To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
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Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
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Apple's string of new subscription services pushes advertising mostly out of the picture -- but for the magazine industry that is a major partner in Apple's expanded news offering, there will be ads nonetheless.Apple on Monday revealed Apple News Plus and the Apple TV Plus video streaming... Continue reading at Advertising Age
[ Advertising Age | 2019-03-26 00:00:00 UTC ]
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UK government backs investigation into dominance of Facebook and GoogleFacebook and Google could be forced to open up their businesses and share details of how their advertising model works, after the government backed an investigation into concerns that their dominance of the online advertising... Continue reading at The Guardian
[ The Guardian | 2019-02-13 00:00:00 UTC ]
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Facebook's plans to topple TV advertising have come to a halt as it shut down key programs that delivered commercials to TV networks and publishers online.Ads are no longer being served to connected TV devices like smart TVs, Apple TV and Roku, the company confirmed. The reason, according to... Continue reading at Advertising Age
[ Advertising Age | 2018-11-15 00:00:00 UTC ]
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Independent publishing group Oldcastle Books is launching a digital-only sister company, Verve Books. Continue reading at The Bookseller
[ The Bookseller | 2018-09-14 00:00:00 UTC ]
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The Times Literary Supplement has launched a digital archive with publishing company Exact Editions to showcase more than 300 of the literary journal's issues stretching back to 2012. Continue reading at The Bookseller
[ The Bookseller | 2018-07-04 00:00:00 UTC ]
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Starting with SelecTalent, the business news publisher will begin rolling out digital services for small businesses. The post The Business Journals is launching services to diversify its revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-16 00:00:00 UTC ]
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The newly created team's mandate is to prove to brands that advertising on Hearst properties delivers business outcomes. The post Hearst Magazines Digital Media is launching a 20-person data studio appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-15 00:00:00 UTC ]
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Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace... Continue reading at Advertising Age
[ Advertising Age | 2018-05-09 00:00:00 UTC ]
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Amazon US has launched its first subscription service for physical books - a service called Prime Book Box specialised in children's books. Continue reading at The Bookseller
[ The Bookseller | 2018-05-03 00:00:00 UTC ]
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Amazon has introduced Prime Book Box, a subscription service that will deliver children’s books every one, two, or three months to customers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-01 00:00:00 UTC ]
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Three former Endeavour Press colleagues are applying their considerable experience to a new, e-book-focused outfit concentrated on author and reader care. Continue reading at The Bookseller
[ The Bookseller | 2018-03-05 00:00:00 UTC ]
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#digital focus
Hollywood is adding jobs and giving a boost to small businesses around the country as studios continue to ramp up production of TV series and digital content, according to a new report that is expected to be published Monday by the Motion Picture Assn. of America. The MPAA said that jobs... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-17 00:00:00 UTC ]
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Cengage is to launch Cengage Unlimited, a subscription service enabling students to access its entire digital portfolio for one set price, in the US. Continue reading at The Bookseller
[ The Bookseller | 2017-12-06 00:00:00 UTC ]
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Mexico has become the first Spanish-language market in the Americas in which Nielsen's research service Bookscan operates. The post Nielsen Bookscan Launches Service in Mexico at Guadalajara Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-12-01 00:00:00 UTC ]
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Snapchat users emerging from their tryptophan haze this morning will see a promoted story from HBO with a message telling Black Friday shoppers to stay home and watch "Game of Thrones" instead. The ad is the first since Snapchat began serving ads to go out to every user in the country.The ad can... Continue reading at Advertising Age
[ Advertising Age | 2017-11-24 00:00:00 UTC ]
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Audible Romance offers unlimited access to more than 10,000 romance titles, including bestsellers and Audible Originals. The service costs $6.95 a month as an add-on to an Audible membership, and $14.95 a month as a standalone service. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-01 00:00:00 UTC ]
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This article is sponsored by Open Road Integrated Media (OR/M) and was originally featured in our Frankfurt Book Fair print edition. The post Open Road Launches ‘Open Road Ignition,’ a Marketing Services Group appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-31 00:00:00 UTC ]
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The Bookseller's Digital Census has launched, with this year's results to be released ahead of the FutureBook Conference on 1st December 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-10-10 00:00:00 UTC ]
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