Hearst Is Launching a 10-Person Team Tasked With Building Voice-Activated Experiences

Good Housekeeping's December issue Hearst may be a 129-year-old media company,  but even it's planning for a Jetsons-like future when news will be consumed through voice-controlled technology. The New York-based company has quietly launched a 10-person group called the Native and Emerging Technologies (or NET group) that's responsible for keeping the mega-publisher up to speed with the newest technologies, starting with voice-activated devices including Amazon Echo, Google Home and voice-based smartphone experiences. For instance, this week, the team launched an Amazon Echo Skill for Good Housekeeping. The group was born out of Hearst's acquisition of startup BranchOut a couple of years ago. "We're looking at this new wave of natural language interfaces as being a great source of content discovery and content interaction," said Phil Wiser, Hearst's chief technology officer. "We find all of that to be increasingly important as a way to engage consumers." The Good Housekeeping Echo skill allows users to receive a step-by-step guide of instructions and recommended tools to remove stains by talking to the cylinder-shaped gadget. As consumers work through removing the stain, music plays in the background. "It's a really good branding opportunity—as we're providing that advice, we can also give the consumer guidance on which brands they should look for," Wiser said. "That's a theme that we're going to build on as we take our expert editorial content and weave it in... Continue reading at 'AdWeek'

[ AdWeek | 2016-12-02 00:00:00 UTC ]
News tagged with: #machine learning #mobile app

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Hearst Spins Off Bill-Paying Service

The Hearst Corporation has launched the beta version of Manilla, a free personal account management system. George Kliavkoff has been named CEO of the service that allows consumers to securely link bank accounts, view statements, pay bills and manage subscriptions through one account. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
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Easons to launch a company makeover

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[ The Bookseller | 2011-03-09 00:00:00 UTC ]
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Sainsbury's launches own-brand kids' books

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[ The Bookseller | 2011-03-07 00:00:00 UTC ]
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BML launches new research in digital future

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[ The Bookseller | 2011-03-04 00:00:00 UTC ]
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Hearst's John Loughlin Highlights Four Key Drivers for Magazines at DMA Circ Marketing Day

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[ Folio Magazine | 2011-03-03 00:00:00 UTC ]
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S&S plans unmissable Collins' launch

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Walker launches marketing campaigns for YA and picturebooks

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High Court challenge launched over library cuts in Gloucestershire and Somerset

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Hearst Magazines Digital Media Announces Staff Changes

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[ Folio Magazine | 2011-02-23 00:00:00 UTC ]
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Quartet to launch investigative journalism imprint

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Orion launches new commercial imprint

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