After Hearst acquired Clevver, the publisher’s food brand Delish will produce more shows out of the company’s LA studio. The post Hearst is finding success in YouTube, and is pouring more resources into programming appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-06-28 04:01:35 UTC ]
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French booksellers have found an amusing way to apologize to their customers for not stocking Valerie Treirweiller’s bestselling tell-all, political revenge memoir. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-10 00:00:00 UTC ]
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On the third day (and the last of the trade/professional days) of the Beijing International Book Fair (BIBF), international publishers combined rights sales with more educational efforts on the needs of the Chinese market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-02 00:00:00 UTC ]
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This week's most viewed Web series video isn't a song, dance, skit or prank. It's a simple unboxing video of the Play Dough Sparkle set featuring the Disney Princesses, uploaded by none other than the secretive DisneyCollector. The video, which has been viewed more than 43 million times since... Continue reading at AdWeek
[ AdWeek | 2014-08-29 00:00:00 UTC ]
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Every digital publisher wants more site visitors. But Mashable seems to care even at least as much about acquiring YouTube viewers -- if not more. The post Why Mashable centers its video strategy on YouTube appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-08-28 00:00:00 UTC ]
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The Zone of Interest, set in Auschwitz, is declined by the author's publishers in Germany and France, although alternative French house picks up novel The Zone of Interest reviewedIn the UK, some critics have hailed it as the "best book in 25 years" by one of Britain's greatest living writers.... Continue reading at The Guardian
[ The Guardian | 2014-08-28 00:00:00 UTC ]
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Yates is reportedly in negotiations to direct 'Beasts,' a new story set in the world of 'Harry Potter.' Yates directed the well-received final four movies in the 'Potter' film series. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-23 00:00:00 UTC ]
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Before the makeup line, the book deal and the product endorsements, Michelle Phan was just another girl trying to make it big on YouTube. Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-08-08 00:00:00 UTC ]
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Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age
[ Advertising Age | 2014-08-06 00:00:00 UTC ]
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A 19-year-old student from Kent has landed a publishing deal for a book that she wrote while studying for her A Levels. Continue reading at BBC News
[ BBC News | 2014-07-29 00:00:00 UTC ]
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Facebook has smashed all estimates in its earnings and revenue report this week, largely thanks to its robust mobile ad business. The results slapped down any niggling doubts among critics about the social network's ability to transform itself from a simple communication website to a... Continue reading at Betanews
[ Betanews | 2014-07-25 00:00:00 UTC ]
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Chief executive on the transformation of the magazine business, rivalry with Condé Nast, and takeoversDuncan Edwards may run an enviable portfolio of magazines, including Cosmopolitan, Elle, Esquire and Harpers Bazaar, but he admits an ingrained old-school mindset has cost the publisher the... Continue reading at The Guardian
[ The Guardian | 2014-07-20 00:00:00 UTC ]
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Time Inc. has created an eight-person unit to focus on native advertising at the publishing company, led by a staffer from the editorial side, Sports Illustrated Group Creative Director Chris Hercik, and another from the business side, Senior VP-Marketing and Sales Development Priya Narang.Mr.... Continue reading at Advertising Age
[ Advertising Age | 2014-07-17 00:00:00 UTC ]
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Hearst Magazines, the publisher of Cosmopolitan and Elle, has sold a big Revlon campaign including a 10-episode digital-video series called "#GoBold."A spokeswoman for Hearst said the campaign's price tag is a "healthy seven figures" and includes not only the video series but also print pages,... Continue reading at Advertising Age
[ Advertising Age | 2014-07-14 00:00:00 UTC ]
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Despite torrential rains, the first Chicago Independent Bookstore Day on July 12 was a huge success that exceeded all expectations, participating indie booksellers told PW. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-14 00:00:00 UTC ]
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ABC has hired Mike Dean as its new vp, programmatic and data-driven sales, The Wall Street Journal reports. Dean joins the Disney-owned network from ad tech firm Videology, where he was vp, media platform sales and solutions. Before Videology, Dean served as director, publisher services at... Continue reading at AdWeek
[ AdWeek | 2014-07-12 00:00:00 UTC ]
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Publisher Bragelonne has found extraordinary success selling what others in France might deign to be untouchable, including fantasy, romance, and ebooks. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-11 00:00:00 UTC ]
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Get ready to drink deep from the fountain of knowledge. As he's done in years past, Microsoft senior sales excellence manager Eric Ligman has compiled a veritable flood of free Microsoft ebooks and other resources, offering up nearly 300 gratis guides for your reading pleasure.To be fair, most... Continue reading at PC World
[ PC World | 2014-07-09 00:00:00 UTC ]
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In pre-Kindle days I once weighed myself down with more than dozen books after spending half a day in Powell's "city of books" in Portland, Oregon.People still enjoy cruising the miles of shelves in that wonderful monument to the era of print. By contrast, readers have been deserting the print... Continue reading at The Guardian
[ The Guardian | 2014-07-08 00:00:00 UTC ]
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The publisher, which has seen its Facebook traffic grow more than 500 percent in the past year, shares the secrets to its success. The post How Hearst learned to play with emotions to drive Facebook traffic game appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-03 00:00:00 UTC ]
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It's been rumored for years and now coming to pass: Neil Gaiman's beloved fantasy novel American Gods has a network ready to go all-in on a long-rumored TV adaptation. HBO took a pass on adapting the complex book last month; now the show is headed to independent premium network Starz, which has... Continue reading at AdWeek
[ AdWeek | 2014-07-02 00:00:00 UTC ]
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