Halloween 'bigger than ever' for children's market

Sales of Halloween-themed children’s books increased by more than 65% in the fortnight ending 11th October, as booksellers across the UK gear up for one of their busiest Halloweens yet. A search of terms such as “vampires”, “witches” and “ghosts” in the Nielsen BookScan TCM 5,000 revealed that sales of Halloween-themed titles between 28th September and 11th October totalled £235,696, 66% up on the previous fortnight’s figure (£142,139). Volume sales of Halloween-themed titles were up by 67% in the time period, to 46,739 copies (from 27,944 units). Continue reading at 'The Bookseller'

[ The Bookseller | 2014-10-28 00:00:00 UTC ]
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GKC Panelist Looks at Marketing Trends in Children's Publishing

Made in Me's Eric Huang, one of the speakers at PW's forthcoming Global Kids Connect Conference, talked to us about how the marketing of children's books is evolving. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-04 00:00:00 UTC ]
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Children's marketing competition deadline extended

The deadline for the first Bookseller marketing competition has been extended until the 18th September, giving publishers until this Friday to enter their campaigns. Continue reading at The Bookseller

[ The Bookseller | 2015-09-17 00:00:00 UTC ]
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Agent’s Insight Into the South Africa’s Children’s Book Market

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[ Publishing Perspectives | 2015-09-03 00:00:00 UTC ]
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The Bookseller launches children's marketing competition

The Bookseller is launching a children’s marketing competition for delegates of this year’s children’s conference, which will take place at the Barbican in London on the 29th September. Continue reading at The Bookseller

[ The Bookseller | 2015-08-15 00:00:00 UTC ]
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Trade wary of children's market boom

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[ The Bookseller | 2015-05-06 00:00:00 UTC ]
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Italian children’s sector defies market fall

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[ The Bookseller | 2015-04-02 00:00:00 UTC ]
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Export markets 'mixed' for children's

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[ The Bookseller | 2015-02-23 00:00:00 UTC ]
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Children's app market set for schism

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[ The Bookseller | 2015-01-17 00:00:00 UTC ]
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Exhibitors Find a Buzzing Shanghai Fair and a Booming Children's Market

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[ Publishers Weekly | 2014-11-25 00:00:00 UTC ]
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Shanghai Children’s Book Fair: Bigger, Better, Busier

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[ Publishers Weekly | 2014-11-20 00:00:00 UTC ]
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Expanding the International Rights Market for Children’s Books

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[ Publishing Perspectives | 2014-11-07 00:00:00 UTC ]
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[ The Bookseller | 2011-06-10 00:00:00 UTC ]
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'Bigger and bigger': Amazon attains top spot for UK adspend in 2021

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