Google Officially Buys Admeld

Last week, TechCrunch reported that Google was in talks to buy display advertising company Admeld for $400 million. Now, it looks like the deal has been closed. Google announced Monday that it had signed a deal to officially acquire Admeld. Financial terms of the acquisition weren't disclosed, according to The Wall Street Journal, but people familiar with the matter estimated that the $400 million price tag was correct. If the deal passes regulatory scrutiny, it will be Google’s sixth-largest purchase to date. “We often hear from major website publishers that ad management today is still mind-numbingly complicated and inefficient. We’ve been investing in our publisher tools to try and improve this landscape and have made great progress, but we think we can do even better,” Google’s head of display advertising, Neal Mohan, said in a company blog post Monday. “By combining Admeld’s services, expertise, and technology with Google’s offerings, we’re investing in what we hope will be an improved era of flexible ad management tools for major publishers.” Mohan added that after the acquisition, Admeld “will continue to support other ad networks, demand side platforms, exchanges and ad servers, to yield the best possible results for publishers.” Continue reading at 'AdWeek'

[ AdWeek | 2011-06-14 00:00:00 UTC ]
News tagged with: #googles head #display advertising #neal mohan #ad networks #ad servers

Other Publishing stories related to: 'Google Officially Buys Admeld'


W&N buys new Walter Mosley novel

Weidenfeld & Nicolson has acquired a new novel by US crime writer, Walter Mosley, which will... Continue reading at The Bookseller

[ The Bookseller | 2013-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wn buys #walter mosley #weidenfeld nicolson #crime writer


Advance Publications Buys Digital Marketing Agency, POP

Advance Publications, parent company of Condé Nast, has stepped up its efforts on two fronts with the acquisition of digital marketing agency, POP. Continue reading at Folio Magazine

[ Folio Magazine | 2013-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advance publications


Oahu Publications, Inc. Buys 'The Garden Island' Newspaper

HONOLULU/LIHUE – Oahu Publications, Inc. (OPI) and Kauai Publishing Co. announced today that OPI has purchased The Garden Island newspaper from Lee Enterprises, of Davenport, Iowa. The expected closing date is February 11, 2013. Financial ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #oahu publications #garden island #announced today #lee enterprises


Hilco buys HMV debt

Restructuring company Hilco has bought HMV’s debt, taking effective control of the... Continue reading at The Bookseller

[ The Bookseller | 2013-01-22 00:00:00 UTC ]
More news stories like this |


Orion races to buy McCoy thriller

Orion has bought a thriller written by champion jockey A P McCoy, set in the world of horse... Continue reading at The Bookseller

[ The Bookseller | 2013-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #thriller written


OUP buys Nelson Thornes

OUP has bought education publisher Nelson Thornes from Infinitas Learning for an undisclosed sum... Continue reading at The Bookseller

[ The Bookseller | 2013-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #infinitas learning


What We Buy Now

The first thing I do each Monday morning when I get to work at the White Plains Public Library is review a purchase alert report. By seeing what items have received the largest numbers of holds—or reserves—from my customers, I gain insight into what books and DVDs are trending in my community. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #monday morning


9 Other Things That Harper's Publisher Rick MacArthur Googles

"Try finding Harper's Magazine when you Google "magazines that publish essays" or "magazines that publish short stories" -- it isn't easy." No, Rick, no it's not. Continue reading at The Atlantic

[ The Atlantic | 2013-01-18 00:00:00 UTC ]
More news stories like this |


Advance Buys Digital Ad Agency Pop

Newspaper and magazine publishing company Advance Publications Inc. has acquired Seattle-based digital advertising agency Pop, the companies announced this week. Pop will operate as an independent division of Advance Publications. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #companies announced #advance publications


The Predecessor To Google Books, Facebook Graph Search, And Rewind.me--In The Early 1900s

You want an idea to survive hundreds or thousands of years? Step one: Don’t write it on paper. Alexander Konta believed this deeply. Paper yellows and withers and crumbles; it is the printed form of Alzheimer’s. “Why not make [text] imperishable by photographing the written word after it has... Continue reading at Fast Company

[ Fast Company | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york observer #group called #living history


Canongate buys new Pilkington tie-in

Canongate has bought a new book by TV presenter Karl Pilkington, with the title, The Moaning of... Continue reading at The Bookseller

[ The Bookseller | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #canongate buys


Liverpool UP buys Exeter's history lists

Liverpool University Press is to acquire University of Exeter Press' medieval studies,... Continue reading at The Bookseller

[ The Bookseller | 2013-01-14 00:00:00 UTC ]
More news stories like this |


Pearson buys a small stake in Nook Media, wants a fast track for digital education

Publishers often want to work closely with ebook outlets -- possibly a little too closely -- but it's rare that they involve themselves directly. Pearson is taking that uncommon step by making a 5 percent, $89.5 million investment in Nook Media, the joint venture between Barnes & Noble and... Continue reading at Engadget

[ Engadget | 2012-12-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joint venture #barnes noble #made public #sea change


Nielsen to offer ebook buying research via Kantar Worldpanel

Nielsen is linking up with consumer insight company Kantar Worldpanel in an association that will... Continue reading at The Bookseller

[ The Bookseller | 2012-12-19 00:00:00 UTC ]
More news stories like this |


Google, Belgian Newspapers Settle Copyright Link Dispute

Google Inc. (GOOG) reached a deal with Belgian newspaper publishers, resolving a six-year copyright battle that had blocked the owner of the world’s most-used search engine from publishing links to local newspapers. “We tur ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #search engine #local newspapers


Google Play Now Selling Books and Movies in Russia

A week after Apple opened the Russian iTunes Store, users can now download books and movies from the Russian Google Play Store. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google play #selling books #download books


Did Google Pay Belgian Newspapers a $6M Copyright Fee? Sure Looks Like It.

Europeans have been trying for years to force Google to prop up the continent’s’ struggling news publishers. A new deal in Belgium suggests they have finally succeeded. In a blog post on Wednesday, Google said it has resolved a ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #finally succeeded


Transworld Wakes up with Anna Hope buy

Transworld has acquired a "powerful wartime novel", Wake by Anna Hope, with plans to... Continue reading at The Bookseller

[ The Bookseller | 2012-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #anna hope


B&N launches 'buy a Nook, we'll give a book,' promoting literacy one rhyme at a time

Sure, it's probably not going to convince you to pick up a new device if you weren't already in the market for one, but that's not really the point, right? Barnes & Noble's kicking off the season of giving with its "Buy a Nook, We'll Give a Book" promotion, which finds the company donating a... Continue reading at Engadget

[ Engadget | 2012-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book charity #bn launches #ll give #promoting literacy #barnes noble #christmas day


What’s Behind Kobo, Google and Amazon’s Simultaneous Brazil Launch?

In the rush to market in Brazil, three international ebook sellers staked their claim on the same day. Why? The reasons are clear, but perhaps a bit ephemeral. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-07 00:00:00 UTC ]
More news stories like this |