Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to DoubleClick advertisers and publishers—that will deliver real-time data about who is seeing ads through the platform. This real-time data would allow advertisers and publishers to tweak campaigns on the fly to make sure the marketing reaches the intended audience. Google hopes this type of demographic control—which goes a step beyond what TV offers with moment-by-moment performance reports—lures brands to spend more on digital. ComScore already offers an ad metric called Validated Campaign Essentials, which will now be baked into Google’s DoubleClick ad exchange. The partnership was announced today at the Interactive Advertising Bureau’s conference in Palm Springs, Calif. Google has been making a number of changes to its ad business to accommodate more brand advertisers to whom reaching the right crowd is more important than clicks. Google recently partnered with Nielsen to deliver YouTube demographic data. “There’s lots more to come, and we're working on ways to help brands at all stages of the measurement pyramid,” said Neal Mohan, Google’s vp of digital advertising in today’s press release. “More actionable, open and transparent measurement will help bring more great campaigns and brands online, which in turn helps to fund web services and content.” The comScore metric... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-11 00:00:00 UTC ]
News tagged with:
#palm springs
#ad business
#neal mohan
#press release
In the main section of today's print edition of The New York Times, readers will notice a whole lot of nothing on pages 9 and 10. The two virtually blank, back-to-back pages are actually an ad for 20th Century Fox's upcoming film adaptation of Markus Zusak's best-selling novel, "The Book Thief,"... Continue reading at Advertising Age
[ Advertising Age | 2013-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stealing books
#main character
#sending people
Publishers still aren't sure how to measure the effectiveness of native ads. Some say pageviews are the answer. Others say the proof is in engagement. At the Digiday Publishing Summit this week, we asked several publishers how they quantify the success of native ads at their publications. Here’s... Continue reading at Digiday
[ Digiday | 2013-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native ads
'To Kill a Mockingbird' author Harper Lee alleges that her hometown is exploiting her trademark and personality rights. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harper lee
Although big media brands like The New York Times and The Economist aren't going away anytime soon, the online publishing industry increasingly includes brands, marketers, and independent journalists. With the launch of a new content network, the tech startup NewsCred wants to be the liaison... Continue reading at Fast Company
[ Fast Company | 2013-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#original content
#content marketing
#core business
#media partners
#fast company
#entry point
In much of the INMA network worldwide, the focus is on big news brands producing life-changing, business-building journalism that transforms democracies and speaks truth to power. Yet among the other 99% of news publishers worldwide, the challeng ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
More news stories like this |
Porter Anderson looks at the Frankfurt Book Fair, at Sprint Beyond the Book and Book Sprints, at pen names, and more in Ether for Authors this week. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#porter anderson
Erie Times-News and www.GoErie.com, based in Erie, PA, owned by Times Publishing Company, announced that it has released new tablet apps for the iPad and Kindle Fire, new smartphone apps for iPhone and Android, and HTML5 mobile web to its readers. Th ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#android apps
#tablet apps
#kindle fire
#smartphone apps
The Financial Times will consolidate the multiple print editions it publishes each night into a single, global newspaper in the first half of 2014, using its website for breaking news as the publisher focuses on growth in digital products and perhaps sets the stage for eventual further... Continue reading at Advertising Age
[ Advertising Age | 2013-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publisher focuses
#digital products
#multiple editions
#vice versa
In the wake of the government shutdown, Baltimore-based breathe bookstore café is offering a 10 percent discount to furloughed workers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#government shutdown
#furloughed workers
In the wake of the government shutdown, Baltimore-based breathe bookstore café is offering a 10 percent discount to furloughed workers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#government shutdown
#furloughed workers
The content on Scribd, the San–Francisco based startup that aims to create the digital library of the future, is available on a range of devices, from laptops to smartphones to tablets. But CEO Trip Adler tells Fast Company we won't be reading e–books in our hands in the future––they'll be... Continue reading at Fast Company
[ Fast Company | 2013-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#free reading
#digital library
#company launched
#book space
#barnes noble
#crazy idea
Chain bookstores, indie locations, schools and school libraries are participating all over the world. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#chain bookstores
#school libraries
A preview of the upcoming sequel is available via the recently released ebook edition of 'The Time Traveler's Wife.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#time traveler
Faber has redesigned its word marque as part of a branding strategy designed to "future-... Continue reading at The Bookseller
[ The Bookseller | 2013-09-24 00:00:00 UTC ]
More news stories like this |
Since launching in 2008, crowdfunding platform Indiegogo has become known as the provenance of creative types, scrappy startups and charitable campaigns. But now, big brands are seizing on it as a way to align themselves with popular causes. DC Entertainment’s We Can Be Heroes campaign raised... Continue reading at AdWeek
[ AdWeek | 2013-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#funding goals
#working alongside
#customer feedback
Despite some trouble spots, Canadian publishers are seeing opportunites for growth. Check out our special report on the state of Canadian publishing to get the scoop on what's really going on in this market of 34-million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#canadian publishing
#trouble spots
#canadian publishers
#special report
With Time Inc. spinning off from Time Warner early next year, what will happen to the corporate entanglements between the two? The fact is, there hasn’t been that much synergy to speak of, but some relationships will be affected. Those in the crosshairs include: CNNMoney.com The spinoff’s... Continue reading at AdWeek
[ AdWeek | 2013-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#important resource
#editors alike
Nancy Gibbs has been a long-time member of Time, but with Richard Stengel's departure to the U.S. Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nancy gibbs
#managing editor
The Financial Times and Goldman Sachs Business Book of the Year shortlist has been announced,... Continue reading at The Bookseller
[ The Bookseller | 2013-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#year shortlist
The phrase "virtual book club" may not conjure romantic visions of low-lit rooms and vintage wines, but you don't necessarily need those things to throw fancy words around. Amazon-owned Goodreads hosts user-created online clubs, but a Google patent application that's surfaced today imagines a... Continue reading at Engadget
[ Engadget | 2013-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#patent filing
#financial rewards