General Electric Is Using Instagram Stories to Promote Its Snapchat Series About Volcanoes

Instagram Stories launched Tuesday, and brands are already using the Snapchat-like feature, which lets marketers and the digital platform's 500 million monthly users curate daily moments that disappear after 24 hours. In fact, General Electric is using its first Instagram story to push a video series on Snapchat that features a data-driven exploration into Masaya Volcano in Nicaragua. Check out the following six stills from GE's first Instagram story (which also includes video but is not embeddable on third-party publisher sites). The brand is collecting much of its footage with drones.       Other brands are also using Instagram Stories, including Arby's and Red Bull. Arby's campaign references the recent release of Harry Potter and the Cursed Child with a series of hyper-lapse clips of the book's Golden Snitch character being made with the sandwich slinger's packaging. The story runs on Instagram through 1 p.m. today. Here are a few stills from the brand's virgin effort:        The GIF on the right is one we created from the stills in Red Bull's first Instagram Stories clip. And on a business-to-business level, here's DigitasLBi simply saying "sup" in its first go at Instagram Stories: Tech industry watchers have noted similarities between Instagram's new offering and a couple of Snapchat features. Snapchat's Stories offer users a personal way to share photos and videos with followers, and the mobile app was a pioneer in disappearing content.  Continue reading at 'AdWeek'

[ AdWeek | 2016-08-03 00:00:00 UTC ]
News tagged with: #cursed child #mobile app

Other news stories related to: "General Electric Is Using Instagram Stories to Promote Its Snapchat Series About Volcanoes"


At Bologna: The ‘Taiwan Stories Market’ Program

Taiwan's program at Bologna Children's Book Fair features award-winning illustrators and events including an 'illustration concert.' Sponsored. The post At Bologna: The ‘Taiwan Stories Market’ Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-27 10:56:29 UTC ]
More news stories like this | News stories tagged with: #children's book #events including #bologna children


A science fiction magazine closed submissions after being bombarded with stories written by ChatGPT

In a case of life (or something) imitating art, an award-winning publisher of science fiction says it’s being overrun with AI-generated work. Clarkesworld Magazine is no stranger to tales of artificial intelligence impacting society, but in a sad and wild case of life imitating art, the Hugo... Continue reading at Fast Company

[ Fast Company | 2023-02-21 09:59:00 UTC ]
More news stories like this | News stories tagged with: #science fiction #award-winning publisher #stories written


Some of the Best Stories from a Century of Weird Tales (That You Can Read Online)

A century ago, on February 18, 1923, the first issue of Weird Tales appeared on American newsstands. Subtitled “The Unique Magazine,” it was, as the Encyclopedia of Science Fiction puts it, “the first pulp magazine to specialize in supernatural and occult fiction,” including horror, fantasy,... Continue reading at Literrary Hub

[ Literrary Hub | 2023-02-17 09:56:46 UTC ]
More news stories like this | News stories tagged with: #science fiction #read online #century ago #weird tales


New Aussie drama Bad Behaviour gives us a complex portrayal of girlhood and queer stories

Stan’s new series adapted Rebecca Starford’s memoir gives brutal and honest insight into the consequences of bullying. Continue reading at The Conversation

[ The Conversation | 2023-02-17 02:14:58 UTC ]
More news stories like this | News stories tagged with: #memoir


'Horse Crazy' Inspires a Series for Young Readers

Starting this spring, Cameron Kids will publish Pulitzer Prize-nominated reporter Sarah Maslin Nir's Once Upon a Horse series for middle grade readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-16 05:00:00 UTC ]
More news stories like this | News stories tagged with: #young readers


Bedtime Stories From Toni Morrison: Priscilla Gilman on Her Singular Literary Upbringing

Family memoirs are never about one thing. There’s always a compelling domestic story; in her new memoir, The Critic’s Daughter, Priscilla Gilman tells a fascinating story about her dynamic parents and the literary world that they inhabited. But good memoirs always involve a secondary subplot (or... Continue reading at Literrary Hub

[ Literrary Hub | 2023-02-06 09:54:35 UTC ]
More news stories like this | News stories tagged with: #literary world #fascinating story #priscilla gilman #toni morrison #bedtime stories


Publishing Veteran Marc Visnick Promoted to COO and Publisher at TOKYOPOP

Visnick will helm U.S. operations and drive growth for the 25-year-old graphic novel and manga brand. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-19 05:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic novel #manga #drive growth


Prince Harry told his story in his own words. But what happens now?

As much as Prince Harry's memoir Spare gives the 38-year-old the chance to tell his story in his own words, the book and the media swirl around it have spawned a host of questions — for the Duke of Sussex himself, the Royal Family and the... Continue reading at CBC

[ CBC | 2023-01-15 09:00:00 UTC ]
More news stories like this | News stories tagged with: #memoir #royal family #memoir spare #prince harry


PW’s Most-Read Comics Stories of 2022

Explosive growth in the popularity of manga; librarians organize to fight censorship; and the impact of the book format on comics publishing were among the most-read stories on comics and graphic novels published by 'PW' in 2022.  Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-04 05:00:00 UTC ]
More news stories like this | News stories tagged with: #most-read stories #fight censorship #explosive growth #comics publishing


Announcing the Winner of Electric Lit’s 2022 Book Cover Tournament

Over the holidays, we asked our social media followers to vote for the best book cover of 2022 and after an especially close competition, a crowd favorite won the hearts of book lovers. From 32 beautiful cover designs, here are the semi-finalists: Valley of Want by Ross White, cover design by... Continue reading at Electric Literature

[ Electric Literature | 2022-12-30 12:00:00 UTC ]
More news stories like this | News stories tagged with: #book cover #electric literature #ross white #cover design #book lovers #electric lit #post announcing


12 Sci-Fi Stories to Help Make Sense of the Climate, Risk, and Our Digital Lives

Don’t miss these short stories featuring firefighting drones, lab-grown mammals, long-buried fan fiction, and much more. Continue reading at Slate

[ Slate | 2022-12-30 10:50:00 UTC ]
More news stories like this | News stories tagged with: #short stories #digital lives #make sense


10 of the Best Kate Chopin Stories Everyone Should Read

The short stories of the American writer Kate Chopin (1850-1904) are important precursors to twentieth-century modernism, and can be viewed as forerunners to the short fiction of Katherine Mansfield, Virginia Woolf, and other high modernists. Where other nineteenth-century writers tended to... Continue reading at Interesting Literature

[ Interesting Literature | 2022-12-28 15:00:24 UTC ]
More news stories like this | News stories tagged with: #short stories #virginia woolf #katherine mansfield #short fiction


“I Am Here to Mourn a Writer Who Has Become Part of My Personal Canon.” On the Short Stories of Naira Kuzmich

Naira Kuzmich died in 2017, at age 29 from lung cancer, but her posthumous short story collection, In Everything I See Your Hand, was only recently brought to fruition by University of New Orleans Press (June 2022). The included stories were widely published in literary journals and one was... Continue reading at Literrary Hub

[ Literrary Hub | 2022-12-22 09:53:38 UTC ]
More news stories like this | News stories tagged with: #short stories #literary journals #widely published #lung cancer #personal canon


The Final Fantasy 'Pixel Remaster' series heads to Switch and PS4 next spring

Square Enix’s “pixel perfect” remasters of the first six Final Fantasy games will arrive on Nintendo Switch and PlayStation 4 next spring, the publisher announced on Monday. First announced at E3 2021 and subsequently released on PC and mobile over the course of that same year, the Final Fantasy... Continue reading at Engadget

[ Engadget | 2022-12-19 17:30:26 UTC ]
More news stories like this | News stories tagged with: #publisher announced #anniversary edition #physical copy #square enix


9 Mystery Series From Kindle Unlimited

On the hunt for mysteries? Check out nine of the best Kindle Unlimited mystery series available now, including Vivien Chien's Noodle Shop Mystery series. Continue reading at Book Riot

[ Book Riot | 2022-12-19 11:37:00 UTC ]
More news stories like this | News stories tagged with: #kindle #kindle unlimited


How Do You Know If Your Short Story Should Be a Novel?

The list of novels that began their lives as short stories is long and well known. Jeffrey Eugenides’s The Virgin Suicides, Eudory Welty’s The Optimist’s Daughter, Jhumpa Lahiri’s The Namesake (which began as a short story titled “Gogol”), Virginia Woolf’s Mrs. Dalloway (expanded from her 1923... Continue reading at Literrary Hub

[ Literrary Hub | 2022-12-15 09:52:44 UTC ]
More news stories like this | News stories tagged with: #short stories #jonathan franzen #virginia woolf #jhumpa lahiri #jeffrey eugenides #short story


PW’s Top Religion Stories of 2022

A recap of the year in religion publishing news, plus the most-read religion stories of 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-14 05:00:00 UTC ]
More news stories like this | News stories tagged with: #religion publishing


Protests won't stop Drag Queen Story Time, bookstore owner says

Independent book store Book Keeper will continue to hold Drag Queen Story Time after protests. Continue reading at CBC

[ CBC | 2022-12-13 09:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore #book store #bookstore owner


The Top 10 Library Stories of 2022

PW looks back at the library stories that captivated the publishing world this year, and what they portend for 2023 Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-09 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing world #library stories


If You Want to Build a Story, Become an Architect

Mary-Alice Daniel has been on a journey, literally, across continents. She documents her experiences in A Coastline Is an Immeasurable Thing, which is a memoir about places, from which she has been uprooted, assimilated into, revisited, and settled, giving the reader a close look into the lives... Continue reading at Electric Literature

[ Electric Literature | 2022-12-05 12:00:00 UTC ]
More news stories like this | News stories tagged with: #memoir #electric literature