Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies to do so. And the share of their audiences that aren't blocking ads aren't always seeing their ads to the chagrin of their advertisers. And then there's a portion of the audience that are computers disguised as people that are created to filch advertisers' money with the added effect of scaring off those advertisers from putting more money on the table.Google is among the biggest of digital media companies grappling with these issues to protect its own business and that of the publishers who use its ad technology to run ads on their own sites. During the Interactive Advertising Bureau's Annual Leadership Meeting this week in Palm Desert, Calif., Ad Age sat down with Google Senior VP-Ads and Commerce Sridhar Ramaswamy to discuss the rise of ad blocking, why Google pays AdBlock Plus maker Eyeo to unblock its ads and to what extent the Google-led Accelerated Mobile Pages project is addressing the biggest issues plaguing publishers.The transcript has been edited for length. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-01-26 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 12/07/2011 - 12:21 Orion Children's Books is supporting the London Evening Standard's literacy campaign Get London Reading with donations of Horrid Henry books. Volunteers to the Standard-backed scheme to help schoolchildren with their reading... Continue reading at The Bookseller
[ The Bookseller | 2011-07-12 00:00:00 UTC ]
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The first dedicated Google eBooks e-reader is finally headed to market. On July 17, the $139.99 iriver Story HD, will land on the shelves of Target stores nationwide, becoming the first e-reader to allow users to browse, buy and download Google eBooks directly over Wi-Fi. Continue reading at AllThingsD
[ AllThingsD | 2011-07-11 00:00:00 UTC ]
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By Tim Conneally, Betanews The first e-reader to be integrated with Google eBooks is from iriver and will be exclusive to Target in the US. Continue reading at Betanews
[ Betanews | 2011-07-11 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 08/07/2011 - 08:30 Orion Children's Books is supporting the Evening Standard Get London Reading literacy campaign, announcing plans to donate a copy of a Horrid Henry early reader book to volunteer reading mentors. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-08 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 07/07/2011 - 15:47 read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-07 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Wed, 06/07/2011 - 08:02 A court hearing to decide whether permission will be given for a judicial review to proceed against Gloucestershire library cuts is to take place in Birmingham tomorrow (Thursday 7th July). If allowed to proceed, the judicial... Continue reading at The Bookseller
[ The Bookseller | 2011-07-06 00:00:00 UTC ]
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In the meat grinder of digital content, search results, link journalism and aggregators can often blur the origins of a story, let alone the identity of the author behind it. Now Google is launching a program that highlights the people creating the content in search results. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-05 00:00:00 UTC ]
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On the heels of Google's two social media announcementsits +1 buttons and more recent Google+the company has just announced the ability to track social engagement and activity in its Analytics package. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 28/06/2011 - 09:53 The Women's Institute has launched a Love Your Libraries campaign following a vote to support the beleaguered sector at its recent annual general meeting. It is urging members to sign up to their local library and write to... Continue reading at The Bookseller
[ The Bookseller | 2011-06-28 00:00:00 UTC ]
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A French publishing company has filed suit against Google, alleging anti-competitive practices and claiming 295 million (US$420 million) in damages. Continue reading at PC World
[ PC World | 2011-06-28 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 23/06/2011 - 13:59 Waterstone's has pledged at least £10,000 to the Evening Standard's Get London Reading campaign. The bookseller has agreed to donate all profits it makes tomorrow (24th June) from the sale of children's books in its 52 stores... Continue reading at The Bookseller
[ The Bookseller | 2011-06-23 00:00:00 UTC ]
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Richard Gingras, who acted as CEO of the Salon Media Group for the past two years, is leaving the company to join search giant Google as global head of news products. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-23 00:00:00 UTC ]
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Richard Gingras, the chief executive of Salon Media Group, said on Wednesday he is leaving the online publisher to become global head of news products for Google Inc. Continue reading at AllThingsD
[ AllThingsD | 2011-06-23 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Mon, 20/06/2011 - 09:43 The British Library has signed a deal with Google, which will see one of the largest collections of books and pamphlets in the world made available and searchable online for the first time. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-20 00:00:00 UTC ]
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Google has launched an affiliate program for its eBooks service, offering to pay commissions to Web publishers who promote titles on their sites and send buyers... Continue reading at PC World
[ PC World | 2011-06-17 00:00:00 UTC ]
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Last week, TechCrunch reported that Google was in talks to buy display advertising company Admeld for $400 million. Now, it looks like the deal has been closed. Google announced Monday that it had signed a deal to officially acquire Admeld. Financial terms of the acquisition weren't disclosed,... Continue reading at AdWeek
[ AdWeek | 2011-06-14 00:00:00 UTC ]
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Google is in talks to buy AdMeld, a display advertising company, for $400 million, according to the New York Times. TechCrunch first reported the acquisition, but inside sources told the Times that the deal hadnt been finalized and that negotiations could still fall apart. An acquisition of... Continue reading at AdWeek
[ AdWeek | 2011-06-11 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Wed, 08/06/2011 - 15:16 The National Federation of Women's Institutes is to campaign on the issue of library closures, after voting in support of the issue at this afternoon's annual general meeting in Liverpool. Annie Mauger, chief executive of... Continue reading at The Bookseller
[ The Bookseller | 2011-06-08 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 03/06/2011 - 08:45 W H Smith is promising a "high profile" for the Richard & Judy's Children's Book Club this summer, something publishers have called for in the light of lacklustre sales for its launch promotion. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-03 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 02/06/2011 - 13:02 Google, American publishers and the US Authors Guild have been given until next month to revise a book-scanning agreement for out of print titles and orphan works. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-02 00:00:00 UTC ]
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