Last week, TechCrunch reported that Google was in talks to buy display advertising company Admeld for $400 million. Now, it looks like the deal has been closed. Google announced Monday that it had signed a deal to officially acquire Admeld. Financial terms of the acquisition weren't disclosed, according to The Wall Street Journal, but people familiar with the matter estimated that the $400 million price tag was correct. If the deal passes regulatory scrutiny, it will be Googles sixth-largest purchase to date. We often hear from major website publishers that ad management today is still mind-numbingly complicated and inefficient. Weve been investing in our publisher tools to try and improve this landscape and have made great progress, but we think we can do even better, Googles head of display advertising, Neal Mohan, said in a company blog post Monday. By combining Admelds services, expertise, and technology with Googles offerings, were investing in what we hope will be an improved era of flexible ad management tools for major publishers. Mohan added that after the acquisition, Admeld will continue to support other ad networks, demand side platforms, exchanges and ad servers, to yield the best possible results for publishers. Continue reading at 'AdWeek'
[ AdWeek | 2011-06-14 00:00:00 UTC ]
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John Murray Press imprint Saltyard Books has bought a marmalade cookbook and a guide to the ... Continue reading at The Bookseller
[ The Bookseller | 2013-10-24 00:00:00 UTC ]
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As book publishers continue to expand their offerings to meet the needs of Hispanic consumers, it is important to look at the genres and formats of the books these consumers are likely to purchase. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-18 00:00:00 UTC ]
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For all the improvements Microsoft has made in bolstering the Windows Store's app selection, one insistent question has held back the company's dreams of grandeur: "Yeah, but where's Facebook?" Indeed, the largest social network in the land has been a conspicuous no-show in Microsoft app... Continue reading at PC World
[ PC World | 2013-10-17 00:00:00 UTC ]
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Scholastic has bought world English rights to a three-book fantasy adventure series by UK author... Continue reading at The Bookseller
[ The Bookseller | 2013-10-11 00:00:00 UTC ]
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When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that... Continue reading at Advertising Age
[ Advertising Age | 2013-10-11 00:00:00 UTC ]
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In what is rumored to be a deal worth $500,000, Jennifer Brehl at HarperCollins’s William Morrow imprint bought North American rights to Tina Seskis’s novel, One Step Too Far. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-10 00:00:00 UTC ]
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Tales of ruthlessness in leadership and competition from Bloomberg Businessweek journalist Brad Stone's new book about Amazon. Continue reading at AllThingsD
[ AllThingsD | 2013-10-10 00:00:00 UTC ]
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Redhammer has sold film rights to Michelle Paver's Chronicles of Ancient Darkness six-strong... Continue reading at The Bookseller
[ The Bookseller | 2013-10-08 00:00:00 UTC ]
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The content on Scribd, the San–Francisco based startup that aims to create the digital library of the future, is available on a range of devices, from laptops to smartphones to tablets. But CEO Trip Adler tells Fast Company we won't be reading e–books in our hands in the future––they'll be... Continue reading at Fast Company
[ Fast Company | 2013-10-07 00:00:00 UTC ]
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Rider has signed The Autistic Brain, co-authored by autism activist Temple Grandin. The Autistic... Continue reading at The Bookseller
[ The Bookseller | 2013-10-07 00:00:00 UTC ]
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Canongate editorial director Louisa Joyner and m.d. Jamie Byng have acquired UK and Commonwealth... Continue reading at The Bookseller
[ The Bookseller | 2013-10-04 00:00:00 UTC ]
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Emma Beswetherick, editorial director of Piatkus Fiction, has secured world rights in a “... Continue reading at The Bookseller
[ The Bookseller | 2013-10-04 00:00:00 UTC ]
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Pan Macmillan has bought two novels by writing collaboration "S L Grey", in a "... Continue reading at The Bookseller
[ The Bookseller | 2013-10-03 00:00:00 UTC ]
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Quercus has signed world rights to a YA novel it describes as "The Handmaid's Tale meets... Continue reading at The Bookseller
[ The Bookseller | 2013-10-03 00:00:00 UTC ]
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Faber has acquired a debut novel set in medieval England from Australian author Robyn Cadwallader... Continue reading at The Bookseller
[ The Bookseller | 2013-10-01 00:00:00 UTC ]
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The Dutch bookshop chain Ako could be sold to W H Smith, according to a report in De Telegraaf.... Continue reading at The Bookseller
[ The Bookseller | 2013-09-27 00:00:00 UTC ]
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Canongate has acquired a memoir by classical music star James Rhodes. The publisher signed world... Continue reading at The Bookseller
[ The Bookseller | 2013-09-27 00:00:00 UTC ]
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Google has expanded Play ebook sales to Taiwan, Hong Kong, Singapore, Malaysia, the Philippines, Thailand, Vietnam, and New Zealand. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-26 00:00:00 UTC ]
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Puffin editorial director Ben Horslen has pre-empted world rights to an "exceptionally... Continue reading at The Bookseller
[ The Bookseller | 2013-09-25 00:00:00 UTC ]
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Fascism, class war, ethnic cleansing: for a series of kids’ books about an orphan with magical powers, Harry Potter takes in some surprisingly dark themes. One of which is the power of the media. The later books feature Rita Skeeter, a wi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-09-24 00:00:00 UTC ]
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