‘Ghettoizing the Translations’: Chad Post on Marketing Books in Translation

What's done to help sell standard books, but not to help sell books in translation? In a telling interview, Chad Post talks about differences in marketing. The post ‘Ghettoizing the Translations’: Chad Post on Marketing Books in Translation appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2017-02-02 00:00:00 UTC ]
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Short Books hits top spot with Fast Diet

Independent publisher Short Books has scored its first ever Official UK Top 50 number one. The... Continue reading at The Bookseller

[ The Bookseller | 2013-01-29 00:00:00 UTC ]
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The Publisher’s Anxiety at the Electronic Book

Despite the advances in digital books and storytelling technology, Penguin executive Jeff Gomez says that publishers have so far focused on the wrong things. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital books #electronic book

Bologna Children’s Book Fair Honors “Best Publishers” with New Prizes

To mark its 50th anniversary the Bologna Children’s Book Fair, will award six new prizes for publishers at the "forefront of innovation" and "creative editorial choices." Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-28 00:00:00 UTC ]
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In Brazil, Ebooks Predicted to Reach 2.63% Market Share

Extrapolating from recent sales figures from ebook distributor DLD, we estimate ebook sales to reach some 3.57 million units—or 2.6% of the overall market—by the end of 2013. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-26 00:00:00 UTC ]
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Advance Publications Buys Digital Marketing Agency, POP

Advance Publications, parent company of Condé Nast, has stepped up its efforts on two fronts with the acquisition of digital marketing agency, POP. Continue reading at Folio Magazine

[ Folio Magazine | 2013-01-25 00:00:00 UTC ]
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Lance Armstrong faces lawsuit over book

Lance Armstrong's memoir, "It's Not About The Bike" is the focus of a class-action lawsuit filed this week in California on behalf of unhappy readers.For years, Lance Armstrong denied he had used performance-enhancing drugs to win seven Tours de France. There had been accusations; he'd even been... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-01-24 00:00:00 UTC ]
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Book sales down 6% at WHS

Book sales at WH Smith have dropped 6% like-for-like across the high street and travel divisions... Continue reading at The Bookseller

[ The Bookseller | 2013-01-23 00:00:00 UTC ]
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Book sales slump as temperatures tumble

Sales of printed books plummeted with the mercury last week, with data from book sales monitors... Continue reading at The Bookseller

[ The Bookseller | 2013-01-22 00:00:00 UTC ]
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Is Online Book Discovery Broken? Here’s How to Fix It

Laura Hazard Owen sums up the problem with book discovery like this: “It doesn’t really work." She offers several solutions gleaned from Digital Book World 2013. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-19 00:00:00 UTC ]
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France's Filippetti: 'no scrapping of book discounts'

French culture minister Aurélie Filippetti has dismissed the idea of abolishing the 5%... Continue reading at The Bookseller

[ The Bookseller | 2013-01-18 00:00:00 UTC ]
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Touching the Bases at Digital Book World

From corporate consolidation to book discoverability, to how books are produced and bought, to the proliferation of new devices to read them on, this year’s Digital Book World was a whirlwind tour of the industry’s changing landscape. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-01-18 00:00:00 UTC ]
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3 Key Ideas from Digital Book World 2013

Looking back on this week's Digital Book World conference, we distill the event into three key ideas: price innovation, discoverability and authenticity. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-18 00:00:00 UTC ]
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'E' market nears £300m

E-book sales at the top trade publishers doubled in 2012, meaning that the UK ebook market grew... Continue reading at The Bookseller

[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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Publishing CEOs on Direct-to-Consumer Sales and Marketing

Three CEOs at this year's Digital Book World conference spoke about how they are reaching out directly to consumers and what they can do better. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
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The Predecessor To Google Books, Facebook Graph Search, And Rewind.me--In The Early 1900s

You want an idea to survive hundreds or thousands of years? Step one: Don’t write it on paper. Alexander Konta believed this deeply. Paper yellows and withers and crumbles; it is the printed form of Alzheimer’s. “Why not make [text] imperishable by photographing the written word after it has... Continue reading at Fast Company

[ Fast Company | 2013-01-17 00:00:00 UTC ]
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Frankfurt Book Fair names Costa as Brazil partner

The Frankfurt Book Fair has named Richard Costa as an associate partner for Brazil and South... Continue reading at The Bookseller

[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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Children still prefer reading physical books, finds Scholastic

The number of children who have read an ebook has almost doubled since 2010 but children still... Continue reading at The Bookseller

[ The Bookseller | 2013-01-16 00:00:00 UTC ]
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An unexpected discovery yields a charming children's book

How two gallery owners found 'Rhoda's Ocean' – an unpublished children's book hiding under a pile of laundry. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-01-16 00:00:00 UTC ]
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