General Electric Is Using Instagram Stories to Promote Its Snapchat Series About Volcanoes

Instagram Stories launched Tuesday, and brands are already using the Snapchat-like feature, which lets marketers and the digital platform's 500 million monthly users curate daily moments that disappear after 24 hours. In fact, General Electric is using its first Instagram story to push a video series on Snapchat that features a data-driven exploration into Masaya Volcano in Nicaragua. Check out the following six stills from GE's first Instagram story (which also includes video but is not embeddable on third-party publisher sites). The brand is collecting much of its footage with drones.       Other brands are also using Instagram Stories, including Arby's and Red Bull. Arby's campaign references the recent release of Harry Potter and the Cursed Child with a series of hyper-lapse clips of the book's Golden Snitch character being made with the sandwich slinger's packaging. The story runs on Instagram through 1 p.m. today. Here are a few stills from the brand's virgin effort:        The GIF on the right is one we created from the stills in Red Bull's first Instagram Stories clip. And on a business-to-business level, here's DigitasLBi simply saying "sup" in its first go at Instagram Stories: Tech industry watchers have noted similarities between Instagram's new offering and a couple of Snapchat features. Snapchat's Stories offer users a personal way to share photos and videos with followers, and the mobile app was a pioneer in disappearing content.  Continue reading at 'AdWeek'

[ AdWeek | 2016-08-03 00:00:00 UTC ]
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Leslie Jamison Writes A Different Kind of Love Story In “Splinters”

Leslie Jamison’s new memoir Splinters follows the aftermath of divorce and the awakening of motherhood, but it explores desire more than it does any kind of death. Jamison wants to make meaning, to connect, to love, to feel, to mother, to write, and to revise her life endlessly. There are losses... Continue reading at Electric Literature

[ Electric Literature | 2024-03-08 12:00:00 UTC ]
More news stories like this | News stories tagged with: #memoir #electric literature #love story #leslie jamison


A Neuromancer TV series is coming to Apple TV+

Apple TV+ has announced it's adapting William Gibson's Neuromancer into a 10-episode series. The novel debuted in 1984 and is largely thought to mark the birth of cyberpunk, which includes creations like The Matrix and Robocop. In fact, it's crazy that it has taken four decades for it to get the... Continue reading at Engadget

[ Engadget | 2024-02-29 10:34:03 UTC ]
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Reviving Literary Legacies: When Women’s Stories Finally Get Told

Rebecca Rego Barry, author of 'The Vanishing of Carolyn Wells,' on researching the prolific mystery author—whose name, which once regularly graced the pages of the 'New York Times' and this very magazine, has been all but forgotten. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-29 04:00:00 UTC ]
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Endnotes: ‘The Cemetery of Untold Stories’ by Julia Alvarez

A look at the publication process for the latest novel from the acclaimed author and poet. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
More news stories like this | News stories tagged with: #acclaimed author #publication process #julia alvarez #untold stories


12 Brilliant Short Stories by Black Writers to Read Year-Round

From one girl’s aspiration to Olympic gymnastics glory, to a boy’s stint living in the Idaho wilderness in hopes of fixing his unruly behavior, something that remains a guiding principle in Black storytelling is the breadth of our lives. These stories, a collection of some of EL’s most-loved... Continue reading at Electric Literature

[ Electric Literature | 2024-02-22 12:00:00 UTC ]
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Richard Osman to publish first novel in new crime series

We Solve Murders introduces a new detective duo – but the author has not abandoned his Thursday Murder Club charactersA new crime series by Richard Osman called We Solve Murders has been announced, after the huge success of his Thursday Murder Club novels.The beloved elderly sleuths from the... Continue reading at The Guardian

[ The Guardian | 2024-02-20 17:44:06 UTC ]
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The Barefoot Memoirist: Ina Garten Takes Her Story to a New Publisher

Garten, the Food Network star and best-selling cookbook author, has moved her highly anticipated fall autobiography from Celadon to Crown. Continue reading at The New York Times

[ The New York Times | 2024-02-15 22:42:34 UTC ]
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Stories That Astonish and Take Risks: Ten New Children’s Books Out in February

Whenever I get a chance to talk to young readers about books, I come away marveling: Kids are interested in so many things, and they’re interested in those things all at once! Do they want to read an illustrated book about bugs? Yes! Do they want to read a novel about monsters from Greek... Continue reading at Literrary Hub

[ Literrary Hub | 2024-02-12 09:54:27 UTC ]
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Microsoft is teaming up with Semafor on AI-assisted news stories

Microsoft is teaming up with media website Semafor on a new project that uses ChatGPT to aid in the creation of news stories, The Financial Times has reported. It's one of several journalistic collaborations Microsoft is set to announce today, and follows a New York Times lawsuit filed against... Continue reading at Engadget

[ Engadget | 2024-02-05 12:43:20 UTC ]
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Pedro Almodóvar to Publish Story Collection with HarperVia in September

HarperVia will publish 'The Last Dream,' the debut collection of short stories by Spanish film director Pedro Almodóvar, translated from the Spanish by Frank Wynne, on September 24, in print and audiobook formats. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-29 05:00:00 UTC ]
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Beyond cliche and condescension: we need new stories about ‘The North’

Barnsley-born poet and novelist Andrew Macmillan on the assumptions and misconceptions that shape our national narratives of the north of England – and the new authors covering fresh groundI’ve lived all my life in the north of England; in Barnsley for 18 years, then Lancaster, then Barnsley... Continue reading at The Guardian

[ The Guardian | 2024-01-27 09:00:31 UTC ]
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Apple just dropped a mysterious trailer for its latest sci-fi series Constellation

Apple just dropped a trailer for its forthcoming sci-fi mystery series Constellation. The series follows an astronaut, played by Noomi Rapace, after an emergency return to Earth. However, the homecoming is fraught with mysterious occurrences and plain-old sci-fi weirdness, leaving audiences... Continue reading at Engadget

[ Engadget | 2024-01-22 16:42:45 UTC ]
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Modern Library’s Torchbearers Series to Reissue Elaine Kraf Novels

The Modern Library Torchbearers series, which spotlights women writers throughout history, will reissue four novels by Elaine Kraf, which were originally published between 1969 and 1979. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
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Book Review: ‘Burn Man: Selected Stories,’ by Mark Anthony Jarman

The anthology “Burn Man” selects from decades of Mark Anthony Jarman’s work, bringing the writer’s lush and searing stories to new readers. Continue reading at The New York Times

[ The New York Times | 2024-01-14 10:00:16 UTC ]
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A Rush of Indian Stories: A Review of Redolent Rush, by Dustin Pickering

A Rush of Indian Stories: A Review of Redolent Rush, by Dustin Pickering Book Reviews [email protected] Mon, 01/08/2024 - 14:12 In Redolent Rush, a recent short fiction collection published by Hawakal, based in New Delhi, India, we have nineteen... Continue reading at World Literature Today

[ World Literature Today | 2024-01-08 20:12:06 UTC ]
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Your Guide to Reading More Short Stories and Anthologies

Short stories and anthologies can open up new horizons in reading. If you want to explore more short fiction, here are some tips. Continue reading at Book Riot

[ Book Riot | 2024-01-08 11:32:00 UTC ]
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Panel Mania: 'Lunar New Year Love Story' by Gene Luen Yang and LeUyen Pham

Gene Luen Yang and artist LeUyen Pham’s new YA graphic novel 'Lunar New Year Love Story' is a charming, funny, supernatural tale of teenagers navigating romance and tough family issues in the Asian American community. An eight page excerpt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-03 05:00:00 UTC ]
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The Top 10 Book Business News Stories of 2023

The book business in 2023 in a nutshell: Amazon got hit with a federal antitrust lawsuit, Scholastic got mired in a censorship controversy, Simon & Schuster finally found a buyer, AI fever gripped the book business, and publishers stepped up to book bans. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-29 05:00:00 UTC ]
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Poetry sales boom as Instagram and Facebook take work to new audiences

Writing and reading poems is no longer a minority pastime as verse overlaps with self-help genre and classics are revisitedIt was only last year that the Scottish poet Donna Ashworth was given a publishing contract. Now the 48-year-old has ended 2023 with five of her books in the Top 20 poetry... Continue reading at The Guardian

[ The Guardian | 2023-12-24 12:00:53 UTC ]
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Electric Literature’s Most Popular Articles of 2023

In one of Electric Lit’s most-read essays of the year, “Black Women Are Being Erased From Book Publishing,” Jennifer Baker examines the publishing industry in the wake of the Black Lives Matter movement in 2020. She holds the publishing industry accountable for appointing high-profile Black... Continue reading at Electric Literature

[ Electric Literature | 2023-12-21 12:15:00 UTC ]
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