Google Officially Buys Admeld

Last week, TechCrunch reported that Google was in talks to buy display advertising company Admeld for $400 million. Now, it looks like the deal has been closed. Google announced Monday that it had signed a deal to officially acquire Admeld. Financial terms of the acquisition weren't disclosed, according to The Wall Street Journal, but people familiar with the matter estimated that the $400 million price tag was correct. If the deal passes regulatory scrutiny, it will be Googles sixth-largest purchase to date. We often hear from major website publishers that ad management today is still mind-numbingly complicated and inefficient. Weve been investing in our publisher tools to try and improve this landscape and have made great progress, but we think we can do even better, Googles head of display advertising, Neal Mohan, said in a company blog post Monday. By combining Admelds services, expertise, and technology with Googles offerings, were investing in what we hope will be an improved era of flexible ad management tools for major publishers. Mohan added that after the acquisition, Admeld will continue to support other ad networks, demand side platforms, exchanges and ad servers, to yield the best possible results for publishers. Continue reading at 'AdWeek'

[ AdWeek | 2011-06-14 00:00:00 UTC ]
News tagged with: #googles head #display advertising #neal mohan #ad networks #ad servers

Other Publishing stories related to: 'Google Officially Buys Admeld'

Hardie Grant buys Quadrille

Australian publisher Hardie Grant has bought independent Quadrille for an undisclosed sum.... Continue reading at The Bookseller

[ The Bookseller | 2013-08-27 00:00:00 UTC ]
More news stories like this |

Nielsen buys Bowker businesses

Nielsen has signed an agreement to purchase two of Bowker's key businesses. The move gives it... Continue reading at The Bookseller

[ The Bookseller | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key businesses

Nielsen To Buy Two R. R. Bowker Book Tracking Services

In a move that enhances its global print and ebook tracking and sales analysis capabilities, Nielsen is acquiring book data vendor R. R. Bowker’s Business Intelligence and Commerce Solutions product units. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global print #business intelligence

Serpent's Tail buys Australia's Dressmaker

Serpent's Tail has bought Australian novel The Dressmaker, soon to be filmed with Kate... Continue reading at The Bookseller

[ The Bookseller | 2013-08-13 00:00:00 UTC ]
More news stories like this |

Elsevier buys Woodhead

Publisher Elsevier has acquired Woodhead Publishing Limited which specialises in science and... Continue reading at The Bookseller

[ The Bookseller | 2013-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher elsevier

Why Is Google Highlighting Long-Form Articles?

People ask Google some deep questions, like “why am I here?” “should I have a third child?” and “why is my scab turning that color?” Apparently 10% of our time on Google is spent digging into broad topics like these. So Google is curating and featuring authoritative treatises on popular subjects... Continue reading at Fast Company

[ Fast Company | 2013-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #starting point #online publishing #attention span

Gollancz buys Al Robertson

Gollancz has signed a sci-fi debut from British author Al Robertson in a pre-empt ahead of an... Continue reading at The Bookseller

[ The Bookseller | 2013-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sci-fi debut

AOL agrees to buy Adap.tv for $405M

AOL Inc. agreed to buy Adap.tv for about $405 million, gaining online video advertising technology used by the world's largest brands and agencies.The price includes about $322 million in cash and $83 million in AOL common stock, subject to certain adjustments. Adap.tv will operate independently... Continue reading at Crains New York

[ Crains New York | 2013-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising revenue #falling short

Jeff Bezos buys Washington Post

Amazon founder Jeff Bezos has bought American newspaper the Washington Post for $250m (£... Continue reading at The Bookseller

[ The Bookseller | 2013-08-06 00:00:00 UTC ]
More news stories like this |

Customers are more likely to buy books if they smell chocolate, says study

A group of Belgian researchers that concluded shoppers are more likely to buy items at a bookstore (especially cookbooks and romance novels) if the scent of chocolate is in the air. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buy books #romance novels

Century buys book on digital dating

Century's Julia Twaites has acquired UK and Commonwealth rights, excluding Canada, to He... Continue reading at The Bookseller

[ The Bookseller | 2013-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #acquired uk

A&B buys Flanders novel

Allison & Busby has secured a first novel about the publishing world from Judith Flanders,... Continue reading at The Bookseller

[ The Bookseller | 2013-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #allison busby #publishing world

Google Play Store to Rent and Sell Textbooks

Google is getting into the textbook business by selling and renting materials from the top five education publishers in the US. The new service will launch August 8. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #education publishers

Google adding textbooks to the Play Store

While most people associate Android with text-messages, Google hopes you will think of it in another "text" aspect too -- textbooks. Today, Google announces that it is bringing textbooks to the Play Store. The company has partnered with all five major textbook publishers -- Cengage, Wiley,... Continue reading at Betanews

[ Betanews | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google announces #play store #normal price

Digital Virgo buys VirginMega

Mobile and interactive media group Digital Virgo has bought VirginMedia, the online sales... Continue reading at The Bookseller

[ The Bookseller | 2013-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online sales

Harry Potter's Diagon Alley: visit on Google Street View

Google has added images of the Diagon Alley set from the 'Harry Potter' movies to its Street View function, allowing users to virtually walk through the magical shopping center. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #diagon alley #allowing users

T&H buys story of The Face

Jamie Camplin at Thames & Hudson has acquired world rights in Legacy: The Story of The Face... Continue reading at The Bookseller

[ The Bookseller | 2013-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #thames hudson

Apple, Google and others ask US government for more transparency with data requests

Just a few days after Google and Twitter pushed for the government to reveal the number of security-related requests, the Obama administration and Congress have just received another salvo backed by even more tech heavyweights -- 63, to be exact. A letter signed by many of the giants covered by... Continue reading at Engadget

[ Engadget | 2013-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american people #international users #full text