Hearst Launches New YouTube Channel Initiative

In an effort to reach consumers in a multi-platform environment, Hearst Magazines has announced that the company will develop two new online video channels through YouTube. Hearst is one of among several publishers including Meredith and Rodale to roll out a plan to take advantage of the new space, which was made public on Friday. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-11-02 00:00:00 UTC ]
News tagged with: #hearst magazines #reach consumers #made public

Other news stories related to: "Hearst Launches New YouTube Channel Initiative"


Bookends & Beginnings Launches Fundraising Campaign

Bookends & Beginnings in Evanston, Ill., which announced several weeks ago that it was forced to move to another space after its landlord raised the rent 125%, launched a GoFundMe campaign to finance the move. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-05 05:00:00 UTC ]
More news stories like this | News stories tagged with: #gofundme campaign #bookends beginnings


Entangled Publishing Launches Red Tower Books, a New Adult Imprint

According to the publisher, the imprint will “champion feminist and empowered perspectives” in romantic fantasy and science fiction books. It plans to publish seven new books next year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-10 05:00:00 UTC ]
More news stories like this | News stories tagged with: #science fiction #adult imprint


How brick-and-mortar retail stores are the digital media channel of the future

Brick-and-mortar stores are being transformed into an interactive digital media and merchandising experience thanks to in-store smart screens. Continue reading at Advertising Age

[ Advertising Age | 2022-11-04 13:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media #brick-and-mortar stores


Hearst wants Gen Z’s social shoppers to use its new commerce platform, FirstFinds

Hearst wants to find a way to shorten the time between discovering a product, learning more about it and ultimately buying it. Continue reading at Digiday

[ Digiday | 2022-10-31 04:01:00 UTC ]
More news stories like this | News stories tagged with: #hearst


Tyndale Launches Apologetics Imprint, Elevate

Tyndale Elevate is a new imprint focusing on Christian worldview topics and apologetics—arguments and justifications for Christian beliefs—that expects to publish six titles a year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #imprint focusing


Independent Bookstore in New York Launches Publishing Division

The Hudson Valley-based Golden Notebook Bookstore will launch its publishing press next year with author Abigail Thomas's memoir 'Still Life at 80: The Next Interesting Thing.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookstore #publishing division #bookstore #memoir #interesting thing


The News Movement and Its Unorthodox Vision Launch in the US

Social news publisher The News Movement launched in the U.S. Wednesday, following a 10-month period where the startup honed its editorial strategy and accrued more than 80,000 followers across the major social media platforms. The publisher has attracted early attention thanks to both the... Continue reading at AdWeek

[ AdWeek | 2022-10-12 11:30:00 UTC ]
More news stories like this | News stories tagged with: #news publisher #founding members #editorial strategy


New audiobook platforms are launched to rival Amazon’s Audible

Spiracle will feature titles from independent presses, while last month, Spotify also began offering audiobooks to US customersA new audiobook platform which aims to create a “lovely, welcoming, independent bookstore kind of vibe” has launched, as audio giant Spotify also enters the fast-growing... Continue reading at The Guardian

[ The Guardian | 2022-10-03 18:09:30 UTC ]
More news stories like this | News stories tagged with: #audiobook #independent bookstore #literary fiction #including books #audiobook platform #independent presses #feature titles #rival amazon


Publishing Veteran Gretchen Young Launching Regalo Press at Post Hill Press

Young, a former v-p and executive editor at Grand Central, says the new standalone imprint will integrate philanthropy into the book publishing business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing #grand central


Sephora, SheaMoisture, Stitch Fix, Ritz-Carlton back Hearst Magazines’ ‘Celebrate Black’ event

The second annual edition of the conference, slated for Oct. 18-20, will add in-person elements to its largely streaming format. Continue reading at Advertising Age

[ Advertising Age | 2022-09-27 15:00:48 UTC ]
More news stories like this | News stories tagged with: #hearst


Why Hearst is building a commerce marketplace

Publisher commerce marketplaces aren't always successful, but Hearst's Sheel Shah hopes his company's new marketplace will capitalize on the natural evolution of its readers' online shopping habits. Continue reading at Digiday

[ Digiday | 2022-09-27 04:01:00 UTC ]
More news stories like this | News stories tagged with: #hearst #natural evolution


Karen Kingsbury Launches a Production Studio

Karen Kingsbury, author of the bestselling Baxter Family series as well as standalone Christian fiction titles such as ‘A Distant Shore,’ will produce page-to-screen adaptations of her books through a new company, Karen Kingsbury Productions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #christian fiction #karen kingsbury #production studio


Penguin Publishing Group Launches New Imprint, Thesis

The Penguin Publishing Group will launch a new imprint, Thesis, a sister imprint to the Portfolio and Sentinel imprints publishing “urgent idea-driven nonfiction.” Bria Sandford and Niki Papadopoulos will oversee the imprint's editorial operations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial operations


Wattpad gave authors a boost. TikTok launches them to new heights.

On Wattpad, authors retain a lot of the control, but on TikTok, it’s hard to know when and how a story will go viral. Continue reading at The Washington Post

[ The Washington Post | 2022-09-03 13:00:59 UTC ]
More news stories like this |


How the Karma’s World Doll Launch Became a Meeting Ground for Brands and Culture

Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek

[ AdWeek | 2022-08-25 15:59:04 UTC ]
More news stories like this | News stories tagged with: #children's book #book author


YouTube’s Nerdwriter, Evan Puschak, takes his essays to the page

A pioneer of the “video essay” format, Evan Puschak's YouTube videos, in which he critiques fine art, film, literature and more, have over 223 million views. Continue reading at The Washington Post

[ The Washington Post | 2022-08-23 13:00:29 UTC ]
More news stories like this | News stories tagged with: #youtube videos


Schiffer Launches Craft-Focused Imprint

The Schiffer Craft imprint will launch in fall 2023, publishing approximately 25 crafting titles per season. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-19 04:00:00 UTC ]
More news stories like this |


U.K.'s Gardners Launches U.S. Wholesale Company

The Little Group, the parent company of Gardners, the U.K.’s largest book wholesale and book distribution company, has launched Gardners US. The new distribution company is based in Florida and offers 200,000 titles for U.S. delivery within 3-5 days. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #largest book #distribution company


Trinity University Press Launches Two New Imprints

Trinity University Press has launched two new imprints: Tinta Books, which will focus on the culture, history and current affairs of Mexico and Mexican American life, and Terra Firma, about nature and the environment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #current affairs


Nielsen Expands YouTube Measurement With Four-Screen Ad Deduplication

Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek

[ AdWeek | 2022-07-21 14:50:01 UTC ]
More news stories like this | News stories tagged with: #nielsen #linear tv #top line