General Electric Is Using Instagram Stories to Promote Its Snapchat Series About Volcanoes

Instagram Stories launched Tuesday, and brands are already using the Snapchat-like feature, which lets marketers and the digital platform's 500 million monthly users curate daily moments that disappear after 24 hours. In fact, General Electric is using its first Instagram story to push a video series on Snapchat that features a data-driven exploration into Masaya Volcano in Nicaragua. Check out the following six stills from GE's first Instagram story (which also includes video but is not embeddable on third-party publisher sites). The brand is collecting much of its footage with drones.       Other brands are also using Instagram Stories, including Arby's and Red Bull. Arby's campaign references the recent release of Harry Potter and the Cursed Child with a series of hyper-lapse clips of the book's Golden Snitch character being made with the sandwich slinger's packaging. The story runs on Instagram through 1 p.m. today. Here are a few stills from the brand's virgin effort:        The GIF on the right is one we created from the stills in Red Bull's first Instagram Stories clip. And on a business-to-business level, here's DigitasLBi simply saying "sup" in its first go at Instagram Stories: Tech industry watchers have noted similarities between Instagram's new offering and a couple of Snapchat features. Snapchat's Stories offer users a personal way to share photos and videos with followers, and the mobile app was a pioneer in disappearing content.  Continue reading at 'AdWeek'

[ AdWeek | 2016-08-03 00:00:00 UTC ]
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Patience, Perspective, and the Power of Story: An Interview with Toni Ann Johnson, by Scott LaMascus

Patience, Perspective, and the Power of Story: An Interview with Toni Ann Johnson, by Scott LaMascus Interviews [email protected] Mon, 10/16/2023 - 13:46 Storyteller Toni Ann Johnson uses her skills as an actor, playwright, and fiction writer to... Continue reading at World Literature Today

[ World Literature Today | 2023-10-16 18:46:19 UTC ]
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Halloween Short Fiction: 9 Short Stories to Get You Ready for Spooky Season

These Halloween short stories are free to read online! They're deliciously unsettling, genre-bending, emotional, and even humorous. Continue reading at Book Riot

[ Book Riot | 2023-10-16 10:33:00 UTC ]
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Book Review: ‘Joanna Russ: Novels & Stories’

A new collection of her novels and stories is a showcase for a science fiction pioneer. Continue reading at The New York Times

[ The New York Times | 2023-10-08 09:00:34 UTC ]
More news stories like this | News stories tagged with: #science fiction #book review


Pratchett power: from lost stories to new adaptations, how the late Discworld author lives on

It’s 40 years since The Colour of Magic hit the shelves. As newly unearthed short stories are published, fans and friends celebrate the late author’s enduring legacy“Of all the dead authors in the world, Terry Pratchett is the most alive,” said John Lloyd at the author’s memorial in 2015. This... Continue reading at The Guardian

[ The Guardian | 2023-10-07 10:00:09 UTC ]
More news stories like this | News stories tagged with: #short stories #graphic novel #neil gaiman #good omens


Children’s Books Edition: L’École des Loisirs’ New ‘House of Stories’

The Paris bookstore Chantelivre, owned by publisher L’École des Loisirs, has opened a 'House of Stories' where kids engage with narratives. The post Children’s Books Edition: L’École des Loisirs’ New ‘House of Stories’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-29 12:25:13 UTC ]
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You Too? Kim DeRose on Telling and Retelling Stories of Sexual Assault

It occurred at, of all places, a local tapas bar. I was sitting with a group of other Brooklyn moms when someone mentioned that my debut novel was going to be published soon. Everyone congratulated me and asked what the book was about, so I gave them a brief rundown: a group of teenage girls […] Continue reading at Literrary Hub

[ Literrary Hub | 2023-09-28 08:55:40 UTC ]
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Bestselling author Naomi Wood wins 2023 BBC national short story award

The UEA creative writing lecturer won for Comorbidities, which judging chair Reeta Chakrabarti called a ‘sparkling gem’ that tackles serious issues with a ‘light and wry touch’• Read the story belowNaomi Wood has won the 2023 BBC national short story award for Comorbidities, a story about a... Continue reading at The Guardian

[ The Guardian | 2023-09-26 19:00:36 UTC ]
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Cassidy Hutchinson Reappears. She Has More Trump Stories to Tell.

“I would like not to be a hermit,” the former White House aide says upon the publication of a memoir about her journey down a political rabbit hole. Continue reading at The New York Times

[ The New York Times | 2023-09-23 12:54:00 UTC ]
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PNBA's Fall Tradeshow Wraps Up with Stories and Candid Advice

The Pacific Northwest Booksellers Association concluded its Fall Tradeshow in Portland, Ore., with an author breakfast and bookseller education programming. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-22 04:00:00 UTC ]
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Panel Mania: 'Toussaint Louverture: The Story of the Only Successful Slave Revolt in History'

A 12-page excerpt of the new graphic adaptation of historian C.L.R. James’s 1934 play about the Haitian Revolution by Nic Watts and Sakina Karimjee. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-20 04:00:00 UTC ]
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Editorial Promotions Announced at Ballantine Group

Kara Welsh, president of PRH’s Ballantine Group—home of the Ballantine Bantam Dell imprints—announced a number of editorial promotions within the group. Those include the promotion of Kara Cesare to v-p and editor-in-chief of BBD. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-19 04:00:00 UTC ]
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W.W. Norton Launches Norton Shorts Series

The Norton Shorts series will comprise slim volumes—all less than 200 pages—written on a variety of topics by scholars for the general public. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-15 04:00:00 UTC ]
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Miriam Margolyes to star as ‘the Meep’ in Doctor Who 60th-anniversary series

Actor, 82, said her new role as an alien in the sci-fi series has made ‘an old woman very happy’Miriam Margolyes will feature in one of the 60th-anniversary episodes of Doctor Who that will air this November, the BBC has announced.Margolyes, 82, who has appeared in Blackadder, Babe and the Harry... Continue reading at The Guardian

[ The Guardian | 2023-09-14 18:30:43 UTC ]
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News Corp gasses up ‘green’ fossil fuels in a series on future energy – but does it pass the sniff test? | Temperature Check

Series sponsored by organisations including coal and gas companies features ‘incorrect’ claims on ‘green gas’ and context missing on carbon capture technology Get our morning and afternoon news emails, free app or daily news podcastIn a double-page spread in News Corp Australia’s metropolitan... Continue reading at The Guardian

[ The Guardian | 2023-09-13 22:00:11 UTC ]
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10 Incredible Character Arcs in Fantasy Series

What makes a great character arc? In fantasy, there are many factors. Here are 10 of the best character arcs in fantasy book series history. Continue reading at Book Riot

[ Book Riot | 2023-09-13 10:35:00 UTC ]
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Match These Famous Spaceships to Their Stories

A great spaceship can make a science fiction story soar. See if you can guess which stories these famous spaceships belong to. Continue reading at Book Riot

[ Book Riot | 2023-09-05 10:36:00 UTC ]
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Claire Keegan: ‘I can’t explain my work. I just write stories’

The much-acclaimed Irish author of Small Things Like These on her quietly devastating new story and why George Saunders wouldn’t read it aloud for a podcastClaire Keegan’s five books to date run to just 700 pages and some 140,000 words. “I love to see prose being written economically,” she tells... Continue reading at The Guardian

[ The Guardian | 2023-09-02 17:00:10 UTC ]
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A Trans Woman’s Shapeshifting Love Story

Aurora Mattia’s debut novel The Fifth Wound is a fantastical journey through the formulation of one trans woman’s truth. Mattia’s own recapitulation as protagonist Aurora aka @silicone_angel bridges the gap between ancient Greece, Covid-era Brooklyn, and the rolling fields of Iowa searching to... Continue reading at Electric Literature

[ Electric Literature | 2023-09-01 11:00:00 UTC ]
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Aconyte Books Sets a New Novel Series in the World of a Lovecraftian RPG

Aconyte Books, the U.K.–based fiction imprint of games group Asmodee Entertainment, will adapt game settings from the 'Call of Cthulhu' tabletop RPG into novel series set in Regency and Victorian England. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
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This course examines the dark realities behind your favorite children's stories

A lecturer in English literature gets her students to examine children’s books through the lens of race, class and sexuality. Continue reading at The Conversation

[ The Conversation | 2023-08-29 12:24:41 UTC ]
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