‘Ghettoizing the Translations’: Chad Post on Marketing Books in Translation

What's done to help sell standard books, but not to help sell books in translation? In a telling interview, Chad Post talks about differences in marketing. The post ‘Ghettoizing the Translations’: Chad Post on Marketing Books in Translation appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2017-02-02 00:00:00 UTC ]
News tagged with: #translation appeared #marketing books #chad post #sell books

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Former 'NYRB' Editor Launches 'Book Post'

Ann Kjellberg, a longtime former contributing editor at the 'New York Review of Books,' has launched 'Book Post,' a subscription-based book review. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-29 00:00:00 UTC ]
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Beijing Book Fair 2018: Market Observations from Exhibitors

As younger Chinese editors, many fluent in English, move up the publishing ranks, they are more willing to try new formats, while also able to speed up publication of translations in China. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-24 00:00:00 UTC ]
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China’s Book Market in the First Half of 2018: Slower Growth, Rising Prices

As book prices rise and children's books show new energy, the number of new titles on China's bestseller lists has decreased, with older hits lingering on sales charts. The post China’s Book Market in the First Half of 2018: Slower Growth, Rising Prices appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post china #book market #books show #bestseller lists #sales charts

Italy’s Stefano Mauri in Madrid: Three Points of Digital Impact on the Book Market

Italian book publishing icon Stefano Mauri speaks at the Readmagine conference about how the digital dynamic has affected Italy's book marketplace. The post Italy’s Stefano Mauri in Madrid: Three Points of Digital Impact on the Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-13 00:00:00 UTC ]
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At the National Book Foundation’s Translation Panel: ‘The Most Diverse Reading Experience’

Given a chance to speak to an audience of consumers, translation specialists brought together by the National Book Foundation, spoke about cultural distinctions, the challenges to finding readership, and bookselling tactics for the uninitiated. The post At the National Book Foundation’s... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-12 00:00:00 UTC ]
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Lionel Shriver is wrong. Penguin’s push for diversity will translate into better books

Penguin Random House’s vow to make its output ‘reflect British society’ has been met with predictable howls of outrageLionel Shriver has directed another broadside at the publishing world, this time taking aim in The Spectator at a Penguin Random House directive that by 2025 its hiring and... Continue reading at The Guardian

[ The Guardian | 2018-06-12 00:00:00 UTC ]
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In the Book Market, Politics Come to the Fore

Two political books have been big winners this year thanks to a certain someone in the White House. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #political books #big winners #white house

Triangle Interactive Looks to Grow Kids’ Read-Along E-book Market

Targeting a niche in the thriving audiobook market, Triangle Interactive has released an initial list of 1,000 English and Spanish-language children's ebooks from a variety of publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book market #spanish-language children

Abu Dhabi International Book Fair Includes 25 Translations from French, English, and German

With 1,350 exhibitors on tap and more than 800 sessions and events planned for visitors, the 28th iteration of the Abu Dhabi International Book Fair is expected to showcase some 500,000 titles and to introduce the Kalima Translation Project's latest volumes. The post Abu Dhabi International... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-04-19 00:00:00 UTC ]
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Readers Rack Up Pages Read in Free Translations from AmazonCrossing for World Book Day

A fast-updating ticker from Amazon Charts is displaying how many pages have been read in nine prominent translations curated by the editors of AmazonCrossing. These #readtheworld titles can be downloaded free through April 24 in recognition of World Book Day. By Porter Anderson, Editor-in-Chief... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-04-19 00:00:00 UTC ]
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The New York Post and Daily News have graciously summarized Comey's book for you

To bring yourself up to speed on the conversation surrounding former FBI Director James Comey's new memoir, "A Higher Loyalty: Truth, Lies, and Leadership," you could read something in-depth and thoughtful about it, such as Michiko Kakutani's review in The New York Times.Or you could read... Continue reading at Advertising Age

[ Advertising Age | 2018-04-13 00:00:00 UTC ]
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London Book Fair 2018: Check Out the Translation Database

Now hosted on the Publishers Weekly website, the Translation Database is a huge boon for the translation community, and an invaluable resource. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-10 00:00:00 UTC ]
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New Translation Funding for Arabic Literature from the Sheikh Zayed Book Award

This year, the Sheikh Zayed Book Award is offering translation funding for literary and children’s titles that have won the award, with the goal of increasing the readership for Arabic books. The post New Translation Funding for Arabic Literature from the Sheikh Zayed Book Award appeared first... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-04-06 00:00:00 UTC ]
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Knowledge Ages Quickly, as Shown by This Ad That Grew Mold on a Classic Marketing Book

There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst... Continue reading at AdWeek

[ AdWeek | 2018-04-02 00:00:00 UTC ]
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Man Booker International Prize Longlist: Books Translated From 10 Languages

Europe, Asia, South America, and the Middle East are represented in this year's 13 longlisted books for the Man Booker International Prize, which divides its £50,000 award between translator and author. This year: 108 titles were considered. The post Man Booker International Prize Longlist:... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-03-12 00:00:00 UTC ]
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In Other Words reveals books in translation shortlist

Books from Iceland, Spain, Italy, Finland and The Netherlands are in the running for this year’s In Other Words project, designed to help UK publishers acquire children’s books in translation. Continue reading at The Bookseller

[ The Bookseller | 2018-03-09 00:00:00 UTC ]
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Children's Books in China 2018: Social Media Marketing: Working the Platform

The past few years have seen social media, propelled by the all-purpose WeChat app and the Weibo microblogging service, become an indispensable promotional and sales channel in the Chinese publishing industry. Critics point to challenges facing publishers who depend on social media marketing.... Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Domestic Fiction Leads Slovakia’s Book Market Growth and Bestseller Lists

In its latest market report, Slovakia's publishers' association says the overall book market was worth up to €110 million (US$135.3 million) in 2016. Fiction rose to 27 percent of those sales. The post Domestic Fiction Leads Slovakia’s Book Market Growth and Bestseller Lists appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-03-06 00:00:00 UTC ]
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Agent Nermin Mollaoğlu: The French Market Is Beginning To Open Its Doors to Turkish Books

Taking note of the fact that two of the six shortlisted titles are Turkish in this year's EBRD Literature Prize–to be awarded during London Book Fair–Istanbul's Nermin Mollaoğlu looks at the rights scene in 2018. The post Agent Nermin Mollaoğlu: The French Market Is Beginning To Open Its Doors... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french market #taking note #shortlisted titles