Hachette streamlines apps strategy

Hachette UK has "canned" many of its apps to focus on "fewer and better" following its acquisition of mobile app and games developer Neon Play in June, its chief executive Tim Hely Hutchinson has revealed at The FutureBook Conference 2016. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-12-03 00:00:00 UTC ]
News tagged with: #hachette uk #mobile app

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Hachette Authors Mural unveiled at Carmelite House

Hachette UK has commemorated its first year housing all seven publishing divisions under one roof on London's Victoria Embankment by unveiling a large-scale mural at Carmelite House, described as a "river of authors" to celebrate its past, present and future. Continue reading at The Bookseller

[ The Bookseller | 2016-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #carmelite house #hachette uk


Hachette Children's strikes publishing deal with child YouTuber Tiana

Hachette Children’s Group is publishing a new book in the Rainbow Magic series inspired by the Toys AndMe YouTube channel, presented by child YouTuber Tiana.  Continue reading at The Bookseller

[ The Bookseller | 2016-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette children


Hachette UK offers financial education workshops for under-30s

Hachette UK is investing in financial education workshops for under-30s to be offered to staff "several times a year in line with demand". Continue reading at The Bookseller

[ The Bookseller | 2016-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette uk


Google Play Books App Adds Discover Feature

The new feature, intended to help users with book discovery, mines information from online book news, reviews and video content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book discovery #video content


Hachette reverts to original Blyton text

Hachette Children’s Group is reverting to using the original Enid Blyton texts after attempts to modernise the language “didn’t work”. Continue reading at The Bookseller

[ The Bookseller | 2016-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette children


Hachette’s Blyton ready for 2017

Hachette Children’s Group talks to Charlotte Eyre about its ambitious plans for the Enid Blyton estate.     Continue reading at The Bookseller

[ The Bookseller | 2016-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette children #charlotte eyre #ambitious plans


Quartz’s Jay Lauf: ‘Serving the reader first is central to our strategy’

Publishers around the world are trying to figure out how to benefit from social platforms and apps. In June, publishers from all over the world gathered at the Digiday Publishing Summit in Japan to discuss how they are growing internationally at scale. The post Quartz’s Jay Lauf: ‘Serving the... Continue reading at Digiday

[ Digiday | 2016-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world gathered #jay lauf #social platforms #growing internationally


Global Publishing Leaders 2016: Hachette Livre

Hachette Livre is the world’s third-largest trade book publisher for the general public and educational markets, and it is the largest publisher in France. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette livre #general public #educational markets #largest publisher


Inside W Magazine’s glossy digital strategy

In the past year, W Magazine has grown its digital team from four to 16 people, with a focus on creating specific content not only for its website, but social platforms like Instagram and Facebook. With more than half of its website traffic coming through mobile, its publisher and chief revenue... Continue reading at Digiday

[ Digiday | 2016-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post inside #digital team #social platforms #consuming content


Bloomsbury launches children's bird app

Bloomsbury is launching 'First Birds', nature charity The RSPB's first app for children. Continue reading at The Bookseller

[ The Bookseller | 2016-08-23 00:00:00 UTC ]
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Jim Field signs six-book deal with Hachette

Illustrator Jim Field has signed a six-book deal with Hachette Children’s Group. Continue reading at The Bookseller

[ The Bookseller | 2016-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette children #six-book deal


Inside Fatherly’s very grown-up viral video strategy

Plenty of publishers are fretting about the time, posts and resources they are pouring into Facebook, especially Facebook video. But Fatherly, a millennial dad-focused website that's piled up more than 300 million video views this year, has had great success using its viral hits to convert... Continue reading at Digiday

[ Digiday | 2016-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook video #great success #viral hits


How CNN juggles different mobile chat apps to cover the Olympics

With mobile messaging app use exploding, publishers are all trying to figure out how to share their content with those apps' users. CNN, after launching an automated chatbot app on Kik and Facebook Messenger, is giving users an interactive, on-the-ground look at big events like the Republican... Continue reading at Digiday

[ Digiday | 2016-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #giving users #facebook messenger #big events


Levison Wood strikes deals with H&S and Hachette Children's

Hodder & Stoughton and Hachette Children’s Group have both acquired books by the explorer Levison Wood. Continue reading at The Bookseller

[ The Bookseller | 2016-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette children #hodder stoughton #acquired books


Hachette US adds titles to mobile platform Tapas Media

Hachette Book Group has signed a new deal in the US with online mobile platform Tapas Media. Continue reading at The Bookseller

[ The Bookseller | 2016-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adds titles


Brief History of Time app from Transworld

Transworld is launching an interactive app for Professor Stephen Hawking’s 1988 book A Brief History of Time, including new updates from its author. Continue reading at The Bookseller

[ The Bookseller | 2016-07-28 00:00:00 UTC ]
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Hachette Book Group Reorganizes Sales Staff

Hachette Book Group has announced a restructuring of its sales staff in the wake of its acquisition of Perseus. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales staff


Buster Books launches second colouring app for children

Buster Books, the children’s imprint of Michael O’Mara Books, has launched a free colouring app. Continue reading at The Bookseller

[ The Bookseller | 2016-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buster books #mara books


Hachette, Booktrack Partner to Offer Teens E-Books with Music

Booktrack technology can supply a publisher's digital titles with a customizable movie-like soundtrack as well as sound effects. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital titles #sound effects


Facebook Is Launching New App-Install Ads to Help Developers Find Audiences

Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might... Continue reading at AdWeek

[ AdWeek | 2016-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app-install ads #small number #created equal #campaigns running #in-app purchases