Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies to do so. And the share of their audiences that aren't blocking ads aren't always seeing their ads to the chagrin of their advertisers. And then there's a portion of the audience that are computers disguised as people that are created to filch advertisers' money with the added effect of scaring off those advertisers from putting more money on the table.Google is among the biggest of digital media companies grappling with these issues to protect its own business and that of the publishers who use its ad technology to run ads on their own sites. During the Interactive Advertising Bureau's Annual Leadership Meeting this week in Palm Desert, Calif., Ad Age sat down with Google Senior VP-Ads and Commerce Sridhar Ramaswamy to discuss the rise of ad blocking, why Google pays AdBlock Plus maker Eyeo to unblock its ads and to what extent the Google-led Accelerated Mobile Pages project is addressing the biggest issues plaguing publishers.The transcript has been edited for length. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-01-26 00:00:00 UTC ]
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Campaigns for titles by Kazuo Ishiguro, Sally Rooney and Dave Grohl are among those shortlisted for this year's Publishers Publicity Circle (PPC) Awards, which celebrate the best campaigns carried out by publicists in 2021. Continue reading at The Bookseller
[ The Bookseller | 2022-01-26 08:44:27 UTC ]
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The Dutch Foundation for Literature has announced the New Dutch Writing campaign will return to the UK for the fourth year. Continue reading at The Bookseller
[ The Bookseller | 2022-01-25 17:20:43 UTC ]
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After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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A narrator can make or break the listening experience. Over several related novels, they can become friend (or foe). Continue reading at The Washington Post
[ The Washington Post | 2022-01-16 13:00:49 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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The #FReadom campaign is asking you to write your school board with provided templates to support school libraries and access to information. Continue reading at Book Riot
[ Book Riot | 2022-01-04 11:39:00 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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More than 50 signatories, including Bonnier Books UK c.e.o. Perminder Mann and the Society of Authors, have urged literary festival organisers to keep festivals hybrid as part of a new campaign. Continue reading at The Bookseller
[ The Bookseller | 2021-12-10 07:38:14 UTC ]
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The AAP filed a lawsuit Thursday seeking to stop Maryland's library e-book law for taking effect January 1 and also disclosed that it was one of more than 20 organizations to sign a letter to New York governor Kathy Hochul urging her to veto a similar bill. Both pieces of legislation require... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-09 05:00:00 UTC ]
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In the suit, filed on November 28, attorneys for Esper say that “significant text” is being “improperly withheld from publication…under the guise of classification.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-29 05:00:00 UTC ]
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The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Following a recent board meeting, the Association of American Publishers has committed itself to amplifying its activities fostering sustainable publishing and diversity, equity, and inclusion efforts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-18 05:00:00 UTC ]
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Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian
[ The Guardian | 2021-11-16 14:46:45 UTC ]
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Workman Publishing Co., Abrams Books, Bloomsbury Publishing, Candlewick Press, Chronicle Books, and Sourcebooks have partnered on Shop Local Forever, a consumer-focused marketing campaign to promote holiday book sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
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Penguin Random House Children's is to launch a programme of commemorative publishing next year, in celebration of the 120th anniversary of Beatrix Potter's The Tale of Peter Rabbit. Continue reading at The Bookseller
[ The Bookseller | 2021-11-11 17:06:39 UTC ]
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Quercus has unveiled the UK press tour and “unmissable publicity and marketing campaign” for Emily Ratajkowski’s debut My Body. Continue reading at The Bookseller
[ The Bookseller | 2021-11-09 11:59:42 UTC ]
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Google is honoring South Korea's law requiring support for third-party payments, but not quite in the way you might have expected. The Wall Street Journalreports Google will allow the use of alternative payment systems for Play Store apps in South Korea. Check out with a supporting app and... Continue reading at Engadget
[ Engadget | 2021-11-04 13:42:55 UTC ]
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The Department of Justice sues to block the acquisition of Simon and Schuster from Penguin Random House. Continue reading at Book Riot
[ Book Riot | 2021-11-02 16:56:25 UTC ]
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Some tech analysts are a bit baffled by the move and, subsequently, the DOJ’s priorities. The Justice Department on Tuesday filed a lawsuit against publisher Penguin Random House that seeks to block its proposed merger with rival Simon & Schuster. It’s one of the Biden administration’s... Continue reading at Fast Company
[ Fast Company | 2021-11-02 14:35:22 UTC ]
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