Friday Wake-Up Call: Trump's 2016 ad strategy reportedly impressed Facebook

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Chance the Rapper is also a publisher now. He just bought the assets of Chicagoist, the local online news and culture publication, and he released a song to announce it. "The song kicks off with 'Fuck you, fuh-uh-uh-uh fuck you,' so if you're listening at work you might want to use headphones," Ad Age's Simon Dumenco writes. The line that contains his big reveal is: "I bought the Chicagoist just to run you racist bitches outta business." For those offended by profanity, there is also a news release in which Chance describes his intentions into staid PR-speak: "I look forward to re-launching [Chicagoist] and bringing the people of Chicago an independent media outlet focused on amplifying diverse voices and content."A valued customerFacebook's Mark Zuckerberg secretly called the U.S president-elect after the 2016 election and "congratulated the Trump team on its victory and successful campaign, which spent millions of dollars on advertising with Facebook," BuzzFeed News reports. (Facebook declined to comment.) The report adds that BuzzFeed Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-07-20 00:00:00 UTC ]
News tagged with: #alexa app #news release #report adds

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Bertelsmann: Penguin/HC merger report is 'speculation'

Random House parent company Bertelsmann has called a report surfacing in the German media that it... Continue reading at The Bookseller

[ The Bookseller | 2012-08-23 00:00:00 UTC ]
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W H Smith reports high street book sales increase

W H Smith has announced that it expects full-year results to be at the top end of market... Continue reading at The Bookseller

[ The Bookseller | 2012-08-23 00:00:00 UTC ]
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Report: consumers switch between print and ebooks

A new study by the Book Industry Study Group says readers are choosing both print and ebooks. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-08-02 00:00:00 UTC ]
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Dwell’s Multi-Pronged Media Strategy

As print continues to decline and digital often struggles to live up to the hype, events are offering higher profits than print and, for many publishers, far higher revenues than digital. Luxury consumer magazine and media company Dwell, however, is leveraging all of these different groups and... Continue reading at Folio Magazine

[ Folio Magazine | 2012-07-26 00:00:00 UTC ]
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Defining Mobile Opportunities and Strategies

Mobile publishing is the disruptive channel du jour, for which many publishers are anxiously seeking a viable strategy. What was a relatively marginal niche for magazines—content feeds on smartphones—became a broad phenomenon with the advent of tablets in 2010. Delivering rich magazine content... Continue reading at Folio Magazine

[ Folio Magazine | 2012-07-25 00:00:00 UTC ]
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Rosen calls for backing for reading for pleasure

Former children's laureate Michael Rosen is leading calls by children's book authors and... Continue reading at The Bookseller

[ The Bookseller | 2012-07-24 00:00:00 UTC ]
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Senator Schumer calls on DOJ to drop ebook price-fixing suit

Believe it or not, but that whole ebook price fixing fiasco is still an ongoing issue for the Justice Department. New York's senior senator, Chuck Schumer wishes it wasn't however, he simply wants the DOJ to drop the case and walk away. In a lengthy (factually questionable) op-ed in the Wall... Continue reading at Engadget

[ Engadget | 2012-07-19 00:00:00 UTC ]
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Parragon Hones Its Global Publishing Strategy

A global publishing approach can take many forms. For Parragon Publishing, which started in the late 1980s as a conduit to get books into U.K. supermarket chains, the key is tailoring content that can roll out across borders in one fell swoop. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-13 00:00:00 UTC ]
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'Fifty Shades' sex trilogy dominates bestsellers, report says

Booksellers, get out your handcuffs: Roughly one in five physical books sold in the U.S. over most of the spring were the ¿Fifty Shades¿ sex trilogy. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-07-09 00:00:00 UTC ]
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Jarvis calls for e-lending task force

Labour shadow culture minister Dan Jarvis has called for the government to create a cross-... Continue reading at The Bookseller

[ The Bookseller | 2012-07-05 00:00:00 UTC ]
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ALA Report 2012

It was an upbeat annual conference for the American Library Association in Anaheim, Calif., highlighted by the awarding of the Andrew Carnegie Medal for Excellence, the ALA’s first-ever book award for adult fiction and nonfiction. But with the release of a new Pew report and a pilot project... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-06-29 00:00:00 UTC ]
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Hearst Unveils Private Ad-Buying Marketplace for Its Magazine Websites

Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
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EC v-p backs calls for reduced VAT on ebooks

The vice-president of the European Commission, Neelie Kroes, has backed a call by European... Continue reading at The Bookseller

[ The Bookseller | 2012-06-27 00:00:00 UTC ]
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PA welcomes select committee report on Hargreaves

The Publishers Association has welcomed the Business, Innovation and Skills Select Committee... Continue reading at The Bookseller

[ The Bookseller | 2012-06-27 00:00:00 UTC ]
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More Tablet Owners Want Free Apps, With Ads, Instead of Paid

Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend.   A new study commissioned by the Online Publishers Association found that 54% of tabl ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
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Field of Dreams author to Friday Project

HarperCollins imprint The Friday Project is to publish a new novel by W P Kinsella, author of... Continue reading at The Bookseller

[ The Bookseller | 2012-06-19 00:00:00 UTC ]
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Double win with A Monster Calls

A Monster Calls (Walker Books) written by Patrick Ness and illustrated by Jim Kay, has become the... Continue reading at The Bookseller

[ The Bookseller | 2012-06-14 00:00:00 UTC ]
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Maximizing Digital Ad Inventory

As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
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Ann Patchett calls out Amazon

In a speech at BookExpo America, the author and bookstore owner said Amazon 'wants to kill us.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-06-07 00:00:00 UTC ]
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Behind Technology Review’s Digital-First Strategy

Technology Review editor-in-chief Jason Pontin recently provided a one-two punch of blog posts detailing a pair of significant digital pivots for the brand. Both have caused a stir among the media crowd for their frank assessment of TR's progress in the digital space. Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-06 00:00:00 UTC ]
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