‘Ghettoizing the Translations’: Chad Post on Marketing Books in Translation

What's done to help sell standard books, but not to help sell books in translation? In a telling interview, Chad Post talks about differences in marketing. The post ‘Ghettoizing the Translations’: Chad Post on Marketing Books in Translation appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2017-02-02 00:00:00 UTC ]
News tagged with: #translation appeared #marketing books #chad post #sell books

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B&N launches 'buy a Nook, we'll give a book,' promoting literacy one rhyme at a time

Sure, it's probably not going to convince you to pick up a new device if you weren't already in the market for one, but that's not really the point, right? Barnes & Noble's kicking off the season of giving with its "Buy a Nook, We'll Give a Book" promotion, which finds the company donating a... Continue reading at Engadget

[ Engadget | 2012-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christmas day #barnes noble #promoting literacy #ll give #bn launches #book charity

New book prize finds sponsorship

The organisers of new book award the Literature Prize announce it has found a sponsor and will hand out its first accolade in 2014. Continue reading at BBC News

[ BBC News | 2012-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book award

Choc Lit gives away books on National Express

Independent publisher Choc Lit has teamed up with National Express to market its titles over the... Continue reading at The Bookseller

[ The Bookseller | 2012-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #choc lit

Archie Does Art Book Collection In-House

After years of licensing the publication of its hardcover art book collections, Archie Comics is moving some hardcover production in-house and has just released its first title, The Art of Betty and Veronica. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #archie comics

'Girls' creator Lena Dunham's book proposal leaks online

Lena Dunham's 66-page book proposal earned her $3.5 million in her deal with Random House. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house #lena dunham

Should Book Editors Be Involved in Social Media Engagement?

The cry has gone out that publishers need to engage more with readers. Who is the right person for the job? Editors? Marketers? Or should it be the authors? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book editors

Pizza Hut and W H Smith bite into book club

Restaurant chain Pizza Hut is partnering with W H Smith and marketing communications agency... Continue reading at The Bookseller

[ The Bookseller | 2012-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book club

Cuban Publishers Eager to Embrace Ebooks, Open US Market

Ebooks will bring Cuba's isolated publishing industry and authors to a wider audience across the Spanish-speaking world, but also the US, under the radar of the trade embargo. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade embargo #spanish-speaking world #wider audience

Oprah Winfrey selects 'The Twelve Tribes of Hattie' as the next title for her book club (+ video)

'The Twelve Tribes of Hattie,' a first novel for author Ayana Mathis, has become the latest book chosen for Oprah Winfrey's Book Club 2.0. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #oprah winfrey

EL James wins National Book Award

Erotic novelist EL James beats Kate Mosse and JoJo Moyes to win the National Book Awards popular fiction book of the year. Continue reading at BBC News

[ BBC News | 2012-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jojo moyes

James, Balding, Rankin win at National Book Awards

E L James has won the Specsavers Popular Fiction Book of the Year with her erotica smash-hit... Continue reading at The Bookseller

[ The Bookseller | 2012-12-05 00:00:00 UTC ]
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Booksellers wait on Supreme Court decision: Could selling a used book become illegal?

A ruling on John Wiley & Sons Inc. v. Kirtsaeng – a case expected to come before the Supreme Court early next year – could make it illegal for non-profits and businesses to resell copyrighted works produced abroad. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-12-05 00:00:00 UTC ]
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Ether for Authors: Booking the Future

Porter Anderson reports from the FutureBook conference in London, where agents are making serious moves. Also: Irelands ebooks, YA inspiration and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #futurebook conference

Printed book sales rise £8m week on week

Printed book sales soared by £8m in the UK last week, as shoppers flocked to the high... Continue reading at The Bookseller

[ The Bookseller | 2012-12-04 00:00:00 UTC ]
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In New Book, Google's Schmidt and Cohen Tackle Digital Challenges

Eric Schmidt, executive chairman of Google, and Jared Cohen, director of Google Ideas, will address the promises and pitfalls of a digitally connected world in a book titled “The New Digital Age: Reshaping the Future of People, Nations and Business,” due out on April 23 from Knopf. Continue reading at AllThingsD

[ AllThingsD | 2012-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age #jared cohen #executive chairman #book titled #eric schmidt

This Vintage-Looking Vending Machine Dispenses Rare Books For Just $2

Installed at the Monkey’s Paw bookstore in Toronto, the Biblio-Mat offers book lovers a little randomness for their next read. A Toronto bookstore has come up with a creative way to add value to old, discount books that otherwise may clutter its storage: an antique-seeming “book dispenser”... Continue reading at Fast Company

[ Fast Company | 2012-12-04 00:00:00 UTC ]
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Hutchinson acquires book on female body

Hutchinson has acquired a non-fiction title about the female body, winning an auction with a... Continue reading at The Bookseller

[ The Bookseller | 2012-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #non-fiction title #female body

E-books and apps to 'unwrap'

The Kindle was not guaranteed to catch on when Amazon introduced its e-reader five years ago, but ebooks are now a routine alternative to hardcovers and paperbacks. The Kindle was not guaranteed to catch on when Amazon introduced its e-reader five years ago, but ebooks are now a routine... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-12-02 00:00:00 UTC ]
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HarperCollins Canada Tests Geo-Targeted Marketing

HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small towns #reach consumers #started testing #harpercollins canada