Facebook continues its campaign to invade Google's ad-tech turf.Facebook is building an ad exchange that would automate the sale of other publishers' ads, according to people familiar with the matter. LiveRail, the online video ad-tech firm that Facebook bought last summer, will be the one operating the exchange, which will handle video and display ads.The exchange will let publishers sell their ads through real-time auctions facilitated by LiveRail. Advertisers will be able to bid on the publishers' inventory through automated ad-buying tools called demand-side platforms (DSPs) that would place their bids on the exchange. It's unclear when the ad exchange will go live. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-06 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 21/09/2011 - 12:05 Amazon has made books for the Kindle available across 11,000 local libraries in the United States. Customers can search for books on their local library's website and choose a book to borrow. Once selected, customers can choose... Continue reading at The Bookseller
[ The Bookseller | 2011-09-21 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 16/09/2011 - 08:25 The judge in the Google Settlement case has extended the deadline for talks between the internet giant and the publishers and authors involved. The deal, which involves a revised book-scanning agreement for out of print... Continue reading at The Bookseller
[ The Bookseller | 2011-09-16 00:00:00 UTC ]
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Today on the official Google blog, VP of display advertising Neal Mohan announced the launch of two new tools aimed at helping publishers manage ads and maximize revenue. Before now, its been difficult for publishers to manage all their video and mobile ad space from a single ad serverthe... Continue reading at AdWeek
[ AdWeek | 2011-09-16 00:00:00 UTC ]
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After nearly three years stumping together to get the Google Book Settlement approved, the parties in the scuttled deal are headed for litigation. At a September 15 status conference, Judge Denny Chin adopted a proposed pretrial schedule that, if followed, could have the case fully briefed and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Thu, 15/09/2011 - 09:00 French publishers Albin Michel, Flammarion and Gallimard have confirmed they have dropped charges against Google for digitising copyrighted books from their catalogues without prior permission. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-15 00:00:00 UTC ]
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Google and representatives for authors and publishers told a U.S. District Court judge Thursday that they would like to continue discussions on a revised... Continue reading at PC World
[ PC World | 2011-09-15 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 14/09/2011 - 09:54 Google is close to launching an Australian version of its ebookstore, the first time the digital company has expanded the service outside the United States. The move raises speculation that a UK launch could be imminent.... Continue reading at The Bookseller
[ The Bookseller | 2011-09-14 00:00:00 UTC ]
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The Authors Guild has sued five universities and a library partnership organization alleging copyright infringement over their use of certain digitized copies of... Continue reading at PC World
[ PC World | 2011-09-13 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 13/09/2011 - 16:07 W H Smith said it is delighted to have a new branch in Westfield Stratford City as the £1.45bn complex opened its doors for the first time to customers today (13th September). The branch is based on the lower ground floor of... Continue reading at The Bookseller
[ The Bookseller | 2011-09-13 00:00:00 UTC ]
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Written By: Charlotte Williams and Lisa Campbell Publication Date: Mon, 12/09/2011 - 09:15 Comic actor James Corden, star chef Jamie Oliver and actress Joanna Lumley are among the most hotly tipped authors for Christmas 2011, with retailers looking to capitalise on one of the strongest... Continue reading at The Bookseller
[ The Bookseller | 2011-09-12 00:00:00 UTC ]
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Data from media measurement firm Kantar Media is showing overall growth in ad spending for the first half compared to the same period 2010. Total ad expenditures rose 3.2 percent totaling $71.5 billion. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
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Three French publishers have dropped lawsuits against Google alleging that the company infringed their copyright. Continue reading at PC World
[ PC World | 2011-09-09 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Thu, 08/09/2011 - 09:00 French publishers Albin Michel, Flammarion and Gallimard appear to be dropping charges against Google for digitising copyrighted books without prior permission, at least for the moment, the trade weekly Livres Hebdo has... Continue reading at The Bookseller
[ The Bookseller | 2011-09-08 00:00:00 UTC ]
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Like most industries, publishing cycles are increasingly becoming more and more automated. Even editorial actions are becoming computerized, with companies like Kapost creating products that electronically orchestrate pitches, assignments, calendars and revisions in addition to managing author... Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 01/09/2011 - 15:08 Amazon.com is offering a new feature enabling readers to ask authors questions directly via their Kindle devices. @author is currently on limited beta release, with a handful of participating authors including thriller writer... Continue reading at The Bookseller
[ The Bookseller | 2011-09-01 00:00:00 UTC ]
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Written By: Anna Richardson Taylor Publication Date: Thu, 01/09/2011 - 08:53 Pearson has embraced an open-source approach to digital content, making its proprietary content available to third-party digital developers. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-01 00:00:00 UTC ]
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Embattled media companies Yahoo and Gannett are getting even cozier. Facing revenue declines, the Internet giant and the countrys biggest newspaper publisher are hoping they can boost their bottom lines with an expanded local advertising partnership. The companies initially launched a tie-in... Continue reading at AdWeek
[ AdWeek | 2011-08-31 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Wed, 31/08/2011 - 15:01 French authors have given a cautious welcome to last weeks agreement for Google to scan out-of-print or unavailable copyrighted books published by the La Martinière group. Although applauding the US giants wish to respect... Continue reading at The Bookseller
[ The Bookseller | 2011-08-31 00:00:00 UTC ]
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La Martinière will split revenue with the U.S. Internet company from digital sales of out-of-print, copyright-protected works. Continue reading at The New York Times
[ The New York Times | 2011-08-26 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Fri, 26/08/2011 - 09:50 French publisher La Martinière has dropped its legal action against Google and signed an agreement with it to scan specified out-of-print French language titles. The publisher was locked in a five-year long legal battle... Continue reading at The Bookseller
[ The Bookseller | 2011-08-26 00:00:00 UTC ]
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