From Amazon to Uber, internet companies are driving U.S. ad spend

If you want to see what’s driving ad spending, just look at the gains: The biggest U.S. internet companies—including the likes of Amazon, Facebook and Uber—are powering the ad market as they double down on their own marketing. That’s the key takeaway from the 64th annual Ad Age Leading National Advertisers 2019 report, which tracks trends in national ad spend. Here are 10 quick takeaways from Ad Age Datacenter’s analysis of the nation’s true blue-chip advertisers, who don't always look like last year's (listen to the "Ad Lib" podcast above for all that and more): The top 200 U.S. advertisers increased ad and marketing services spending 3.6 percent in 2018 to $163 billion  But the devil's in the details. A roster of 19 internet-centric companies, from Amazon to Uber, drove that spending. Factor out the internet companies and spending for the remaining 181 marketers rose a meager 1.7 percent. Spending for the 19 internet companies jumped a whopping 23 percent. Among the top 200 advertisers, seven of the 10 companies with the highest percent U.S. spending increases are internet plays Highest growth: Facebook (up 236 percent), Netflix (70 percent) and pet-supply retailer Chewy (55 percent), with sizable gains at web retailers Overstock, Wayfair and Amazon and auto site CarGurus. Some internet companies are hugely reliant on advertising to drive business LendingTree last year poured 61 percent of revenue into advertising. CarGurus spent 53 cents on advertising for each... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-28 09:00:00 UTC ]

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AT&T acquires Canada's You.i TV to bolster efforts to get HBO Max into more markets

AT&T’s WarnerMedia has brought on a startup to help it get HBO Max into more places. The entertainment arm of the Dallas company has acquired Canada-based You.i TV, a provider of cross-platform development tools for television and media companies, according to a statement.  Terms were not... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-12-23 22:03:09 UTC ]
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AT&T cuts more than 8,700 workers in third quarter amid Covid-19

The cuts are the biggest since the surge in employees at the time of the Time Warner acquisition in 2018. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-10-26 17:04:42 UTC ]
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Club, Fair Declines Plague Scholastic

Cost cuts improved Scholastic's bottom line in the first quarter, but sales at book fairs and book clubs tumbled during the period, and are expected to remain low in the current quarter. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-25 04:00:00 UTC ]
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Some Big Publishers Find Ways to Cope

Cost cuts and higher sales of digital products have eased the impact of the Covid-19 on the bottom line for some publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-07 04:00:00 UTC ]
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Sales at HMH Took Big Hit in Q2

A 38% plunge in sales in its education group in the second quarter of 2020 led to an overall decline of 35.5% in sales at Houghton Mifflin Harcourt compared to a year ago. Costs cuts limited the impact of the sales drop on the publisher's bottom line. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-06 04:00:00 UTC ]
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Lit Hub Daily: June 29, 2020

“Maybe the WPA let new passions into the public space.” David A. Taylor on how the government supported the arts during the (first) Great Depression. | Lit Hub History Missing the drama of sports? James Tate Hill has some audiobook recommendations to fill the competitive void. | Lit Hub... Continue reading at Literrary Hub

[ Literrary Hub | 2020-06-29 10:30:26 UTC ]
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Gannett Names Former We Company, Time Warner Executive as Chief Financial Officer

Gannett, the owner of USA TODAY and more than 260 other daily publications, appointed a new chief financial officer as Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-08 17:34:12 UTC ]
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AT&T’s advertising unit chief resigns after joining company less than three years ago, report says

AT&T’s Brian Lesser, who heads up the company’s key advertising unit, Xandr, is leaving the company, according to a new report from Reuters. Lesser felt comfortable stepping down because Xandr is in a good position and its first quarter results are expected to show significant growth, the... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-03-11 18:26:08 UTC ]
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Email Lists Are About Quality Over Quantity

Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-27 16:59:28 UTC ]
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AT&T boosts spending on R&D after four years of declines amid Time Warner buy, investments

AT&T Inc. managed something it hasn’t since 2014: An increase in spending on research and development. The Dallas telecommunications and now media company increased in investment in R&D last year by about $80 million to $1.28 billion, an increase of about 7 percent, it said in its... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-02-25 16:16:46 UTC ]
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AT&T boosts spending on R&D after four years of declines amid Time Warner buy, investments

AT&T Inc. managed something it hasn’t since 2014: An increase in spending on research and development. The Dallas telecommunications and now media company increased in investment in R&D last year by about $80 million to $1.28 billion, an increase of about 7 percent, it said in its... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-02-24 22:58:29 UTC ]
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Florida in the 1920s: Fun, sun and a looming financial disaster

Christopher Knowlton posits that the state’s real estate bubble led to the Great Depression. Continue reading at The Washington Post

[ The Washington Post | 2020-01-31 19:10:52 UTC ]
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WarnerMedia and Xandr Set Their Sights on Addressable and Even More Collaboration in 2020

In January 2019, Xandr and WarnerMedia headed to the Consumer Electronics Show as new collaborators, since parent company AT&T's acquisition of Time Warner had closed only a few months prior. One busy year later, company executives are planning for an even more integrated 2020. They're deep... Continue reading at AdWeek

[ AdWeek | 2020-01-09 15:00:29 UTC ]
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AT&T Pulls Plug on Audience Network, Which Will Become HBO Max Preview Channel

Audience Network, which has been on shaky ground since parent company AT&T bought Time Warner (now called WarnerMedia) in 2018, will soon be no more. AT&T said on Wednesday that it is pulling the plug on Audience Network, and will "transition" it this spring to a preview channel for HBO... Continue reading at AdWeek

[ AdWeek | 2020-01-09 00:45:55 UTC ]
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Cartoon Network executive resigns in latest WarnerMedia exit

The Cartoon Network’s top executive has stepped down, joining the growing roster of former Time Warner executives departing the company following its takeover by AT&T Inc. Christina Miller, a... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2019-11-27 17:35:13 UTC ]
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AT&T bows to pressure from activist investor, may sell ailing DirecTV unit

Mere weeks after activist investor Elliott Management publicly pressed AT&T to slash costs and dial down its acquisitions strategy, it appears as if Chairman-CEO Randall Stephenson has knuckled under to those demands. Speaking today on AT&T’s third-quarter earnings call, Stephenson laid... Continue reading at Advertising Age

[ Advertising Age | 2019-10-28 20:32:03 UTC ]
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A nine-day fortnight is improving our culture and our bottom line

Encore Digital Media is three months into a flexible working initiative and the early signs are good. Continue reading at Media Week

[ Media Week | 2019-10-28 15:29:26 UTC ]
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AT&T makes changes in response to activist investor push

AT&T will review its portfolio for assets it can sell off, pay down debt related to its Time Warner acquisition and add 2 board members as part of a plan to boost results Continue reading at ABC News

[ ABC News | 2019-10-28 15:17:23 UTC ]
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Ahead of Peacock streaming launch, NBCUniversal remains in stealth mode

When speaking to the investor community for the first time about Peacock, Steve Burke didn’t exactly fling open the metaphorical kimono. In response to analysts’ queries about the nascent streaming service, the NBCUniversal CEO said his team is keeping details about the pricing and promotion of... Continue reading at Advertising Age

[ Advertising Age | 2019-10-24 19:47:42 UTC ]
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Spectrum investing $1.7M in NKY facility ahead of push to hire 300

Telecommunications giant Spectrum Inc. is investing nearly $2 million in a Northern Kentucky facility ahead of a push to hire on 300 more workers. Spectrum, born from the acquisition of Time Warner Cable by Charter Communications (Nasdaq: CHTR), is investing $1.7 million in upgrades to its... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-10-11 16:16:40 UTC ]
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