Guardian and Sainsbury's team up in HCB campaign

A campaign for The Power of Three by H L Dennis, the first book in the Secret Breakers series... Continue reading at 'The Bookseller'

[ The Bookseller | 2012-05-04 00:00:00 UTC ]

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Campaign spotlight: tyros on tyranny

A striking publication was postered on the billboards of east London in March 2017, with Vintage roping in design students to help spread the message. Continue reading at The Bookseller

[ The Bookseller | 2017-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #campaign spotlight #east london


Campaign spotlight: taking things slogan

For the release of Chimamanda Ngozi Adichie’s Dear Ijeawele, 4th Estate marketing manager Tara Al Azzawi launched a social media campaign to tie in with International Women’s Day. Continue reading at The Bookseller

[ The Bookseller | 2017-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #campaign spotlight #dear ijeawele #international women


Quarto restructures global sales and marketing teams

The Quarto Group has implemented a new global sales and marketing structure, which has seen the English Language Sales team divided into three main channels: US Sales, UK and Europe Sales, and International Sales. Continue reading at The Bookseller

[ The Bookseller | 2017-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global sales #europe sales #international sales #marketing teams #quarto group


PRH Partners with Save the Children on Reading Campaign

The new initiative. #ProjectReadathon Million Minutes, encourages children to read in communities throughout North America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #encourages children #reading campaign #north america


Nat Geo teams up with Mashable, theSkimm and others for new digital venture

Nat Geo is bringing together digital publishers and adventure-seekers to create social content -- and sell it to advertisers. The post Nat Geo teams up with Mashable, theSkimm and others for new digital venture appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital venture #nat geo #digital publishers


Bana al-Abed, seven-year-old Syrian peace campaigner, to publish memoir

Dear World, which will recount the young Twitter activist’s experience of war and flight from her war-torn home, is scheduled for autumn releaseA seven-year-old Syrian refugee whose tweets from war-torn Aleppo won her a global following is set to write a book. Bana al-Abed’s Dear World will... Continue reading at The Guardian

[ The Guardian | 2017-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish memoir #syrian refugee #simon schuster #syrian girl


S&S publishes husband and wife team crime writers

Author RJ Bailey, whose book Safe from Harm was published in January, has been revealed to be the pseudonym for husband and wife team Robert and Deborah Ryan. Continue reading at The Bookseller

[ The Bookseller | 2017-03-28 00:00:00 UTC ]
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British Indie Tests New Biz Model with Crowdfunding Campaign

New Internationalist, a worker-owned publisher based in the U.K., launched a crowdfunding campaign that allows contributors to get a stake in the company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biz model #crowdfunding campaign


The Guardian view on Brexit and publishing: a hardcore problem | Editorial

London book fair has shown how upbeat the literary world can be – and how worried our cultural businesses have become at the thought of losing old certaintiesThe mood at this week’s London book fair appeared upbeat, with hotly contested auctions leading to the return of the six-figure publishing... Continue reading at The Guardian

[ The Guardian | 2017-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk voted #european union #prime minister


Binc and Alabama Indie Pub Team Up to Give Back to Booksellers

In partnership with the Book Industry Charitable Foundation, AdventureKEEN will give 100% of the profits from the sales of its books at independent bookstores, this June, to booksellers in need. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookstores


‘Game Change’ Authors Writing Book About ‘Trump the Man’ and His Campaign

Mark Halperin, left, and John Heilemann on a panel about their series on Showtime, “The Circus,” in January 2016. Continue reading at The New York Times

[ The New York Times | 2017-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #game change #mark halperin


HarperCollins to celebrate 200th anniversary with year-long campaign

HarperCollins Publishers has unveiled a global campaign celebrating two centuries of publishing. Continue reading at The Bookseller

[ The Bookseller | 2017-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins publishers #year-long campaign


Guardians at the gate

Is there such a thing as “business is business” in publishing any longer? Susan Hill recently wrote in the Spectator that she had withdrawn from a bookshop event when she learned that the shop refused to stock pro-Donald Trump literature. She said that “bias was interfering with the rights of... Continue reading at The Bookseller

[ The Bookseller | 2017-03-03 00:00:00 UTC ]
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World Book Day campaigns from Blackwell's and others

More initiatives to mark World Book Day (WBD) have been announced ahead of the 20th anniversary event on 2nd March. Continue reading at The Bookseller

[ The Bookseller | 2017-03-01 00:00:00 UTC ]
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Picoult and Cannon campaigns in BMS quarterly wins

The Book Marketing Society has revealed the winners of its seasonal awards for September 2016 to January 2017. Continue reading at The Bookseller

[ The Bookseller | 2017-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #seasonal awards


The Book Hive teams with local book club to fight Trump 'threat'

The Book Hive in Norwich has teamed up with a local book club to help spread opposition to Donald Trump through literature.  Continue reading at The Bookseller

[ The Bookseller | 2017-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fight trump


LGBT+ children's book released after New Zealand crowdfunding campaign

Like every tried and true fairytale, Promised Land had romance, a villain and in the end, love overcame hate. Continue reading at Stuff

[ Stuff | 2017-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book released


Jess Phillips' book campaign sees donations to Women's Aid

Penguin Random House has launched a promotional Twitter campaign for MP Jess Phillips' book Everywoman (Hutchinson), in which every tweet hashtagged #EVERYWOMAN will see a book donated to domestic abuse charity Women’s Aid. Continue reading at The Bookseller

[ The Bookseller | 2017-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jess phillips


Graeme Macrae Burnet backs campaign against Scottish library cuts

Man Booker shortlisted author Graeme Macrae Burnet has backed a national campaign against Scottish library cuts, launching today (14th February). Continue reading at The Bookseller

[ The Bookseller | 2017-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national campaign


HBO's Whisper Ad Campaign Asks People to Confess 'Big Little Lies'

HBO wants the internet to give up its lies.To do so, it's working with Whisper on a piece of the marketing for the new show "Big Little Lies" in an effort to generate conversation around the program. Whisper, launched as an anonymous app, gained some popularity in 2014 when the internet started... Continue reading at Advertising Age

[ Advertising Age | 2017-02-13 00:00:00 UTC ]
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