If Google's research is correct, more than half of all smartphone users give up trying to load mobile websites if it takes longer than three seconds. Because of that, Google is moving forward with several beta offerings to help publishers and advertisers make their mobile formats more efficient. Today, the search and video giant introduced native video ads for publishers, an offering through its DoubleClick platform that the company says could speed up video on publishers' mobile websites while also driving more revenue. "It is in everyone's interest to work together to deliver a faster mobile experience," Jonathan Bellack, Google's director of product management for publisher platforms, told Adweek. "We feel the data is very clear that mobile users expect speed and that they will not wait around if things are slow. And therefore, if the industry together cannot deliver speed, nobody will succeed." Google says its video ads business is growing quickly, with monthly video ad impressions served across platforms doubling since January. When the company reported it's third-quarter earnings last month, Ruth Porat, chief financial officer for Google parent company Alphabet, said mobile search and video continue to power the company's advertising business. Native ad impressions served through DoubleClick also have doubled overall since May for a group of publishers that includes The New York Times, Vogue, Slate and eBay. (For The New York Times, for example, native ads... Continue reading at 'AdWeek'
[ AdWeek | 2016-11-15 00:00:00 UTC ]
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Gannett Co. (GCI) plans to split into two publicly traded companies by spinning off its publishing business, including USA Today, and also said it has agreed to buy full ownership of Cars.com. Gannett will separate the publishing business through a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-08-05 00:00:00 UTC ]
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FastPencil partnered with Evernote to offer the ability to self-publish Evernote notes as print and ebooks, as well as offer distribution and sales. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-05 00:00:00 UTC ]
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'Behind the Book from Simon & Schuster,' a new series of videos featuring S&S editors and publishers, is now live. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-05 00:00:00 UTC ]
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Media giant to create two companies, one of which will focus on broadcasting and digital content and the other on publishingGannett, the publisher of USA Today, is to take full ownership of the auto website Cars.com and spin off its publishing assets into a publicly traded company as it focuses... Continue reading at The Guardian
[ The Guardian | 2014-08-05 00:00:00 UTC ]
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Xiaoying Chu at Charlesworth (Beijing) Information Services details the booming Chinese digital publishing market and the strides being make by online booksellers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-04 00:00:00 UTC ]
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UK Literary Scout Lucy Abrahams discusses the the post-crisis Greek publishing industry and issues surrounding book prices and a fixed price law. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-04 00:00:00 UTC ]
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Advertising technologies such as real-time bidding and automated auctions are driving digital revenue downward at Meredith Corp.'s National Media Group, which includes the company's magazines like Better Homes & Gardens as well as websites such as AllRecipes.com.Digital ad revenue fell 4% at... Continue reading at Advertising Age
[ Advertising Age | 2014-08-01 00:00:00 UTC ]
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One area of publishing where brand loyalty reigns is in religious books, and Roman Catholic books in particular, largely resulting from market fragmentation. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-01 00:00:00 UTC ]
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Looking to get that novel you've been plugging away at in your "spare time" published with ease? Well, Evernote now offers an option for doing just that, thanks to a partnership with FastPencil. The note-taking and productivity repository allows you... Continue reading at Engadget
[ Engadget | 2014-07-30 00:00:00 UTC ]
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London-based events producer and academic publisher Informa plc has agreed to acquire Virgo Publishing, pending regulatory approval. Terms weren't disclosed. Continue reading at Folio Magazine
[ Folio Magazine | 2014-07-30 00:00:00 UTC ]
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It's do or die time for Chicago Tribune and its sibling newspapers.On Aug. 4, Tribune Publishing Co. will be on its own, after parent Tribune Media Co. hives off its print properties. While Tribune Media will remain privately held, the new publishing company will start trading the next day on... Continue reading at Advertising Age
[ Advertising Age | 2014-07-30 00:00:00 UTC ]
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Newspaper took photo of the late Ryan Dunn from Facebook page of NZ-born Israeli killed in GazaA newspaper has apologised after mistakenly publishing a photograph of the late Jackass star Ryan Dunn to accompany a story about an Israeli soldier killed in Gaza.The error, on the front page of the... Continue reading at The Guardian
[ The Guardian | 2014-07-29 00:00:00 UTC ]
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Sir Quentin Blake has written and illustrated a children’s book for 5-7 year olds, The Five... Continue reading at The Bookseller
[ The Bookseller | 2014-07-29 00:00:00 UTC ]
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Josh Bernoff, coauthor of the pivotal book on social media, Groundswell, describes himself on Twitter as a "Forrester analyst, idea developer and troublemaker." His latest book on The Mobile Mind Shift certainly lives up to those descriptions.In it, Bernoff discusses the difficulties companies... Continue reading at Advertising Age
[ Advertising Age | 2014-07-29 00:00:00 UTC ]
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Buoyed by marketers' growing interest in Hispanic millennials as consumers and trendsetters, the Hispanic media market continues to outpace overall growth in the U.S. ad industry. Ad Age's eleventh-annual Hispanic Fact Pack, distributed with the July 28 issue of the magazine, includes... Continue reading at Advertising Age
[ Advertising Age | 2014-07-29 00:00:00 UTC ]
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Roads Publishing, a division of the Dublin-based luxury brand, Roads, is bringing its list of illustrated books to the U.S. and Canada for the first time this fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-28 00:00:00 UTC ]
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Self-published author Richard Veitch has been signed by Joanna Swainson at Hardman and Swainson... Continue reading at The Bookseller
[ The Bookseller | 2014-07-28 00:00:00 UTC ]
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Laurie Kellogg has self-published nine romance novels since February 2012 and says she's making more money and having more fun than ever before in her life. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-27 00:00:00 UTC ]
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While publisher Roger Jänecke of Visible Ink says that the “first thing is sales and the second thing is sales” when considering distributors, it’s clear from speaking with him and other independent presses that the connection between a publisher and its distributor isn’t just a business... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-25 00:00:00 UTC ]
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When Amazon purchased Comixology, it was a herald of change: iOS users lost the ability to purchase comics in-app, Android users were gifted with a new purchasing system and, now,the digital book seller is going DRM-free. Sort of. Comixology CEO... Continue reading at Engadget
[ Engadget | 2014-07-25 00:00:00 UTC ]
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#select publishers
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