Good Housekeeping's December issue Hearst may be a 129-year-old media company, but even it's planning for a Jetsons-like future when news will be consumed through voice-controlled technology. The New York-based company has quietly launched a 10-person group called the Native and Emerging Technologies (or NET group) that's responsible for keeping the mega-publisher up to speed with the newest technologies, starting with voice-activated devices including Amazon Echo, Google Home and voice-based smartphone experiences. For instance, this week, the team launched an Amazon Echo Skill for Good Housekeeping. The group was born out of Hearst's acquisition of startup BranchOut a couple of years ago. "We're looking at this new wave of natural language interfaces as being a great source of content discovery and content interaction," said Phil Wiser, Hearst's chief technology officer. "We find all of that to be increasingly important as a way to engage consumers." The Good Housekeeping Echo skill allows users to receive a step-by-step guide of instructions and recommended tools to remove stains by talking to the cylinder-shaped gadget. As consumers work through removing the stain, music plays in the background. "It's a really good branding opportunity—as we're providing that advice, we can also give the consumer guidance on which brands they should look for," Wiser said. "That's a theme that we're going to build on as we take our expert editorial content and weave it in... Continue reading at 'AdWeek'
[ AdWeek | 2016-12-02 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 28/04/2011 - 15:15 Hodder Faith publishing director Wendy Grisham is moving to the US to launch new Hachette imprint Jericho Books. The imprint will be part of Faith Words, with Grisham appointed as publisher and vice-president reporting to... Continue reading at The Bookseller
[ The Bookseller | 2011-04-28 00:00:00 UTC ]
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"The value of personal interaction still trumps all" is a firm belief of Steve Rosato, BEA show manager, who is all fired up for BEA 2011, the second under his command. And while the event's main focus is books and authors, technology and the digital revolution is also at the epicenter of this... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-25 00:00:00 UTC ]
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The appeal of paid content is growing. Last month, The New York Times embarked on one of the largest tests yet around paid content, introducing a subscription plan for the heaviest users of its site. The plan offers three digital subscription options across a variety of devices. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-21 00:00:00 UTC ]
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The nation's largest book publishers are facing increasing pricing pressure on the digital front as the number of cheap, self-published digital titles gain popularity with readers seeking budget-minded entertainment. Continue reading at AllThingsD
[ AllThingsD | 2011-04-21 00:00:00 UTC ]
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Written By: Anja Sieg Publication Date: Thu, 21/04/2011 - 13:53 More than three years after it was introduced in North America and eight months after the UK become the first country outside of the US to get a dedicated Kindle store, Germany has followed suit. The German Kindle store was... Continue reading at The Bookseller
[ The Bookseller | 2011-04-21 00:00:00 UTC ]
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The 99-cents a week-service looks like the kind of thing that could drive the New York Times and the Associated Press batty. Instead, they've signed on for a piece of the action. Continue reading at AllThingsD
[ AllThingsD | 2011-04-20 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 15/04/2011 - 14:57 Bold block colours and striking symbols define a new series of Icon books designed to reach young professionals intent on self-improvement. The guides aim to present weighty subjects in such areas as cognitive behavioural... Continue reading at The Bookseller
[ The Bookseller | 2011-04-15 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 15/04/2011 - 14:57 Bold block colours and striking symbols define a new series of Icon books designed to reach young professionals intent on self-improvement. The guides aim to present weighty subjects in such areas as cognitive behavioural... Continue reading at The Bookseller
[ The Bookseller | 2011-04-15 00:00:00 UTC ]
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Sitting at a table in a Barnes & Noble in St. Petersburg, Fla., T. J. Waters was signing copies of his book Hyperformance when a fan standing in line with the eBook version walked up and said, Its too bad you cant sign my Kindle. Continue reading at AllThingsD
[ AllThingsD | 2011-04-15 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Mon, 18/04/2011 - 09:22 Amazon.co.uk has launched a two-week Kindle ebook promotion, with Michel Faber's The Crimson Petal and the White priced £1.47. According to information sent to publishers whose books will feature, the campaign will be a... Continue reading at The Bookseller
[ The Bookseller | 2011-04-15 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Thu, 14/04/2011 - 09:15 German travel publisher MairDumont is to launch into the English-language market, with a new subsidiary to be based in the UK. read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-14 00:00:00 UTC ]
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The Content Marketing Institute (CMI) launched a strategy consulting practice today. The goal of the practice is to assist companies of all walks in creation of original content strategies that will be beneficial to their overall business. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
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Penton Media today announced its new Marketing Services Group, a unit that will offer custom content, research and digital and sales optimization services to customers in 17 vertical markets. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-12 00:00:00 UTC ]
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Things are looking up for the magazine industry, if results from magazine database MediaFinder.com are any indication. During 2011s first quarter, 54 new magazine titles were launched, more than double the number (25) of publications that debuted in first quarter 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-11 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 11/04/2011 - 15:56 Eason has today (11th April) launched a new marketing campaign to emphasise the diversity of the customers it caters for. The Irish bookselling chain's new strapline is "Whatever you're into, get into Eason", and will start... Continue reading at The Bookseller
[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Mon, 11/04/2011 - 09:06 The publisher behind The Bookseller is launching an ambitious new quarterly consumer book magazine and website this June, We Love This Book. read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 08/04/2011 - 17:06 Vintage Classics has launched its fourth cover design competition for children, choosing The Wizard of Oz as this year's book. The competition, in partnership with the Times' Young Times and Random House Children's Books,... Continue reading at The Bookseller
[ The Bookseller | 2011-04-08 00:00:00 UTC ]
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The Custom Content Council and ContentWise 11th annual content industry study, Characteristics Study: A Look at the Volume and Type of Content Marketing in America for 2011, reported $12.5 billion spent in the custom content industry. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 07/04/2011 - 15:58 A husband-and-wife team has launched an e-publishing company for new authors. Cornwall-based lawyers Nigel and Abbie Flanagan are calling on unpublished writers to submit the first 50 pages of their work to Wink Publishing.... Continue reading at The Bookseller
[ The Bookseller | 2011-04-07 00:00:00 UTC ]
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Written By: Philip Stone and Graeme Neill Publication Date: Thu, 07/04/2011 - 09:11 Spending in March has hit a six-year low, with sales slumping by 8.7% year on year. read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-07 00:00:00 UTC ]
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