If you want to see what’s driving ad spending, just look at the gains: The biggest U.S. internet companies—including the likes of Amazon, Facebook and Uber—are powering the ad market as they double down on their own marketing. That’s the key takeaway from the 64th annual Ad Age Leading National Advertisers 2019 report, which tracks trends in national ad spend. Here are 10 quick takeaways from Ad Age Datacenter’s analysis of the nation’s true blue-chip advertisers, who don't always look like last year's (listen to the "Ad Lib" podcast above for all that and more): The top 200 U.S. advertisers increased ad and marketing services spending 3.6 percent in 2018 to $163 billion But the devil's in the details. A roster of 19 internet-centric companies, from Amazon to Uber, drove that spending. Factor out the internet companies and spending for the remaining 181 marketers rose a meager 1.7 percent. Spending for the 19 internet companies jumped a whopping 23 percent. Among the top 200 advertisers, seven of the 10 companies with the highest percent U.S. spending increases are internet plays Highest growth: Facebook (up 236 percent), Netflix (70 percent) and pet-supply retailer Chewy (55 percent), with sizable gains at web retailers Overstock, Wayfair and Amazon and auto site CarGurus. Some internet companies are hugely reliant on advertising to drive business LendingTree last year poured 61 percent of revenue into advertising. CarGurus spent 53 cents on advertising for each... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-28 09:00:00 UTC ]
HMP—a B2B events, education and media provider to the healthcare industry—closed a pair of acquisitions this week, swelling its portfolio to more than 300 annual live events and establishing a dedicated European division for the first time. On Thursday, HMP acquired Provascular, GmbH, the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-11 15:19:45 UTC ]
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Welcome to the another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Fear Strikes Out Viciousness and stupidity are as endemic to... Continue reading at Advertising Age
[ Advertising Age | 2019-10-04 22:01:54 UTC ]
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There is an ad-tech fight playing out in Europe that could upend the entire real-time bidding system that most publishers use to fill their online ad inventory. It all centers on cookie matching—the syncing by ad exchanges of data about consumers online. On one side, privacy advocates and... Continue reading at Advertising Age
[ Advertising Age | 2019-09-25 19:00:00 UTC ]
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After putting in a quarter-century as the head of CBS’s marketing efforts, George Schweitzer has begun mapping out his final campaign. The network’s marketing director will step down from his post at the end of the 2019-20 broadcast season, whereupon he’ll transition to a new role as a special... Continue reading at Advertising Age
[ Advertising Age | 2019-09-17 18:55:53 UTC ]
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Philip Morris International, the maker of Marlboro cigarettes in overseas markets, is in talks to reunite with Altria Group more than 10 years after the tobacco giants split their operations. The deal would be the biggest since AT&T Inc. bid for Time Warner in 2016. Philip Morris had a... Continue reading at Advertising Age
[ Advertising Age | 2019-08-27 18:36:32 UTC ]
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Notice more TV ads lately? You’re not imagining it. The amount of commercial time on cable TV keeps increasing as networks try to make up for shrinking audiences by stuffing more ads into every hour of television. That’s despite years of promises to cut back on ads. Last quarter, commercial... Continue reading at Advertising Age
[ Advertising Age | 2019-08-02 17:18:39 UTC ]
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could reportedly further shrink its future offices at the Time Warner Center amid a global restructuring. The embattled financial institution signed a lease in May 2018 to move into a roughly 1.1... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-07-30 12:59:30 UTC ]
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could reportedly further shrink its future offices at the Time Warner Center amid a global restructuring. The embattled financial institution signed a lease in May 2018 to move into a roughly 1.1... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-07-30 12:59:30 UTC ]
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As ad-tech outfits face a tighter and tighter squeeze from industry consolidation and impending regulations surrounding data privacy, investors are starting to take notice and funnel their dollars elsewhere. This was the sentiment heard across the stage at Adweek's NexTech Conference this week,... Continue reading at AdWeek
[ AdWeek | 2019-07-26 18:48:49 UTC ]
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If you can find a bookie who’ll take some action on the latest pay-TV carriage dispute, bet everything you have that the stalemate between AT&T and CBS will end before the 2019 NFL season kicks off in September. Like Time Warner Cable before them, the phone company and its DirecTV subsidiary... Continue reading at Advertising Age
[ Advertising Age | 2019-07-22 20:52:00 UTC ]
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Published at the beginning of the Great Depression, William Gropper’s ‘Alay-Oop’ sold poorly. By the mid-forties, he’d quit cartooning altogether. Continue reading at The Paris Review
[ The Paris Review | 2019-07-22 13:00:34 UTC ]
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Amazon Prime Day isn’t just a day—it’s essentially a 60-hour event that starts right now with deals on Amazon’s own devices, including Fire tablets and Kindle e-readers. Bottom line: If you’ve been considering one of these devices, now is the time to buy, as we’re seeing discounts of up to 50... Continue reading at PC World
[ PC World | 2019-07-14 19:01:00 UTC ]
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Charter Communications Inc., the largest cable provider in New York, will be allowed to continue operating in New York after reaching an agreement with regulators. The state Public Service Commission approved a settlement with Charter today, reversing a decision it made a year earlier to kick... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-07-12 11:59:24 UTC ]
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Charter Communications Inc., the largest cable provider in New York state, will be allowed to continue operating in New York after reaching an agreement with regulators. The state Public Service Commission approved a settlement with Charter today, reversing a decision it made a year earlier to... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-07-12 11:50:50 UTC ]
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The aftershocks of AT&T’s acquisition of Time Warner continue to rumble through the WarnerMedia unit, as longtime ad sales chief Donna Speciale is parting ways with the company just one week after she closed out the last bit of its upfront business. Speciale, who joined WarnerMedia... Continue reading at Advertising Age
[ Advertising Age | 2019-07-11 01:55:08 UTC ]
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AT&T Inc. is weighing a sale of its regional sports networks as part of a plan to cut as much as $8 billion in debt by the end of the year, according to people familiar with the matter. The four regional networks, which includes rights to teams such as the hockey’s Pittsburgh Penguins,... Continue reading at Advertising Age
[ Advertising Age | 2019-07-02 19:54:11 UTC ]
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If you want to see what’s driving ad spending, just look at the gains: The biggest U.S. internet companies—including the likes of Amazon, Facebook and Uber—are powering the ad market as they double down on their own marketing. That’s the key takeaway from the 64th annual Ad Age Leading National... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 09:00:00 UTC ]
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When it comes to ad spending, the FANG gang has developed some serious teeth. For the first time, all four FANG companies—Facebook, Amazon, Netflix and Google parent Alphabet—rank among the top 100 spenders in Ad Age Leading National Advertisers 2019. FANG—Wall Street lingo for these internet... Continue reading at Advertising Age
[ Advertising Age | 2019-06-25 07:00:00 UTC ]
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AT&T Inc. named Ann Sarnoff as the first woman to lead Warner Bros., filling a key vacancy created by the departure of Kevin Tsujihara following a sex scandal. Sarnoff is currently president of BBC Studios America and has more than 30 years of business and media experience, AT&T’s... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 21:32:18 UTC ]
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AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of... Continue reading at Advertising Age
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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