BARCELONA, SPAIN--The head of Google's news and publishing partnerships unit says there should be more open dialogue between platforms and publishers in determining access to data and monetization of content. Speaking today at Mobile World Congress in Barcelona, Spain, Madhav Chinnappa, the director of strategic relations of Google's news and publisher division, said the roles... Continue reading at 'AdWeek'
[ AdWeek | 2017-02-28 00:00:00 UTC ]
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Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition.The news from Cupertino: "Apple's string of new subscription services pushes... Continue reading at Advertising Age
[ Advertising Age | 2019-03-26 00:00:00 UTC ]
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The six-month program, featuring eight North American news publishers, is designed to unearth insights that can be shared across the news ecosystem. The post Google starts ‘subscriptions lab’ for local publishers to develop paid content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-20 00:00:00 UTC ]
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"We generated revenue from brands. If content was so important, you’d think we would be trying harder to please publishers." The post ‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-18 00:00:00 UTC ]
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Digital media-buying habits are continuously in flux. The post Top UK publishers say they’ll move to reduce ads bought through open ad exchanges appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-18 00:00:00 UTC ]
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Publishers using mobile ad network Facebook Audience Network now have another bidding option: the Open Bidding program from Google. The social network wrote in a blog post announcing the move, "Publishers are increasingly using unified auctions to maximize their advertising revenue. Bidding, as... Continue reading at AdWeek
[ AdWeek | 2018-12-15 00:00:00 UTC ]
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Major European publishers, agency groups and ad tech vendors have agreed on a compromise when it comes to serving ads under GDPR. The post Google and publishers edge closer to reaching common ground for GDPR standards appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-14 00:00:00 UTC ]
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An advertising and product development executive at a traditional news publisher discusses the internal tug of war. The post ‘There is no dialogue’: Confessions of a publisher product development exec appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-05 00:00:00 UTC ]
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Philip Rappaport has been promoted to senior v-p and publisher of Open Road Integrated Media succeeding Jon Fine who is joining American Media as deputy counsel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-07 00:00:00 UTC ]
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After a year with Open Road, attorney and former Amazon executive Jon Fine is heading to American Media. And in India, Baker & Taylor's Nitasha Devasar helms the publishers association's executive committee. The post Industry Notes: Jon Fine Leaving Open Road; Baker & Taylor’s Devasar... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-07 00:00:00 UTC ]
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'It is of vital importance that both industry and governments produce data on publishing,' IPA's Michiel Kolman tells Sharjah's publishing conference. The post Sharjah’s Professional Publishing Program Opens: ‘Livelihoods Are at Stake’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-29 00:00:00 UTC ]
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The subscription lift has been modest, and the tools can be cumbersome to implement, limiting their impact, publishers say. The post Facebook’s and Google’s subscription tools offer publishers modest improvements appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-10-26 00:00:00 UTC ]
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Today, people on average spend nearly a third of their day engaging with digital content, according to Adobe's 2018 Consumer Content Survey. Navigating audiences across various platforms is a constant challenge for publishers. At Facebook, we believe in building community for people across... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-12 00:00:00 UTC ]
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London’s newly launched crime and thriller festival Capital Crime is preparing a new social outreach initiative to provide sixth form students with an insight into how they might be able to pursue careers in writing or publishing. Continue reading at The Bookseller
[ The Bookseller | 2018-09-25 00:00:00 UTC ]
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Publishers are tempted to try to go it alone but from a traffic and ad tech perspective, there's no getting around reliance on Google and Facebook. The post Like it or not, publishers are stuck with the platform giants appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-25 00:00:00 UTC ]
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Facebook has been testing a tool with five publishers including BuzzFeed to help them improve their reach on the platform. The post Continuing charm offensive, Facebook creates tool to boost news publishers’ reach on the platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-27 00:00:00 UTC ]
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A new Chartbeat study found only one-third of publishers see clear evidence of a traffic increase from the fast-loading articles format. The post Google AMP beat Facebook Instant Articles, but publishers start to question AMP’s benefits appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-23 00:00:00 UTC ]
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In the months leading up to the US midterm elections, the big online sites that inadvertently hosted the worst manipulation back in 2016, like Facebook and Twitter, have adopted new advertising policies to enforce transparency. So has Google, which h... Continue reading at Engadget
[ Engadget | 2018-08-16 00:00:00 UTC ]
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Every day millions of people ask Google life’s most difficult questions. Our writers answer some of the commonest queriesBefore trying to answer this very important question, it is useful to ask yourself another one: “Why should I get my book published?” What do you hope to achieve by releasing... Continue reading at The Guardian
[ The Guardian | 2018-07-25 00:00:00 UTC ]
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Companies including The New York Times and NPR are staffing up as they try to figure out how their editorial voice will sound on smart speakers. The post For news publishers, smart speakers are the hot new platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-23 00:00:00 UTC ]
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European publishers rated their owned-sites, YouTube, and Facebook as the best platforms for video distribution and monetization. The post Digiday Research: European publishers’ top video platforms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-09 00:00:00 UTC ]
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