Last week, TechCrunch reported that Google was in talks to buy display advertising company Admeld for $400 million. Now, it looks like the deal has been closed. Google announced Monday that it had signed a deal to officially acquire Admeld. Financial terms of the acquisition weren't disclosed, according to The Wall Street Journal, but people familiar with the matter estimated that the $400 million price tag was correct. If the deal passes regulatory scrutiny, it will be Googles sixth-largest purchase to date. We often hear from major website publishers that ad management today is still mind-numbingly complicated and inefficient. Weve been investing in our publisher tools to try and improve this landscape and have made great progress, but we think we can do even better, Googles head of display advertising, Neal Mohan, said in a company blog post Monday. By combining Admelds services, expertise, and technology with Googles offerings, were investing in what we hope will be an improved era of flexible ad management tools for major publishers. Mohan added that after the acquisition, Admeld will continue to support other ad networks, demand side platforms, exchanges and ad servers, to yield the best possible results for publishers. Continue reading at 'AdWeek'
[ AdWeek | 2011-06-14 00:00:00 UTC ]
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Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a data management platform to help target ads and connect brands with people online more effectively, according to sources familiar with the plans. ... Continue reading at AdWeek
[ AdWeek | 2015-04-23 00:00:00 UTC ]
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Every now and then Google tweaks its search algorithm in a way that uproots the online publishing ecosystem. It happened a few years ago when Google decided links to so-called content farms -- publishers that try to game Google's algorithm with keyword-laden headlines tied to content of... Continue reading at Advertising Age
[ Advertising Age | 2015-04-21 00:00:00 UTC ]
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Film rights for Helen Macdonald’s H is for Hawk (Jonathan Cape) have been acquired by actress Lena Headey, who stars in the hugely successful television series “Game of Thrones”. The deal was brokered by Emily Hayward-Whitlock at Knight Hall Agency Ltd on behalf of Jessica Woollard at The... Continue reading at The Bookseller
[ The Bookseller | 2015-04-14 00:00:00 UTC ]
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Penny Thomas, publisher at Wales-based Firefly Press, has acquired world English rights to Purge, a YA novel by author Kat Ellis. The novel, described as a powerful and romantic excursion into futuristic fantasy, is about a 17-year-old called Mason who is kicked out of his community. Forced to... Continue reading at The Bookseller
[ The Bookseller | 2015-04-14 00:00:00 UTC ]
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VIDA's annual survey of literary publications found that book reviewing and literary coverage is still dominated by men. The post Women Buy Books, Men Review Them appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-13 00:00:00 UTC ]
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Today Turkey blocked access to a number of websites including YouTube and Twitter. The ban came after the sites published images of a prosecutor being taken hostage at a court in Istanbul earlier in the week. Google has vowed to getting things back up and running, but it's not the same story for... Continue reading at Betanews
[ Betanews | 2015-04-06 00:00:00 UTC ]
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Walker Books UK has snapped up a new picture book series written “in complete collaboration” by writer Philip Ardagh and illustrator Elissa Elwick. Deirdre McDermott, picture book publisher at Walker, acquired the world rights to four books in The Little Adventurers series. Continue reading at The Bookseller
[ The Bookseller | 2015-04-02 00:00:00 UTC ]
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App-install ads continue to be a lucrative business for Facebook and Twitter, and now Google wants a bigger piece of the market. Today Google is rolling out two new tools aimed at making it easier for marketers to plug mobile apps. The first change is that advertisers can extend AdMob... Continue reading at AdWeek
[ AdWeek | 2015-03-31 00:00:00 UTC ]
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Bonnier Corporation, publisher of dozens of special-interest publications including Saveur and Popular Science, is in talks to buy Men's Fitness magazine from American Media Inc., according to two people with knowledge of the conversations.One person said the expected sale price is "just shy of... Continue reading at Advertising Age
[ Advertising Age | 2015-03-30 00:00:00 UTC ]
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Book printers Clays is purchasing multiple HP Inkjet Web Presses in preparation for the next stage in its digital production print strategy for the UK book market. Clays will begin installation of its first HP Inkjet Web Press in April. Continue reading at The Bookseller
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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For its next algorithm change, Google is setting its sites on mobile. As the site's share of mobile searches approaches 50 percent, Google wants to crack down on sites with designs that are hostile to mobile screens. Google's fear is that if it links out to sites that don't work on mobile... Continue reading at Digiday
[ Digiday | 2015-03-25 00:00:00 UTC ]
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Japanese e-commerce company Rakuten is to buy OverDrive, which provides an ebook library lending platform, for $410m (£275m) in cash. The move will help Rakuten to expand into "new market segments". OverDrive is a distribution platform which supplies ebooks, audiobooks, music and streaming... Continue reading at The Bookseller
[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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The loss of Image Books, Pope Francis's popularity with both liberals and conservatives, and the lack of high-profile female speakers were top subjects at L.A. Congress, the nation’s largest annual gathering of Roman Catholics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-20 00:00:00 UTC ]
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Companies like Amazon and Google which move their profits overseas will be charged a “diverted profits tax” the Chancellor confirmed this afternoon (18th March). Continue reading at The Bookseller
[ The Bookseller | 2015-03-19 00:00:00 UTC ]
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Japan’s Rakuten, Inc. has agreed to acquire the U.S. digital distributor OverDrive for $410 million in cash. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-19 00:00:00 UTC ]
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Japan's Rakuten, parent company of ebookseller Kobo, has purchased US ebook distributor OverDrive, likely blocking Kindle's further expansion into libraries. The post Rakuten Buys E-book Distributor OverDrive for $410 Million appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-19 00:00:00 UTC ]
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Viking has acquired an “incredible debut work of fiction” by an Australian writer. Publisher Mary Mount bought world rights, excluding Australia New Zealand, to Abigail Ulman’s Hot Little Hands from Peter Straus at Rogers, Coleridge and White. Mount said: “Abigail Ulman’s work is tender,... Continue reading at The Bookseller
[ The Bookseller | 2015-03-19 00:00:00 UTC ]
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Scribe has acquired a guide to war in classical tragedy, a book of cocktails and snacks inspired by Shakespeare, and an epic novel set in Georgia. Scribe bought UK and Commonwealth rights for Bryan Doerries’ The Theatre of War direct from the Zoe Pagnamenta Agency. Continue reading at The Bookseller
[ The Bookseller | 2015-03-18 00:00:00 UTC ]
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n">Reuters) - Buyout firm Apollo Global Management LLC is in advanced talks to acquire most of the assets of Digital First Media, publisher of the Denver Post and San Jose Mercury News, for around $400 million, according to people familiar ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-17 00:00:00 UTC ]
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