Halloween 'bigger than ever' for children's market

Sales of Halloween-themed children’s books increased by more than 65% in the fortnight ending 11th October, as booksellers across the UK gear up for one of their busiest Halloweens yet. A search of terms such as “vampires”, “witches” and “ghosts” in the Nielsen BookScan TCM 5,000 revealed that sales of Halloween-themed titles between 28th September and 11th October totalled £235,696, 66% up on the previous fortnight’s figure (£142,139). Volume sales of Halloween-themed titles were up by 67% in the time period, to 46,739 copies (from 27,944 units). Continue reading at 'The Bookseller'

[ The Bookseller | 2014-10-28 00:00:00 UTC ]
News tagged with: #volume sales #28th september #previous fortnight #time period

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[ Publishing Perspectives | 2018-11-16 00:00:00 UTC ]
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Shanghai Children’s Book Fair Looks to Capitalize on Growing Market

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[ Publishers Weekly | 2018-11-09 00:00:00 UTC ]
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Children’s book market up 0.7% by value in 2018 to date

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[ The Bookseller | 2018-09-25 00:00:00 UTC ]
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Children's Books in China 2018: Social Media Marketing: Working the Platform

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[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Children’s Books Salon Participants’ Insights Into Markets in Canada, Finland, Germany, Spain

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[ Publishing Perspectives | 2018-01-19 00:00:00 UTC ]
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[ The Bookseller | 2017-12-06 00:00:00 UTC ]
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[ The Bookseller | 2017-07-22 00:00:00 UTC ]
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[ The Bookseller | 2017-03-28 00:00:00 UTC ]
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[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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Denmark’s Egmont Ends 27 Years in Russian Children’s Book Market

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[ Publishing Perspectives | 2017-02-24 00:00:00 UTC ]
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[ Publishing Perspectives | 2017-01-12 00:00:00 UTC ]
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[ Publishers Weekly | 2016-11-28 00:00:00 UTC ]
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[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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Children's Publishers Celebrate Halloween 2016

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[ Publishers Weekly | 2016-11-03 00:00:00 UTC ]
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