Google Revs Up Mobile Web With AMP, But What About Marketers?

A group of top-tier publishers will help launch Google's answer to Facebook Instant Articles on Wednesday as the search titan attempts to reinvent the mobile web with its Accelerated Mobile Pages initiative. But Google may need brands' help before too long if it really wants to build a new standard."It is part of what we are thinking about from an innovation standpoint long-term," said Craig DiNatali, director-news and magazine partnerships at Google. "I'm sure they [brands] would be interested in the experience of being able to render a landing page faster. I certainly see the appeal there."Unfortunately for Google, and perhaps for consumers as well, marketers are still struggling to adjust to the mobile web as it stands, so they may not be quick to jump into AMP. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-02-22 00:00:00 UTC ]
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US court throws out class-action status in Google books case, for now

A U.S. court has decided that the class-action designation of the copyright lawsuit brought against Google by the Authors Guild over the company's book-scanning project was "premature," and has returned the suit to a lower court for consideration of fair use issues.The Authors Guild filed its... Continue reading at PC World

[ PC World | 2013-07-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #move forward #class-action lawsuit #southern district #books online #book-scanning project #district court #lower court


Google Wins a Round in Book-Scanning Suit

A federal appeals court on Monday threw out the approval of a class of authors in a long-running lawsuit against Google Inc. over its efforts to electronically scan millions of books from public and university libraries in order to make them available online. Continue reading at AllThingsD

[ AllThingsD | 2013-07-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #university libraries


3 Wondertacular Rules for Going Viral From The Most Viral Site on the Web

This morning Upworthy.com, which crested at 30 million unique visitors in May thanks to a runaway viral hit, announced that they've started piloting sponsored posts to generate revenue, and shared with Fast Company a bit of their secret sauce. Founded 14 months ago by Moveon.org's Eli Pariser... Continue reading at Fast Company

[ Fast Company | 2013-07-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #traditional media #social sharing #revealed today #climate change #gay rights


Russia’s Ebook Market Doubles in 2012, But Still Plagued by Piracy

The Russian ebook market more than doubled in 2012, to 250 million rubles (USD $8 million), but remains just 1% of market. Some 95% of ebooks downloaded are pirate editions. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-01 00:00:00 UTC ]
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Japan’s Ebook Market Valued at $740 million for 2012

Preliminary results from a new survey say that Japan's ebook market is valued at 72.9 billion yen ($740 million), a 15.9% jump over 2011. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ebook market #preliminary results


BMS marketing awards shortlists revealed

Campaigns for titles ranging from Fifty Shades of Grey to the BFI Film Classics series have been... Continue reading at The Bookseller

[ The Bookseller | 2013-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #fifty shades #titles ranging


European publishers united in Google challenge

In what is being called "an unprecedented show of solidarity," hundreds of Europe's leading publishers have joined forces to call on European Commission Vice President Joaquín Almunia to reject outright the draft measures offered by Google to end their abusive practices. Continue reading at Media Week

[ Media Week | 2013-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #joined forces #leading publishers


Google News opt-in is not good enough, German publishers say

German publishers will disappear from Google News on Aug. 1 unless they opt in to the service as Google seeks to comply with a new German law. But the publishers said on Monday that this is not good enough, they want a share in Google's revenue.The law will come into effect on Aug. 1 and gives... Continue reading at PC World

[ PC World | 2013-06-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #news aggregators #single words #parts thereof #german publishers


Distributor Magnify, a Web Video Curator, Raises $1 Million

Magnify, a video distribution and curation startup, has raised $1 million from a group of investors that includes TED conference producer Chris Anderson and Chris Kelly, Facebook's former chief privacy officer. Magnify, which has previously raised $4.2 million over five years, helps publishers... Continue reading at AllThingsD

[ AllThingsD | 2013-06-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #york-based company #video distribution


Facebook, With a Focus on Mobile, Works on Project for News Via Users

Facebook Inc. FB -3.51% is aiming to become a newspaper for mobile devices. The social network has been quietly working on a service, internally called Reader, that displays content from Facebook users and publishers in a new visual format tail ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mobile devices


Google News Becomes Opt-In For German Publishers After Copyright Law Change

Since Google News began, publishers have complained that it scrapes their content and offers little in return, letting readers get vital parts of stories as short snippets. In late 2012, the site settled with Belgian publishers after a six-year-long ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #google news #german publishers


Google News in Germany asks publishers to opt-in for indexing, sidesteps copyright fees

Despite its "Defend Your Net" campaign last year, Google was unable to fully put the brakes on changes to German copyright law that may mean it has to pay up for news excerpts it indexes. As a result, the company announced that unlike the other 60 countries where Google News operates by relying... Continue reading at Engadget

[ Engadget | 2013-06-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #search engines #german law #free service #publishers worldwide #txt file #company announced


Building the Market for Ebooks in Colombia

E-Libros, one Colombia's few digital publishers, is using the tarjeta e-libro, or ebook cards, to reach readers accustomed to only buying print books. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital publishers


How Apple shook up the electronic book market

Apple didn't try to fix or raise the prices of electronic books when it entered into the market in 2010, according to Apple Senior Vice President Eddy Cue. Rather, he says, the company was only working to ensure a profit for itself."We're not willing to lose money in any business," Cue told the... Continue reading at PC World

[ PC World | 2013-06-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #penguin group #lose money #electronic books #apple didn #district court


German market rise follows flat 2012

A marginal overall decline, rising ebook sales and online booksellers with double-digit... Continue reading at The Bookseller

[ The Bookseller | 2013-06-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #online booksellers


Apple's E-Book Market Share Is Bigger Than You Think

The head of Apple's iBookstore says Apple has captured 20 percent of the U.S. ebook market. Continue reading at AllThingsD

[ AllThingsD | 2013-06-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ebook market


Apple tells price fixing courtroom it owns 20 percent of the ebook market

Apple director Keith Moerer said in court on Tuesday that the company holds about 20 percent of the US ebook market, double the size commonly assumed. The revelation came after the Department of Justice tried to bolster its price fixing case against the company by asserting that "Apple forgot to... Continue reading at Engadget

[ Engadget | 2013-06-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #online store #ebook market #court --


Esquire web revamp brings 37% traffic rise

Esquire, Hearst's monthly men's magazine, has revamped its website, in the first step of the brand's digital strategy overhaul. Continue reading at Media Week

[ Media Week | 2013-06-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #monthly men


Making Sense of Marketing Services

For all the activity around “marketing services,” publishers in general still have a lot to learn when setting up a sales operation around this kind of service strategy. The lessons typically center on three core buckets: Culture, market approach and data. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sales operation #marketing services


How to Launch a Successful Multiplatform Marketing Campaign in Nine Easy Steps

Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
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