What's done to help sell standard books, but not to help sell books in translation? In a telling interview, Chad Post talks about differences in marketing. The post ‘Ghettoizing the Translations’: Chad Post on Marketing Books in Translation appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2017-02-02 00:00:00 UTC ]
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The Office for National Statistics (ONS) has added ebooks to the basket of goods and services... Continue reading at The Bookseller
[ The Bookseller | 2013-03-12 00:00:00 UTC ]
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E-books have been added to the basket of goods used to calculate the UK's rate of inflation, but Freeview set-top boxes are out. Continue reading at BBC News
[ BBC News | 2013-03-12 00:00:00 UTC ]
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Sales of new books in South Korea fell by 20% in 2012, according to a report from Statistics Korea, a situation that has Han Ki-ho, head of the Korean Publishing Market Research Institute, very concerned. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-12 00:00:00 UTC ]
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The Association of American Publishers and the Authors Guild, are fighting Amazon's bid to own new global domain names including .book, .author, and .read. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-12 00:00:00 UTC ]
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Three boys who were camping in Queensland, Australia, escaped from quicksand using information gained in a book. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-03-09 00:00:00 UTC ]
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Sproutkin, a new web startup, is launching a children's book subscription service based on the Netflix model. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-03-09 00:00:00 UTC ]
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Yann Martel and Alice Munro are working with Canopy, an environmental charity, to highlight forest-saving Second Harvest paper made from straw rather than trees. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
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It goes without saying that many book trailers and promotions are creative, but none have become truly viral. Where is the book world's viral video hit? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
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UIT Cambridge has bought Devon-based publisher Green Books for an undisclosed sum. Green Books... Continue reading at The Bookseller
[ The Bookseller | 2013-03-08 00:00:00 UTC ]
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Schoolchildren from across the country have chosen Tom Gates: Genius Ideas, Mostly by Liz Pichon... Continue reading at The Bookseller
[ The Bookseller | 2013-03-08 00:00:00 UTC ]
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Teenagers are selecting "easier reads" in their book choices, rather than more challenging classics, according to a survey published for World Book Day. Continue reading at BBC News
[ BBC News | 2013-03-07 00:00:00 UTC ]
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Two books about the events of Bloody Sunday have been made joint winners of the Christopher Ewart... Continue reading at The Bookseller
[ The Bookseller | 2013-03-04 00:00:00 UTC ]
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The Book Marketing Society's best marketing campaign awards for autumn 2012 have seen wins... Continue reading at The Bookseller
[ The Bookseller | 2013-03-04 00:00:00 UTC ]
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Following the scandal over Jonah Lehrer's book "Imagine" last year, Houghton Mifflin has pulled his earlier bestseller "How We Decided" from stores, citing “significant problems" with the book. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-03 00:00:00 UTC ]
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The National Book Critics Circle honored works such as 'Far From the Tree' by Andrew Solomon and 'The Passage of Power: The Years of Lyndon Johnson' by Robert Caro during their 2012 awards ceremony. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-03-01 00:00:00 UTC ]
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A secret operation saved hundreds of thousands of Muslim manuscripts in Tumbuktu's ancient libraries from destruction by militants. Now they are being translated and published. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-01 00:00:00 UTC ]
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Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
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Google Play Books has been on a slow world tour that hasn't given Asia much love. Google is addressing that regional deficit in grand fashion today by launching its digital bookshop in India. The collection includes the expected blend of local and international titles, although the Books... Continue reading at Engadget
[ Engadget | 2013-02-28 00:00:00 UTC ]
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By focusing on movie tie-ins and visual curation, UK app developers of The Nudge List hope to attract book buyers not accustomed to using traditional book sites. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-27 00:00:00 UTC ]
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MacLachlan, author of 'Sarah, Plain and Tall,' said she was inspired to write a picture book after talking with her friend, an illustrator who lives in Newtown. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-02-27 00:00:00 UTC ]
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