Halloween 'bigger than ever' for children's market

Sales of Halloween-themed children’s books increased by more than 65% in the fortnight ending 11th October, as booksellers across the UK gear up for one of their busiest Halloweens yet. A search of terms such as “vampires”, “witches” and “ghosts” in the Nielsen BookScan TCM 5,000 revealed that sales of Halloween-themed titles between 28th September and 11th October totalled £235,696, 66% up on the previous fortnight’s figure (£142,139). Volume sales of Halloween-themed titles were up by 67% in the time period, to 46,739 copies (from 27,944 units). Continue reading at 'The Bookseller'

[ The Bookseller | 2014-10-28 00:00:00 UTC ]
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Children's Books in China 2017: China Children’s Press & Publication Group

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[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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Children's Books in China 2017: Anhui Children’s Publishing House

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Children's Books in China 2017: Hunan Juvenile & Children’s Publishing House

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Children's Institute 4 Is the ABA's Largest Children's Educational Conference Yet

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Amazon Keeps Firm Grip on E-book Market, Even as the Format Loses Market Share

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Best Practices: Three Ways Marketers Can Go Back to Basics to Regain Market Share

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10 Children’s Bookseller Challenges—And How Stores Solved Them: Children's Institute 2015

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Misquote has UK children's laureate Malorie Blackman defending her cry for more diversity in children's books

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Furore sparked by Jamie Oliver children’s book opens wider cultural appropriation debate

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