GfK MRI Launches Digital Ad Measuring Service

To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
News tagged with: #digital marketing #gfk mri

Other Publishing stories related to: 'GfK MRI Launches Digital Ad Measuring Service'


David Roche launches coaching service

Retail and publishing expert David Roche is launching a mentoring and coaching service through his company David Roche Enterprises. Continue reading at The Bookseller

[ The Bookseller | 2020-11-25 09:19:55 UTC ]
More news stories like this |


‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:32 UTC ]
More news stories like this | News stories tagged with: #nielsen


Irish digital children's book festival launches

A digital Irish children's book festival is launching later this month, in association with Dublin's Pavilion Theatre.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-04 03:24:57 UTC ]
More news stories like this | News stories tagged with: #book festival #children's book


Faber launches Cummings ad van at Barnard Castle

As part of  Faber's marketing campaign for The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October).  Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 21:31:44 UTC ]
More news stories like this | News stories tagged with: #dominic cummings


Amazon Publishing launches first UK ad campaign for celeb author

Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 00:14:33 UTC ]
More news stories like this | News stories tagged with: #ad campaign #amazon publishing


DC to Launch DC Universe Infinite Comics Subscription Service

DC Comics announced that DC Universe, a video on demand streaming service offering DC films, TV shows, comics, and online community, will be transformed into a digital comics subscription service in January 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #dc universe #tv shows #online community


Nielsen Introduces Database Designed to Measure Ad Campaign Effectiveness

Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek

[ AdWeek | 2020-09-17 12:00:07 UTC ]
More news stories like this | News stories tagged with: #ad budgets #global measurement #sales data #nielsen


Binc Adding Staff to Service Demand

Citing a surge in demand for its services, the Book Industry Charitable Foundation, the nonprofit organization that assists booksellers in need, has promoted Kate Weiss to programs manager, and is recruiting a new communications coordinator. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #nonprofit organization #assists booksellers #programs manager #book industry


Capital Crime launches Book Club subscription service

Capital Crime is launching a monthly subscription service, providing two curated paperbacks alongside exclusive author content and access to community activities. Continue reading at The Bookseller

[ The Bookseller | 2020-07-28 02:25:45 UTC ]
More news stories like this | News stories tagged with: #capital crime #community activities #book club


Nielsen Is Overhauling Its Digital Measurement Methodology

Nielsen said today it will overhaul its digital measurement methodology and begin a phased rollout to clients in early 2021. Amid new privacy rules--enforcement of the California Consumer Privacy Act began July 1, and Google will stop supporting third-party cookies in its Chrome browser by... Continue reading at AdWeek

[ AdWeek | 2020-07-21 13:00:53 UTC ]
More news stories like this | News stories tagged with: #phased rollout #chrome browser #media owners #nielsen


Fane launches digital programme with Wenger, Maupin and Norton

Production firm Fane has launched a digital programme of live streamed events featuring stars including Arsène Wenger, Armistead Maupin, Ian McKellen, Elizabeth Day and Graham Norton. Continue reading at The Bookseller

[ The Bookseller | 2020-07-17 03:24:42 UTC ]
More news stories like this | News stories tagged with: #armistead maupin #graham norton #elizabeth day


TLC launches digital platform for writers

The Literary Consultancy (TLC) has launched a digital platform to support writers and "safeguard their creativity". Continue reading at The Bookseller

[ The Bookseller | 2020-05-11 01:42:35 UTC ]
More news stories like this | News stories tagged with: #support writers


Kate Mortenson launching national digital media company, raising $10M

Pondr hopes to raise at least $10 million this year and has already netted at least $1 million from Cargill heirs Whitney and Betty Macmillan. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-04-30 09:00:00 UTC ]
More news stories like this | News stories tagged with: #$10 million #$1 million #digital media


Mills & Boon launching subscription service We Love Romance

HarperCollins is launching an e-book subscription service called We Love Romance, providing unlimited access to thousands of Mills & Boon titles. Continue reading at The Bookseller

[ The Bookseller | 2020-04-30 01:34:32 UTC ]
More news stories like this | News stories tagged with: #e-book subscription #harpercollins


New manga subscription service launches with a quarantine-friendly 2-month free trial

Read "Attack on Titan," "Somali & the Forest Spirit," "Fire Force," "Arte" and more with Mangamo, a new mobile manga subscription service. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-04-15 13:00:12 UTC ]
More news stories like this | News stories tagged with: #manga


Libraries Connected launches online services round-up

Charity Libraries Connected has launched Libraries From Home, a page on its website rounding up remote services libraries across the country are delivering during the coronavirus crisis.  Continue reading at The Bookseller

[ The Bookseller | 2020-04-07 01:22:20 UTC ]
More news stories like this | News stories tagged with: #coronavirus crisis #libraries


CILIP launches the National Shelf Service to recommend books to children

CILIP, the UK's library and information association, has announced the launch of the National Shelf Service, a new daily Youtube broadcast featuring book recommendations from professional librarians. Continue reading at The Bookseller

[ The Bookseller | 2020-04-03 12:56:42 UTC ]
More news stories like this | News stories tagged with: #cilip launches #recommend books #information association


Racing Post Launches Digital Version After Coronavirus Puts Paper on Hold

The Racing Post, the sport’s daily trade newspaper, will relaunch a digital version of its print edition from Saturday, just Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-03-27 22:22:30 UTC ]
More news stories like this | News stories tagged with: #racing post #digital version


Little, Brown 'librarians' launch book recommendation service

Little, Brown has launched a personalised book recommendation service on its social media channels. Continue reading at The Bookseller

[ The Bookseller | 2020-03-27 03:26:31 UTC ]
More news stories like this |


The revolution will now be televised: How leftist streaming service Means TV timed its launch perfectly

The emerging left media—currently spread across the digital media landscape—are uniting to deliver an alternative to corporate, centrist news and entertainment. Sitting in a small Bronx apartment back in early 2018, it would be difficult to picture the world today. As Naomi Burton and Nick Hayes... Continue reading at Fast Company

[ Fast Company | 2020-02-26 07:00:23 UTC ]
More news stories like this | News stories tagged with: #world today #political campaign #digital media