Hearst Is Launching a 10-Person Team Tasked With Building Voice-Activated Experiences

Good Housekeeping's December issue Hearst may be a 129-year-old media company,  but even it's planning for a Jetsons-like future when news will be consumed through voice-controlled technology. The New York-based company has quietly launched a 10-person group called the Native and Emerging Technologies (or NET group) that's responsible for keeping the mega-publisher up to speed with the newest technologies, starting with voice-activated devices including Amazon Echo, Google Home and voice-based smartphone experiences. For instance, this week, the team launched an Amazon Echo Skill for Good Housekeeping. The group was born out of Hearst's acquisition of startup BranchOut a couple of years ago. "We're looking at this new wave of natural language interfaces as being a great source of content discovery and content interaction," said Phil Wiser, Hearst's chief technology officer. "We find all of that to be increasingly important as a way to engage consumers." The Good Housekeeping Echo skill allows users to receive a step-by-step guide of instructions and recommended tools to remove stains by talking to the cylinder-shaped gadget. As consumers work through removing the stain, music plays in the background. "It's a really good branding opportunity—as we're providing that advice, we can also give the consumer guidance on which brands they should look for," Wiser said. "That's a theme that we're going to build on as we take our expert editorial content and weave it in... Continue reading at 'AdWeek'

[ AdWeek | 2016-12-02 00:00:00 UTC ]
News tagged with: #machine learning #mobile app

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Blackwell launches textbook rental

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[ The Bookseller | 2011-05-06 00:00:00 UTC ]
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Amazon.com launches romance imprint

Written By: Graeme Neill Publication Date: Thu, 05/05/2011 - 09:08 Amazon.com has launched its fourth imprint, focusing on romance, as it continues to hire across its publishing business. Montlake Romance will be available to North American readers in digital and physical formats and will... Continue reading at The Bookseller

[ The Bookseller | 2011-05-05 00:00:00 UTC ]
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Hearst Partners With Apple on Subscription Offering

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[ Folio Magazine | 2011-05-05 00:00:00 UTC ]
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Barnes & Noble Plans New E-Book Reader [Voices]

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[ AllThingsD | 2011-05-05 00:00:00 UTC ]
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Hearst, Apple Reach Deal to Bring Subscriptions to iPad

Hearst will begin selling iPad subscriptions to Esquire, Popular Mechanics, and O, The Oprah Magazine. Continue reading at PC World

[ PC World | 2011-05-05 00:00:00 UTC ]
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Amazon to Publish New Line of Romances [Voices]

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[ AllThingsD | 2011-05-05 00:00:00 UTC ]
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Granta launches Italian edition

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[ The Bookseller | 2011-05-04 00:00:00 UTC ]
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Waterstone's launches second Picture This comp

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[ The Bookseller | 2011-05-03 00:00:00 UTC ]
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E-Commerce News: New York Magazine To Launch Curated Deals Newsletter in May

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[ Folio Magazine | 2011-05-03 00:00:00 UTC ]
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Time Inc. in iPad Deal With Apple [Voices]

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[ AllThingsD | 2011-05-02 00:00:00 UTC ]
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Wendy Grisham to launch Hachette US imprint

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[ The Bookseller | 2011-04-28 00:00:00 UTC ]
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BEA 2011: It's Personal: A Show Overview

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[ Publishers Weekly | 2011-04-25 00:00:00 UTC ]
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Amazon launches German Kindle store with fixed prices

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[ The Bookseller | 2011-04-21 00:00:00 UTC ]
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[ AllThingsD | 2011-04-21 00:00:00 UTC ]
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Building a Business on Content Sales

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[ Folio Magazine | 2011-04-21 00:00:00 UTC ]
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News.me, the iPad News Aggregator Blessed By Big Publishers, Gets Ready To Launch [MediaMemo]

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[ AllThingsD | 2011-04-20 00:00:00 UTC ]
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Icon to launch practical guides for sel-improvement

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[ The Bookseller | 2011-04-15 00:00:00 UTC ]
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Icon to launch practical guides for self-improvement

Written By: Lisa Campbell Publication Date: Fri, 15/04/2011 - 14:57 Bold block colours and striking symbols define a new series of Icon books designed to reach young professionals intent on self-improvement. The guides aim to present weighty subjects in such areas as cognitive behavioural... Continue reading at The Bookseller

[ The Bookseller | 2011-04-15 00:00:00 UTC ]
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[ The Bookseller | 2011-04-15 00:00:00 UTC ]
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[ AllThingsD | 2011-04-15 00:00:00 UTC ]
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