GfK MRI Launches Digital Ad Measuring Service

To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
News tagged with: #digital marketing #gfk mri

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Consumer rights bill 'will boost sale of digital content'

Richard Mollet, chief executive of The Publishers Association, has welcomed the "clarity... Continue reading at The Bookseller

[ The Bookseller | 2013-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #richard mollet #publishers association

Daily Mail: digital-only book reviews will be 'customary'

The Daily Mail's consultant literary editor Jane Mays has predicted that reviewing... Continue reading at The Bookseller

[ The Bookseller | 2013-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily mail #book reviews

Meredith Launches Multibranded Augmented Reality Effort

Augmented reality plays are usually rolled out one title at a time, but Meredith has launched the enhanced execution across its entire Parents Network, linking them with a single app. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #single app

Behind RDA’s New Contextual Video Ad Network

Reader's Digest Association has long maintained a strong display ad presence, but the group is now turning its focus to video sales. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-12 00:00:00 UTC ]
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Fleeting to launch agency

Fleeting magazine, an online literary journal which publishes short stories and writer interviews... Continue reading at The Bookseller

[ The Bookseller | 2013-06-11 00:00:00 UTC ]
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Video: Hearst Digital Media’s Whitmore and Welker on the Group’s Next Steps

The Hearst Magazines Digital Media division oversees more than 28 websites and 14 mobile sites, and is formulating strategies to increase advertiser ROI in the digital space while also enhancing the user experience and level of engagement across all of its brands. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital space #user experience

National Geographic Aligns Print, Digital Content Teams

Lauded for its digital content recently, National Geographic is taking steps to sync that award-winning multimedia content across all channels. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national geographic #taking steps

Amazon launches Kindle tablet and e-reader in China

After remaining quiet on the hardware front for years, Amazon.com's China business has finally brought the company's Kindle tablet and Kindle e-reader to the country. On Friday, both the Kindle Fire HD and Kindle Paperwhite went on sale through the company's site in the country. The Kindle... Continue reading at PC World

[ PC World | 2013-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle software #official launch #overseas markets #mark natkin

Brazil’s Saraiva Launches Self-publishing Platform, Abril Acquires Xeriph

The latest from PublishNews Brazil includes the announcement Saraiva has launched a self-publishing platform and Abril Media Group has acquired ebook aggregator Xeriph. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-publishing platform

Helping Readers Make Sense of Your Digital Brand Offers

Have a well-defined set of expectations for customers based on platform and device. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
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Facing Challenges, Mexico Commits to Digital Publishing Push

Mexico's digital publishing industry has been hampered by low internet penetration, yet the government and publishers are fighting to move ahead and innovate. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #move ahead

HC runs digital innovation contest

HarperCollins is challenging developers to create new digital products that reimagine... Continue reading at The Bookseller

[ The Bookseller | 2013-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital products

Model Railroader Launches Paid Video Site

Hobby titles are proving to be fertile ground for video. Kalmbach Publishing's Model Railroader is the latest to expand its offerings, launching a paid video subscription site to its compliment the 79-year-old brand. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fertile ground

Making Sense of Marketing Services

For all the activity around “marketing services,” publishers in general still have a lot to learn when setting up a sales operation around this kind of service strategy. The lessons typically center on three core buckets: Culture, market approach and data. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing services #sales operation

Pan Mac launches Kiss Me First app

Pan Macmillan has launched an interactive book trailer app in the run-up to the publication of... Continue reading at The Bookseller

[ The Bookseller | 2013-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan macmillan

SkyDrive, Complex team up for digital magazine distribution

Microsoft’s SkyDrive will host the latest digital issue of Complex magazine, in what might be an effective cost-saving solution for niche publications. Microsoft representatives also indicated that a similar partnership would be revealed on Thursday, with more of a pop-culture bent. The Complex... Continue reading at PC World

[ PC World | 2013-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print versions #digital edition #cut costs

Seeing Through Digital Eyes At The Biggest Book Expo In The Country

Book Expo America, BEA, used to be the place to go to get your hands dirty with printer's ink--all the books were hot off the presses. Now the annual industry gathering at New York City's Javitz Center has been increasingly invaded by geeks. I'm one of these geeks, despite the fact that I've... Continue reading at Fast Company

[ Fast Company | 2013-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #things digital #show floor #usual suspects #justice department #simon schuster

Sunday Mirror moves away from celebrities with Notebook launch

Sunday Mirror is to replace its Celebs on Sunday magazine with a new glossy called Notebook, in response to the declining appetite for weekly celebrity magazines. Continue reading at Media Week

[ Media Week | 2013-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sunday mirror #sunday magazine

How to Launch a Successful Multiplatform Marketing Campaign in Nine Easy Steps

Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
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