Google’s Answer to Facebook Instant Articles — The AMP Project — is Coming Early Next Year

Google introduced its Accelerated Mobile Pages (AMP) program to allow publishers and advertisers to create good-looking mobile content that loads very quickly.   The company launched the program in early October with a select set of pa ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-11-25 00:00:00 UTC ]
News tagged with: #mobile content #company launched #early october

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Facebook gives friends higher priority in News Feeds

Facebook is to give posts by users' friends and family greater prominence - a move that may challenge professional publishers. Continue reading at BBC World

[ BBC World | 2016-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news feeds


Facebook news feed changes to rank posts from friends and family above 'liked' pages

Facebook will make changes to its news feed rankings, highlighting posts from friends and family over those from publishers and brand pages that users have "liked". Continue reading at Stuff

[ Stuff | 2016-06-30 00:00:00 UTC ]
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What Publishers Can Learn from the Rise and Fall of Social Gaming on Facebook

Ever since Facebook introduced its Instant Articles feature last year, publishers have been wondering how the move would play out.The lure is clear: Facebook provides exposure and traffic despite the fact that Instant Articles do not link to the publishers' sites. For Facebook, A-list content... Continue reading at Advertising Age

[ Advertising Age | 2016-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook introduced #social gaming #ad dollars #long term


Facebook to Push Friends' Posts Higher, Likely to Publishers' Detriment

It's a fact: Most publishers rely on Facebook for a significant portion of their referral traffic. As such, they watch carefully as Facebook makes decisions about what kind of content to prioritize in the all-important News Feed product that is at the center of the social network.On Wednesday,... Continue reading at Advertising Age

[ Advertising Age | 2016-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #significant portion #referral traffic #big change #similar change


Facebook Is Changing Its News Feed Algorithm to Focus Less on Publishers' Content

Expect to see more pictures of your friends' pets and wedding announcements from extended family members in your Facebook news feed in the coming weeks. And expect to see less news. In yet another blow to publishers that have spent years building audiences to build traffic and revenue, the... Continue reading at AdWeek

[ AdWeek | 2016-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top priority #research suggests #digital publishing #marketing strategies


Spare Room Project tackles regional diversity

A pilot scheme to help regional diversity in publishing has launched to offer accommodation to those who live outside of London and don’t have somewhere to stay during an internship or work experience placement. Continue reading at The Bookseller

[ The Bookseller | 2016-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pilot scheme #regional diversity


Facebook changes the News Feed to favor friends and family over publishers

Facebook has published for the first time a list of “News Feed Values,” Facebook’s secret sauce of what makes the algorithm tick. The social network is adjusting the recipe with a heavy helping of content from friends and family, likely an attempt to get people to share more, given that there... Continue reading at Digiday

[ Digiday | 2016-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #publishers appeared #secret sauce #media outlets


Facebook plays favorites with publishers

As Facebook, Google, Apple and Snapchat compete for audiences and advertising, they're providing new outlets for publishers to distribute their news content, but some publishers have been bigger beneficiaries than others. BuzzFeed, CNN and The New York Times are three whose resources, scale and... Continue reading at Digiday

[ Digiday | 2016-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers appeared #news content


Student Projects for Ikea, Amazon and Lego Win Future Lions at Cannes

A food container for Ikea that warns when its contents are about to spoil, an AI voice interface for Amazon designed for seniors and an app that reads books to children via Facebook Messenger were among the winning student work of this year's Future Lions awards at the Cannes Lions International... Continue reading at Advertising Age

[ Advertising Age | 2016-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #real time


Facebook Pays Publishers Over $50 Million to Start Using Live Video

Company signs over $50 million in deals with 140 companies and celebrities for Facebook Live content. The post Facebook Pays Publishers Over $50 Million to Start Using Live Video appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$50 million #live video


Tumblr Is Getting Into Live Video, But It's Completely Different Than Facebook or Periscope

Yahoo-owned Tumblr wants in on livestreaming, and it's taking a different route than Facebook or Twitter's Periscope app. Today the site is launching a live video feature that will let content creators and brands push their clips to Tumblr. But unlike live video on Facebook, Twitter and... Continue reading at AdWeek

[ AdWeek | 2016-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video player #brands push #huffington post #existing platforms


How Fusion, Complex and other publishers are using Facebook Messenger bots

Two months after Facebook Messenger opened up a bot platform to outside companies, we took a look at the offerings from four developers -- Fusion, TechCrunch, Betaworks and Complex -- that created bots to interact with Messenger's 900 million users. Two months in, the bots are a work in... Continue reading at Digiday

[ Digiday | 2016-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook hasn


Facebook hones a new pitch to jettisoned LiveRail customers

Facebook is offering new video ad services for some publishers that were formerly clients of LiveRail, the programmatic platform it shut down last month. Facebook is offering some LiveRail refugees, premium publishers, a special partnership program where they could tap its rich data and use it... Continue reading at Digiday

[ Digiday | 2016-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #programmatic platform #ad technology


Marketers Are Slowly Experimenting With Audio in Their Snapchat and Facebook Videos

For the past year or so, Facebook has conditioned advertisers and publishers to create video that can be understood without sound, as more clips that play automatically (and silently) when users scroll fill news feeds. With 100 million hours of video viewed every day and the explosion of... Continue reading at AdWeek

[ AdWeek | 2016-06-20 00:00:00 UTC ]
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News UK is doing 25 Facebook Live videos a week

News UK is ramping up its Facebook Live output from a couple a week to five a day. For the last six weeks, live videos have been largely done by its tabloid title, The Sun, where it blends stunt-style videos, like grown men plunging into ice baths, with highly visual footage, like filling up... Continue reading at Digiday

[ Digiday | 2016-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #week appeared #news uk #live videos


Bookstore Coming to Belmont, Mass. in 2017

Writer Chris Abouzeit, a bookseller at Porter Square Books in Cambridge, and his wife Kathy Crowley, a writer and a physician, will open the first full-service bookstore in almost seven years in this Boston suburb. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore coming


How the Ad Council Used Facebook's Atlas to Drive Donations and Volunteers

A recent campaign success story for Feeding America could shed light on how consumers are using devices and which publishers are actually driving traffic. Working with the Ad Council and Facebook's Atlas measurement platform, the Chicago-based nonprofit launched an eight-week digital campaign... Continue reading at AdWeek

[ AdWeek | 2016-06-20 00:00:00 UTC ]
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Ronda Rousey wins Cross Sports Book of the Year

Former UFC champion Ronda Rousey has won Cross Sports Book of the Year, following her Cross International Autobiography of the Year win. Continue reading at The Bookseller

[ The Bookseller | 2016-06-18 00:00:00 UTC ]
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Eye Tracking Shows Mobile Video Ads Embedded in Articles Perform Better Than on Social

A new report that used eye tracking to understand user engagement with mobile video suggests certain types of video ads on publishers' websites perform better than those on social media. According to a study by Teads, a video technology platform that works with many of the world's top... Continue reading at AdWeek

[ AdWeek | 2016-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$100 million #ad formats


Facebook's rise as news source hits publishers' revenues

Reuters Institute for the Study of Journalism report also finds importance of TV news is waning among young peoplePeople are increasingly heading to social media such as Facebook for news, making it more difficult for publishers to attract and make money from readers, according to an influential... Continue reading at The Guardian

[ The Guardian | 2016-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #digital ads #business models