Google Revs Up Mobile Web With AMP, But What About Marketers?

A group of top-tier publishers will help launch Google's answer to Facebook Instant Articles on Wednesday as the search titan attempts to reinvent the mobile web with its Accelerated Mobile Pages initiative. But Google may need brands' help before too long if it really wants to build a new standard."It is part of what we are thinking about from an innovation standpoint long-term," said Craig DiNatali, director-news and magazine partnerships at Google. "I'm sure they [brands] would be interested in the experience of being able to render a landing page faster. I certainly see the appeal there."Unfortunately for Google, and perhaps for consumers as well, marketers are still struggling to adjust to the mobile web as it stands, so they may not be quick to jump into AMP. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-02-22 00:00:00 UTC ]
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Data Proves We Pay For Things On Mobile, But We're Still Nervous Of Security

Credit card security firm Jumio has looked into how we're all using our smartphones and tablets to shop.Jumio, a young firm backed by Facebook billionaire Eduardo Saverin, has just published research on how consumers are using their mobile devices to pay for things. Among the data are two key... Continue reading at Fast Company

[ Fast Company | 2013-11-27 00:00:00 UTC ]
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Google v Authors Guild: a victory for readers' right to choose

A Manhattan court case about digitisation rights has brought books and the web a step closer togetherOn 14 November, after eight years of wrangling, Judge Denny Chin of the Manhattan district court finally ruled in the case of Google versus the Authors Guild. At issue was Google's scanning and... Continue reading at The Guardian

[ The Guardian | 2013-11-24 00:00:00 UTC ]
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Chivas and Esquire Team Up with Jason Sudeikis for 'Gentlemen' Web Video Series

Chivas Regal is running its first-ever branded Web video series called "Brotherhood" through Dec. 15 on the new Esquire Network's website; the two-month-old NBC Universal initiative is looking to leverage the iconic magazine's brand in the world of cable TV and digital media. Starring Saturday... Continue reading at AdWeek

[ AdWeek | 2013-11-23 00:00:00 UTC ]
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Google Play update showcases big-screen optimized apps on tablets

As promised a month or so ago, Google Play is implementing a few changes today that'll push tablet-optimized apps to the forefront. That is, if you're using a device not quite small enough to be considered a phone (though we admit there are certain handhelds that bridge the gap). Indeed, tablet... Continue reading at Engadget

[ Engadget | 2013-11-22 00:00:00 UTC ]
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Microsoft’s anti-Google merchandise is a new low

I like a joke as much as the next person -- maybe more, seeing as I’ve had a couple of humor books published in the UK -- but I prefer my jokes to be funny, rather than pathetic, which is why I’m not laughing at the news that Microsoft is now selling anti-Google clothing and other merchandise.... Continue reading at Betanews

[ Betanews | 2013-11-21 00:00:00 UTC ]
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FutureBook: mobile gains prominence for social reading

Mobile devices are increasingly being used for social reading and recommendation sites, the... Continue reading at The Bookseller

[ The Bookseller | 2013-11-21 00:00:00 UTC ]
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Google Play Newsstand merges Currents, magazines and newspapers on Android today, iOS in 2014

Google is not particularly great at keeping secrets. Its Nexus devices always leak and peeks at code are constantly revealing features before they're announced. So, it's no surprise that, exactly one month after we reported references to a Google Play Newsstand popping up, Mountain View is... Continue reading at Engadget

[ Engadget | 2013-11-20 00:00:00 UTC ]
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Google Win Expands Fair Use

After eight years of litigation—three of which had all parties stumping together for an ill-fated, controversial settlement—Judge Denny Chin last week dismissed a lawsuit filed by the Authors Guild over Google’s mass scanning of library books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-16 00:00:00 UTC ]
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Judge rules Google's scanning of books is not illegal

There is nothing wrong with Google scanning millions of book and making that text available as snippets in search results. This is the ruling made today by a judge in New York, bringing to an end an eight year legal battle between Google and The Authors Guild in conjunction with several specific... Continue reading at Betanews

[ Betanews | 2013-11-15 00:00:00 UTC ]
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Google Books case: digitizing 'snippets' of text is ruled 'fair use'

US Circuit Judge Denny Chin says Google Books falls under fair use, while the Authors Guild calls it copyright infringement. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-15 00:00:00 UTC ]
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Google's Book-Scanning Is Fair Use, Judge Rules in Landmark Copyright Case

Google's massive book-scanning project that makes complete copies of books without the authors' permission is perfectly legal under U.S. copyright law, a federal judge ruled today, deciding an 8-year-old legal battle.     Continue reading at Wired

[ Wired | 2013-11-15 00:00:00 UTC ]
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8 Years Later, Google's Book Scanning Crusade Ruled 'Fair Use'

Eight years after a group of authors and publishers sued Google for scanning more than 20 million library books without the permission of rights holders, a federal judge has ruled that the web giant's sweeping book project stayed within the bounds of U.S. copyright law.     Continue reading at Wired

[ Wired | 2013-11-14 00:00:00 UTC ]
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Judge rules against authors in Google Books copyright infringement case

Google's Books project, which has indexed millions of titles and made them available online, hasn't always been on completely solid legal footing. After all, Books operates without the permission of authors, which has understandably drawn some ire from copyright holders, not to mention other web ... Continue reading at Engadget

[ Engadget | 2013-11-14 00:00:00 UTC ]
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Judge dismisses Authors Guild case against Google Books

A U.S. judge has thrown out a long-standing copyright infringement case brought against Google by the Authors Guild, saying the company’s book-scanning project provides significant benefits to the public. Judge Denny Chin, formerly of the U.S. District Court for the Southern District of New... Continue reading at PC World

[ PC World | 2013-11-14 00:00:00 UTC ]
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All You Courts Hispanic Market With Custom Magazine

Time Inc.'s All You is looking to increase its penetration into the Hispanic women's market with a multipoint holiday campaign. Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-13 00:00:00 UTC ]
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A Beginners Guide to the Slovak Book and Literature Market

We offer a survey of publishing in the Slovak Republicm, which has struggled to gain recognition in the international market in spite of a lively literary scene and book market. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-13 00:00:00 UTC ]
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Egmont's Jelly Pie brings humour to kids with YouTube and mobile games

New community may come from a publisher, but it's starting with digital media rather than books. By Stuart DredgeStuart Dredge Continue reading at The Guardian

[ The Guardian | 2013-11-12 00:00:00 UTC ]
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Will Manga Sell in India and Other Nontraditional Markets?

US manga titan Viz Media is seeking growth in non-traditional manga markets and is launching its first list in India, after starting in the Philippines this year. Will it work? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-07 00:00:00 UTC ]
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The B-to-B Benefits of Pursuing Mobile Ad Sales

When the Interactive Advertising Bureau (IAB) released its “IAB Internet Advertising Report” in October 2013, one thing was clear: While digital remained strong, it was mobile that was quickly becoming a powerhouse. According to the report, in the first half of 2013, total mobile revenues surged... Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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Google Plus Remains an Afterthought for Publishers

A recent study by Shareaholic found that Google Plus generated just .04 percent of traffic referrals in September. Facebook, by comparison, drove 10.37 percent. Gigya, an analytics company, found that in the second quarter of this year, 2 percent of social sharing happened through Google Plus,... Continue reading at Digiday

[ Digiday | 2013-10-31 00:00:00 UTC ]
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