Google Officially Buys Admeld

Last week, TechCrunch reported that Google was in talks to buy display advertising company Admeld for $400 million. Now, it looks like the deal has been closed. Google announced Monday that it had signed a deal to officially acquire Admeld. Financial terms of the acquisition weren't disclosed, according to The Wall Street Journal, but people familiar with the matter estimated that the $400 million price tag was correct. If the deal passes regulatory scrutiny, it will be Google’s sixth-largest purchase to date. “We often hear from major website publishers that ad management today is still mind-numbingly complicated and inefficient. We’ve been investing in our publisher tools to try and improve this landscape and have made great progress, but we think we can do even better,” Google’s head of display advertising, Neal Mohan, said in a company blog post Monday. “By combining Admeld’s services, expertise, and technology with Google’s offerings, we’re investing in what we hope will be an improved era of flexible ad management tools for major publishers.” Mohan added that after the acquisition, Admeld “will continue to support other ad networks, demand side platforms, exchanges and ad servers, to yield the best possible results for publishers.” Continue reading at 'AdWeek'

[ AdWeek | 2011-06-14 00:00:00 UTC ]
News tagged with: #googles head #display advertising #neal mohan #ad networks #ad servers

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HC's Killer Reads makes 'open submission' buys

Killer Reads, HarperFiction’s new digital-first crime and thriller list, has made its first acquisitions through an open submission process it held last summer. Sarah Hodgson, deputy publishing director and Kate Stephenson, editor, have acquired three new titles from the hundreds of... Continue reading at The Bookseller

[ The Bookseller | 2015-02-03 00:00:00 UTC ]
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Faber buys 'lost' horror from William Gay

Faber and Faber will publish a "lost" horror novel by the late American writer William Gay. Editorial director Angus Cargill bought the UK rights from Clare Conville at Conville & Walsh. Continue reading at The Bookseller

[ The Bookseller | 2015-02-03 00:00:00 UTC ]
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Granta buys Lacey story collection

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[ The Bookseller | 2015-02-03 00:00:00 UTC ]
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The Andersons Make Bid to Buy Books-A-Million

The Anderson family, which controls 58% of the stock of Books-A-Million, is offering $2.75 a share to acquire all the shares of the bookstore chain that it does not already own. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
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Investors buy stake in Business Insider for $25M

A group of investors led by Axel Springer SE, Europe's biggest newspaper publisher, has paid $25 million for a stake in Business Insider Inc. as the German media company seeks to expand its digital... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2015-01-29 00:00:00 UTC ]
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How to upload PDF and EPUB files into Google Play Books

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[ PC World | 2015-01-28 00:00:00 UTC ]
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[ The Bookseller | 2015-01-28 00:00:00 UTC ]
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[ Advertising Age | 2015-01-23 00:00:00 UTC ]
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Why Google-Backed Press Fund Strayed From Its Mission to Help Charlie Hebdo

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[ Advertising Age | 2015-01-21 00:00:00 UTC ]
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