Guardian and Sainsbury's team up in HCB campaign

A campaign for The Power of Three by H L Dennis, the first book in the Secret Breakers series... Continue reading at 'The Bookseller'

[ The Bookseller | 2012-05-04 00:00:00 UTC ]

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Freedom of Expression: Authors Guild Teams With LitNet in ‘Not Normal Times’

Asserting the value of 'the voices of refugees, writers, and translators from the Arab world,' the author-advocacy organization speaks out. The post Freedom of Expression: Authors Guild Teams With LitNet in ‘Not Normal Times’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post freedom #normal times #arab world

Orion unveils restructured group marketing team

Orion Publishing Group has restructured its group marketing team, hiring several new people as part of a drive to deliver "more integrated" support for its individual imprints and authors. Continue reading at The Bookseller

[ The Bookseller | 2017-02-03 00:00:00 UTC ]
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Scale and agility: Inside Scandinavian publisher Schibsted’s 250-person product team

Scandinavian publishing giant Schibsted has been centralizing its 250-strong product team over the last year. Currently, the biggest challenge the product team faces it how to give readers the right information to make informed decisions but telling it in ways that feel more personal to readers.... Continue reading at Digiday

[ Digiday | 2017-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #give readers #post scale #biggest challenge #product management

Children’s helps Sainsbury’s book sales rise 7.5%

Sainsbury’s has revealed its book sales grew 7.5% year on year in the fourth quarter of 2016, The Bookseller can reveal, with its growth in total retail sales a more modest 0.8%. Continue reading at The Bookseller

[ The Bookseller | 2017-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #5% year #fourth quarter

Pan Mac strengthens comms team with two senior appointments

Pan Macmillan is strengthening its fiction communications team with two senior appointments, separating out commercial fiction and brands from literature and partnerships. Continue reading at The Bookseller

[ The Bookseller | 2017-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #senior appointments

Monica Crowley accused of plagiarism as she joins Trump team

HarperCollins has cancelled sales of What the (Bleep) Just Happened by the incoming senior White House staffer, following accusations of extensive copying A book by a close ally of incoming US president Donald Trump has been withdrawn by publisher HarperCollins after accusations of... Continue reading at The Guardian

[ The Guardian | 2017-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher harpercollins #digital editions #monica crowley

HarperCollins Continues Facebook Live Programming with Holiday Campaign

HarperCollins, which launched its daily Facebook Live programming in June and has since reached nearly10 million viewers, kicked off its holiday programming last week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-20 00:00:00 UTC ]
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MPs to be sent Brexit book after crowdfunding campaign

A book warning about the dangers of Brexit is to be sent to all 650 MPs after the public backed an impromptu fundraising campaign set up by a reader. Continue reading at The Bookseller

[ The Bookseller | 2016-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brexit book #crowdfunding campaign #book warning

Teaming Up: London Book Fair and Nielsen, Authors Guild and Media Coalition

The London Book Fair's Quantum Conference and Nielsen's BookInsights merge, while the Authors Guild and Media Coalition get together on freedom of speech. The post Teaming Up: London Book Fair and Nielsen, Authors Guild and Media Coalition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors guild #quantum conference

Hearst Is Launching a 10-Person Team Tasked With Building Voice-Activated Experiences

Good Housekeeping's December issue Hearst may be a 129-year-old media company, but even it's planning for a Jetsons-like future when news will be consumed through voice-controlled technology. The New York-based company has quietly launched a 10-person group called the Native and Emerging... Continue reading at AdWeek

[ AdWeek | 2016-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #machine learning #mobile app

Atlantic's Fran Owen joins the Vintage communications team

Fran Owen, publicity director at Atlantic, is joining Vintage as publicity director for Chatto & Windus, Hogarth and Square Peg in a job-share role with publicity director Mari Yamazaki. Continue reading at The Bookseller

[ The Bookseller | 2016-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publicity director #chatto windus

How Instagram recruits college football teams to market Stories

Instagram has recruited seven colleges to use Instagram Stories as part of a new initiative to show the behind-the-scenes atmosphere on game days through the rest of the college football season. For the program, Instagram is also providing training and insights on Instagram Stories. The approach... Continue reading at Digiday

[ Digiday | 2016-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #instagram stories #media companies #year -- #stark difference

Dear Zoo campaign set to mark 35th anniversary

Macmillan Children's Books (MCB) is launching a campaign, including new publishing and a partnership with London Zoo, to mark 2017 being the 35th anniversary of Rod Campbell’s Dear Zoo. Continue reading at The Bookseller

[ The Bookseller | 2016-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan children #books mcb #35th anniversary #rod campbell #dear zoo

Conde Nast Britain’s 18-person native ad team accounts for half its digital revenue

Most publishers want to wean themselves off display advertising, and content studios are where the biggest growth opportunities lie. For Conde Nast Britain, native advertising revenue has mushroomed in the last six months, since it set up a dedicated custom content team. It's the data analysts... Continue reading at Digiday

[ Digiday | 2016-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital revenue #display advertising #content studios

Retailers reveal festive promotional campaigns

Bookshops are rolling out their Christmas advertising campaigns, with Foyles releasing a video in support of its festive push for the first time. Continue reading at The Bookseller

[ The Bookseller | 2016-11-25 00:00:00 UTC ]
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Hodder reveals changes to publicity team

Changes are being made to Hodder, Sceptre and John Murray Press' publicity departments, following the decision of two publicity directors, Karen Geary and Kerry Hood, to reduce their working hours, while Sceptre publishing director Nikki Barrow has taken the decision to leave altogether to set... Continue reading at The Bookseller

[ The Bookseller | 2016-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publicity team #publicity departments #working hours #pr agency

Blackwell's restructures senior team after hiring Dean Drew

Blackwell’s has hired Dean Drew to the newly-created role of sales and marketing director following a restructure of the bookseller’s senior management team. Continue reading at The Bookseller

[ The Bookseller | 2016-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newly-created role #marketing director

Industry Notes: Omeda, Lytics Team Up | Emerald Acquires RFID Journal

The latest from around the publishing world. The post Industry Notes: Omeda, Lytics Team Up | Emerald Acquires RFID Journal appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing world

Cornerstone campaign counts down to launch Tim Peake

Cornerstone has initiated countdown for the launch of astronaut Tim Peake's Hello, is this Planet Earth? on 17th November with a full roster of marketing and promotional activity. Continue reading at The Bookseller

[ The Bookseller | 2016-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #planet earth #17th november