Hearst Hires a VP of Talent, Meredith Staffs Up Health Magazine | People on the Move

[caption id="attachment_174829" align="alignright" width="150"] Rachel Kay[/caption] On Wednesday, Hearst announced the hiring of Rachel Kay as vice president of talent, a newly created role that will advance talent recruiting programs across the company. Reporting directly to Hearst COO Mark Aldam, Kay will work with each of Hearst’s business groups on talent recruitment strategies including advancing inclusion and diversity programs, institutional, on-campus recruiting efforts and compensation management. Most recently, Kay served as the global leader of partner talent at McKinsey & Company, a management consulting firm. Her 15-year tenure at the company also included the role of director of professional development and operations for its Mid-Atlantic office. “It is vital we establish a larger volume of skilled labor prospects ranging from entry level to professional management resources,” said Aldam. “Rachel has an outstanding track record for recruiting and managing growth-oriented professionals at all levels, and her contributions will be important to our continued growth and success.”  Here are the rest of this week's people on the move... [caption id="attachment_174833" align="alignright" width="150"] Brendan Smyth[/caption] Citing year-over-year growth, Meredith Corp. announced a further investment in its Health brand, increasing the magazine's paper stock and trim size and bringing on the following new staffers: Brendan Smyth returns to Health as publisher... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-11-07 21:17:21 UTC ]

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Carol Smith Succeeds Kevin O’Malley at Hearst | People on the Move

[caption id="attachment_161791" align="alignright" width="150"] Carol Smith[/caption] Carol Smith was promoted to SVP and publishing director of Harper’s Bazaar, Elle and Marie Claire, succeeding SVP, publishing director and CRO Kevin O’Malley, who is retiring. Smith most recently served as the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-11 16:33:55 UTC ]
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Hearst’s latest digital subs foray is $100 per year exercise videos

A 20-person team at Hearst Magazines has brought four different consumer products to market since last October. It sees a mandate to serve the needs of its existing audience. The post Hearst’s latest digital subs foray is $100 per year exercise videos appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-07-11 04:01:02 UTC ]
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Hearst Magazines Enters SVOD Space With New Fitness App

Hearst Magazines is getting into the SVOD (subscription video on demand) space with a new fitness app, called "All Out Studio." The app, downloadable July 11 on mobile and Apple TV, has more than 35 hours of video content from Hearst brands, including Men's Health, Women's Health, Cosmopolitan,... Continue reading at AdWeek

[ AdWeek | 2019-07-01 11:00:38 UTC ]
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Hearst is finding success in YouTube, and is pouring more resources into programming

After Hearst acquired Clevver, the publisher’s food brand Delish will produce more shows out of the company’s LA studio. The post Hearst is finding success in YouTube, and is pouring more resources into programming appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-06-28 04:01:35 UTC ]
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The single best Dem debate measurement. Plus, the magazine industry has 'Issues'

Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition. Debate team: Just about every publisher seems to have a hot (or lukewarm) take... Continue reading at Advertising Age

[ Advertising Age | 2019-06-27 19:01:33 UTC ]
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Reuters Names IDG Exec as New CMO | People on the Move

[caption id="attachment_160867" align="alignright" width="150"] Josh London[/caption] Reuters named Josh London as its new chief marketing officer, effective immediately. Most recently the CMO at IDG Communications, London will now be responsible for all aspects of marketing at the company,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-26 15:38:09 UTC ]
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REI shelves catalog for print magazine

No stranger to the unconventional, REI is at it again: The outdoors retailer is discontinuing its print mail-order catalog and debuting a magazine. Called Uncommon Path, the print publication will run on a quarterly basis and include stories focused on the outdoors. Kent, Washington-based REI... Continue reading at Advertising Age

[ Advertising Age | 2019-06-20 19:50:29 UTC ]
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Comcast takes Cannes, urges TV industry to expand addressable advertising

Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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At Cannes, Comcast urges TV industry to expand addressable advertising

Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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Inside Snapchat's new pitch to video advertisers: A penny a view

Snapchat has been on a Madison Avenue charm offensive that is culminating in Cannes this week, where the company will be rolling out a video advertising program called Snap Select. A recent pitch deck for Snap Select shows that the ads cost less than half of what Facebook is charging for its... Continue reading at Advertising Age

[ Advertising Age | 2019-06-17 20:39:22 UTC ]
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Vans’ Harry Potter collaboration to showcase the houses of Hogwarts

Costa Mesa-based action sports brand Vans has announced an upcoming collaboration with Warner Bros. Consumer Products that’s all but guaranteed to put some magic in your step: a Harry Potter-inspired collection of shoes and apparel. The footwear assortment consists of four classic Vans sneaker... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-05-14 00:00:00 UTC ]
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Endeavor Business Media Buys Healthcare Brand From Vendome Group

Endeavor Business Media has acquired Vendome Group's Healthcare Informatics brand, the Nashville-based b2b firm announced Friday. The deal—which includes the brand's website as well as 13 annual Health IT Summits throughout the U.S.—marks Endeavor's second acquisition since absorbing SouthComm... Continue reading at Folio Magazine

[ Folio Magazine | 2018-11-02 00:00:00 UTC ]
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Informa Engage’s Tricia Syed on How to Grow and Improve Your Events

With over two decades of experience in working with audience engagement across marketing, publishing, and events, Tricia Syed, VP of digital marketing, campaign marketing strategy and execution, has learned how to find the right formula for Informa Engage's brands to generate engagement and... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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Diane Nelson steps down as president of Warner Bros.' DC Entertainment

DC Entertainment President Diane Nelson is officially leaving her position as head of the storied Warner Bros.-owned comic book publisher, following a two-month leave of absence. Nelson, who also served as Warner Bros.’ president of consumer products, first stepped away from her duties in late... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-06-07 00:00:00 UTC ]
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O’Reilly Retail Site Switches from Direct E-book Sales to Subscription Access

O'Reilly Media will begin offering subscription access to ebooks on its Shop.reilly retail site, rather than offering direct sales of downloadable ebooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-29 00:00:00 UTC ]
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Licensing Hotline: April 2016

Farrar, Straus and Giroux Books for Young Readers has licensed the rights to create novelty titles for the preschool-targeted DC Super Friends brand, under license from Warner Bros. Consumer Products. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-19 00:00:00 UTC ]
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'Fantastic Beasts': From Book to Film and Back Again

Warner Bros. Consumer Products has announced its global publishing licensees for the November 18, 2016, feature film release 'Fantastic Beasts and Where to Find Them,' and its sequels. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-22 00:00:00 UTC ]
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Savikas Out at Safari, Amid Reports of Layoffs

CEO Andrew Savikas has left the ebook subscription service as the company restructures operations under the sole ownership of O'Reilly Media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-14 00:00:00 UTC ]
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Contently Buys Analytics Startup That Tells B2B Marketers How Well Their Downloads Work

Contently has purchased Docalytics for an undisclosed sum to ramp up its data offerings for publishing-minded, business-to-business clients. In the increasingly competitive content marketing space, Contently hopes to offer customers better actionable results.  "Data is key to B2B marketers, and... Continue reading at AdWeek

[ AdWeek | 2016-02-18 00:00:00 UTC ]
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Identity Crisis at Gawker? Nick Denton's Blogging Empire Working with Branding Agency Redscout

Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees... Continue reading at Advertising Age

[ Advertising Age | 2015-02-24 00:00:00 UTC ]
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