Fox hires Nielsen exec to lead new data-driven sales strategy

Mainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-03-07 17:55:42 UTC ]
News tagged with: #executive vp #nielsen

Other Publishing stories related to: 'Fox hires Nielsen exec to lead new data-driven sales strategy'


Hearst Reorganizes Its Sales Structure, Centering Categories Over Publishers

In order to work more effectively with advertisers, Hearst Magazines, parent to editorial titles including Cosmopolitan and Esquire, plans to reorganize its internal sales structure around industry categories by the end of the first quarter. The move will shift the sales and marketing staff away... Continue reading at AdWeek

[ AdWeek | 2023-02-24 12:33:37 UTC ]
More news stories like this | News stories tagged with: #sales structure #hearst magazines #marketing staff #hearst


Print Book Sales Dipped 0.8% Last Week

With few new titles gaining traction, unit sales of print books slipped 0.8% last week compared to 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-23 05:00:00 UTC ]
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Bookstore Sales Bounce Back in 2022

Last year's bookstore sales increased to prepandemic levels, according to preliminary estimates from the U.S. Census Bureau. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #preliminary estimates #census bureau #bookstore sales


Print Sales Fell 8.8% in Early February

With declines in all categories but adult fiction, unit sales of print books were down 8.8% in the week ended Feb. 11, 2023, from the comparable week in 2022, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #early february #adult fiction #print books


Print Book Sales Fell 8.8% Last Week

With sales falling in all but the adult fiction category, unit sales of print books had their worst week in 2023, falling 8.8% last week from a year ago. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-17 05:00:00 UTC ]
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Preliminary AAP Sales Find a 6.4% Decline

Year-end figures from the Association of American Publishers’ StatShot program show sales were down in all publishing categories. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-17 05:00:00 UTC ]
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Legacy and Impact Lead This Year’s All Ways Black Initiative From Penguin Random House

With recent book bans in the U.S. causing alarm across the country, it's more crucial than ever to show support for literature in its many forms. As books by Black writers continue to be among the most targeted by extremist groups, Black authors, publishers and supporters are working double time... Continue reading at AdWeek

[ AdWeek | 2023-02-16 17:50:25 UTC ]
More news stories like this | News stories tagged with: #show support #black authors


Why SSP consolidation driven by agencies is benefiting the larger SSPs

What was once billed as software that helped publishers make money selling ads, is also now software that can help marketers make money buying ads. Continue reading at Digiday

[ Digiday | 2023-02-16 05:01:00 UTC ]
More news stories like this | News stories tagged with: #publishers make


S&S Sales Topped $1 Billion in Record 2022

With all of its operating groups reporting sales gains, revenue and profits hit record levels in 2022 at Simon & Schuster. CEO Jonathan Karp called the year "stratospheric." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-16 05:00:00 UTC ]
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Workman Sales Boosted 2022 Hachette Book Group Results

With a full year of sales from its purchase of Workman Publishing in its pockets, Hachette Book Group saw revenue rise over 2021, but higher costs dropped profits. Results at HBG parent, Lagardère Publishing, followed a similar pattern. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #full year #workman publishing #revenue rise #lagardre publishing #lagardère


Is the Sale of Simon & Schuster Heating Up?

Paramount executives have made no secret of their intention to sell Simon & Schuster following the failed sale to Penguin Random House. A new story published by Reuters confirms that Paramount is working with a financial advisor and looking to sell the publisher for between $2.0 billion and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-15 05:00:00 UTC ]
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New Report Puts Online Sales of Books, Audio at $12.13 Billion in 2022

According to Bookstat, a service that collects online sales data in real time from Amazon, Apple, and Barnes & Noble across the e-book, digital audiobook, and print book formats, total online sales of those formats rose 5.6% in 2022, to $12.13 billion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #real time #barnes noble #print book


Bookstore Sales Rose 6.2% in 2022

Bookstore sales finished just under $9 billion in 2022, 6.2% higher than 2021 and 0.7% above 2019, the last year bookstores had a normal sales pattern before business was disrupted by the pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-15 05:00:00 UTC ]
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Former Employee Sues Macmillan over 2022 Data Breach

The complaint claims that the company’s negligence exposed employees’ sensitive personal information to hackers in the wake of a widely reported cyberattack in June, 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-15 05:00:00 UTC ]
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Nielsen BookData Opens BookScan Tracking in Colombia

Amid calls for better and more comparable data among publishing markets, Nielsen's BookData makes a timely expansion in Colombia. The post Nielsen BookData Opens BookScan Tracking in Colombia appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-14 17:19:31 UTC ]
More news stories like this | News stories tagged with: #colombia appeared #publishing markets #nielsen #bookscan


Simon & Schuster is Up for Sale Again

Months after a federal court ruling blocked the Penguin Random House deal, the publisher Simon & Schuster is once again up for sale. Continue reading at Book Riot

[ Book Riot | 2023-02-14 17:17:54 UTC ]
More news stories like this | News stories tagged with: #simon schuster #penguin random house


News Corp cuts driven by Murdoch’s mission to prop up news assets

Weeks after Fox merger scrapped investors say market value languishing because of underperforming businesses in portfolioThe shrinking of Rupert Murdoch’s News Corporation by 1,250 roles after a plunge in profits of almost a third serves as a stark reminder that the billionaire mogul’s abortive... Continue reading at The Guardian

[ The Guardian | 2023-02-10 16:37:18 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #news corporation #stark reminder #media empire #fox news #news corp


Print Sales Dip in Early February

Unit sales of print books fell 2.1% in the week ended February 4, compared to the similar week last year, as Colleen Hoover–driven gains in adult fiction were offset by declines elsewhere. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-10 05:00:00 UTC ]
More news stories like this | News stories tagged with: #early february #colleen hoover #adult fiction


Publishing Sales Dropped 6.4% in 2022, AAP Report Finds

Sales from publishers reporting to the AAP's StatShot program were down 6.4% in 2022 compared to 2021. Sales were down in all publishing categories, with print sales off in both trade segments. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-10 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing categories #trade segments #print sales


Print Book Sales Dipped Last Week

Unit sales of print books fell 2.1% last week from the comparable week in 2022. Declines in the juvenile categories and a dip in sales in adult nonfiction offset a 3.5% increase in adult fiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-09 05:00:00 UTC ]
More news stories like this | News stories tagged with: #juvenile categories #5% increase #adult fiction