‘Ghettoizing the Translations’: Chad Post on Marketing Books in Translation

What's done to help sell standard books, but not to help sell books in translation? In a telling interview, Chad Post talks about differences in marketing. The post ‘Ghettoizing the Translations’: Chad Post on Marketing Books in Translation appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2017-02-02 00:00:00 UTC ]
News tagged with: #translation appeared #marketing books #chad post #sell books

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Donaldson: media ignores children's books

Children's Laureate Julia Donaldson has criticised the media for a lack of review and feature... Continue reading at The Bookseller

[ The Bookseller | 2013-06-03 00:00:00 UTC ]
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A Beautiful Kids’ Book That Combines Interactivity With Good Old-Fashioned Text

The Jörgits, an indie fantasy novel for kids nine and up, uses interactivity as a supplement to the story, not a stand-in for it. If there’s one reading experience that truly has been transformed by the interactive wonders of the tablet, it’s got to be the children’s book. Apps like The... Continue reading at Fast Company

[ Fast Company | 2013-06-03 00:00:00 UTC ]
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O'Donnell wins Commonwealth Book Prize

The Commonwealth Book Prize has been won by UK debut author Lisa O'Donnell, while the... Continue reading at The Bookseller

[ The Bookseller | 2013-06-01 00:00:00 UTC ]
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Seeing Through Digital Eyes At The Biggest Book Expo In The Country

Book Expo America, BEA, used to be the place to go to get your hands dirty with printer's ink--all the books were hot off the presses. Now the annual industry gathering at New York City's Javitz Center has been increasingly invaded by geeks. I'm one of these geeks, despite the fact that I've... Continue reading at Fast Company

[ Fast Company | 2013-05-31 00:00:00 UTC ]
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BEA panel asks: Do book critics need an ethics code?

The National Book Critics Circle recently surveyed reviewers about whether ethics guidelines are necessary for the industry. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-05-31 00:00:00 UTC ]
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Interactive book to 'open' kids' minds

An interactive children's book to help kids think outside the box is the May showcase winner of data competition Mix & Mash. Continue reading at Stuff

[ Stuff | 2013-05-31 00:00:00 UTC ]
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Smith wins first Pushkin House Russian Book Prize

Former People by Douglas Smith, published by Macmillan, has won the inaugural £5,000... Continue reading at The Bookseller

[ The Bookseller | 2013-05-30 00:00:00 UTC ]
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Why You Should Try Hacking Books

A few years ago, publishers were looking at what was happening to the music industry and saw digital in an apocalyptic light--now they’re racing to join the digital content fray. “There are still challenges and the margins are still smaller on the digital side, but publishers are figuring out... Continue reading at Fast Company

[ Fast Company | 2013-05-30 00:00:00 UTC ]
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How to Launch a Successful Multiplatform Marketing Campaign in Nine Easy Steps

Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
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Distribution: Bird Street Books Signs with Ingram

Bird Street Books has agreed with Ingram to manage the sales and distribution of their print, ebook, and audiobook titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-05-29 00:00:00 UTC ]
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Competition: Kids review picture books

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[ Stuff | 2013-05-29 00:00:00 UTC ]
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Bridget Jones book title revealed

The new title for the third instalment in the Bridget Jones Diary book series has been revealed. Continue reading at BBC News

[ BBC News | 2013-05-28 00:00:00 UTC ]
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'Glee' star Lea Michele will author a combination memoir/ how-to book

Lea Michele has appeared in several Broadway productions and stars on the Fox musical series 'Glee.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-05-24 00:00:00 UTC ]
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Life without Amazon? Barefoot Books is the David that cut ties to Goliath

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[ The Christian Science Monitor | 2013-05-24 00:00:00 UTC ]
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Record price for Harry Potter book

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[ BBC News | 2013-05-22 00:00:00 UTC ]
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Penguin to Settle in E-Book Dispute

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[ AllThingsD | 2013-05-22 00:00:00 UTC ]
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Trade Books a Winner in 2012

Total book industry sales fell to $27.12 billion in 2012, down by just under 1% from the prior year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-05-20 00:00:00 UTC ]
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Unloved books turned into artwork

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[ BBC News | 2013-05-20 00:00:00 UTC ]
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