Viewers have long complained about the early HBO Max app’s tendency to crash, and its lack of discoverability features. There have been a number of overhauls and fixes since then. Now we know why. Turns out that HBO Max launched its apps before they were ready in order to keep up with its competitors. The app was “never intended to go global” or to suit the needs of a direct-to-consumer market, according to an interview that Sarah Lyons, HBO Max’s head of product experience, gave Protocol. The network wanted to build an audience first, and then fix the app’s flaws as the service scaled up.While Lyons admits that the early days of HBO Max were rocky, she thinks the company made the right decision. We’ve been changing out the engine of the plane while we’re flying the plane,” she said. “I do think it was the right decision to try to balance both,” said Lyons.HBO Max first released its app in May 2020, to join an already saturated streaming ecosystem that included Netflix, Hulu, Disney+, Apple TV+ and others. At the time, both HBO Go (the network’s on-demand app for cable subscribers) and HBO Now (the standalone app for cord-cutters) were still available, a fact that confused many subscribers. The network has since retired both apps.Viewers have flocked to Reddit since the app’s initial launch with complaints that spanned platforms and devices. “We’ve been trying to watch the Harry Potter movies and literally every 15 min or so we get an ERROR message and have to force close... Continue reading at 'Engadget'
[ Engadget | 2022-04-14 23:32:58 UTC ]
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While Facebook tries to close the book on its Cambridge Analytica scandal, it's still dealing with many more. The FTC is conducting a non-public probe into the company's behavior around privacy data, the EU's stricter laws are making it hard for the... Continue reading at Engadget
[ Engadget | 2018-06-29 00:00:00 UTC ]
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Spotify has named Dawn Ostroff as its new chief content officer, the company said Tuesday, replacing Stefan Blom who departed the music streaming platform shortly before it went public. Ostroff will lead all aspects of Spotify's content partnerships across music, audio and video, the company... Continue reading at Advertising Age
[ Advertising Age | 2018-06-26 00:00:00 UTC ]
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Unit sales of print books broke a three-week losing streak in the week ended June 10, 2018, as sales rose 3% over the week ended June 11, 2017, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-15 00:00:00 UTC ]
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Time Warner Inc. is no more. Late Thursday, AT&T Inc. announced that it completed its $85-billion acquisition of Time Warner Inc., just two days after a federal judge in Washington gave the deal the green light. AT&T wasted little time consolidating its hard-fought prize — a blockbuster... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-15 00:00:00 UTC ]
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Campbell Brown, head of global news partnerships at Facebook, said publishers have "welcomed" the company's approach to including them in their political ads policy. Mark Thompson, CEO of The New York Times, called bullshit. Brown and Thompson were discussing the findings in the 2018 Reuters... Continue reading at AdWeek
[ AdWeek | 2018-06-15 00:00:00 UTC ]
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With the forthcoming release of its new operating system for phones and tablets, iOS 12, Apple is signaling a new emphasis on digital book and audiobook sales. The new operating system, set to hit in the fall, will replace Apple's long-serving iBooks app with a new Apple Books app. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-12 00:00:00 UTC ]
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SERIES Taken Mills (Clive Standen) tries to save his cousin from members of an underworld syndicate in a new episode of the series based on the Liam Neeson action franchise. Jennifer Beals and Adam Goldberg also star. 8 p.m. NBC The Crossing The now-canceled science fiction drama, about a group... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-09 00:00:00 UTC ]
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Book author George RR Martin co-created the as-yet-untitled show, one of five potential spinoffs. Continue reading at BBC News
[ BBC News | 2018-06-09 00:00:00 UTC ]
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HarperCollins Children’s Books UK has launched a voice-activated app on Google Assistant for children’s audiobooks. Continue reading at The Bookseller
[ The Bookseller | 2018-06-08 00:00:00 UTC ]
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Brands can now bid in auctions for in-application advertising on Facebook Audience Network. The social network opened up header bidding via Facebook Audience Network last March, and head of publisher solutions partnerships Vijay Balan said in a blog post that publishers have seen "significant... Continue reading at AdWeek
[ AdWeek | 2018-06-07 00:00:00 UTC ]
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Facebook, looking to grow its ad business outside its own apps, has struck partnerships that enable it to plug into ad auctions run by ad exchanges like MoPubowned by TwitterFyber and Max. Facebook can now also work directly with publishers like Rovio, Talefun and GameInsight, which manage their... Continue reading at Advertising Age
[ Advertising Age | 2018-06-06 00:00:00 UTC ]
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Apple's iBooks app may not have buried the Kindle, but it's still one of the most prominent digital bookstores out there. Today at WWDC, Apple announced a total redesign of iBooks, complete with a new name. Apple Books will replace iBooks; it now has... Continue reading at Engadget
[ Engadget | 2018-06-04 00:00:00 UTC ]
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HBO is developing a drama series based on Kristen Roupenian’s upcoming short story collection You Know You Want This. Continue reading at The Bookseller
[ The Bookseller | 2018-06-01 00:00:00 UTC ]
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As publishers move away from distributed content and renew their focus on direct relationships, branded mobile apps are making a comeback. The post The New Thinking Behind the Mobile App Renaissance appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-31 00:00:00 UTC ]
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Gennady Golovkin’s second-round knockout of Vanes Martirosyan also was a power punch for HBO. The middleweight title bout at StubHub Center generated an average of 1.249 million viewers, peaking with 1.361 million, to become the top-performing fight on premium cable this year, according to... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-05-08 00:00:00 UTC ]
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Ian McEwan, the award-winning author, has admitted feeling "a little dubious" about people being compelled to study his books, after helping his son with an essay about his own novel and receiving a C. Continue reading at Stuff
[ Stuff | 2018-05-08 00:00:00 UTC ]
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Children’s publisher Nosy Crow is closing its in-house app department and making three members of staff redundant. Continue reading at The Bookseller
[ The Bookseller | 2018-04-27 00:00:00 UTC ]
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Amazon has launched an “international shopping experience” through an app which allows customers worldwide to browse and ship more than 45 million products from the US. Continue reading at The Bookseller
[ The Bookseller | 2018-04-19 00:00:00 UTC ]
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The publication of former FBI director James Comey’s upcoming book about President Trump has been brought forward to tomorrow (Tuesday 17th April) to coincide with the US, after attracting widespread publicity over the weekend. Continue reading at The Bookseller
[ The Bookseller | 2018-04-17 00:00:00 UTC ]
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The newly formed trade publisher says another round of acquisitions is imminent. The post Chris Ferrell’s Endeavor Business Media Recruits Another SouthComm Exec appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-04-17 00:00:00 UTC ]
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