To keep pace with 2020, marketers will be forced to not only stay on top of ever-changing news, data and regulations, but will also need to invest in dynamic problem-solving methods. The post Four digital media thought leaders on what’s next for marketers in the new year appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2020-01-08 21:27:51 UTC ]
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Head of Zeus has launched a “fully immersive, story driven” digital marketing campaign to mark the release of Jonathan Holt’s The Abduction in paperback. The novel is the second in the Carnivia thriller trilogy, and the marketing campaign will be hosted on the Carnivia website, with Head of... Continue reading at The Bookseller
[ The Bookseller | 2014-10-30 00:00:00 UTC ]
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Earlier this month, Warner Bros. announced its roadmap for DC Comics movies through 2020, and today, Marvel Studios revealed its plans as well. Basically, if you're into superhero/comic book movies, you're set for the next seven years. Need a quick... Continue reading at Engadget
[ Engadget | 2014-10-29 00:00:00 UTC ]
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Publishers who do not have a strategy related to YouTube are missing an opportunity, publicists and marketeers were told at a YouTube conference held yesterday (27th October) in association with The Bookseller. The event, held at the YouTube offices in St Giles High Street, and aimed at giving... Continue reading at The Bookseller
[ The Bookseller | 2014-10-29 00:00:00 UTC ]
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E-book retailer Kobo has reached an agreement with Marvel Comics to sell digital editions of its collected graphic novels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-28 00:00:00 UTC ]
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Sales of Halloween-themed children’s books increased by more than 65% in the fortnight ending 11th October, as booksellers across the UK gear up for one of their busiest Halloweens yet. A search of terms such as “vampires”, “witches” and “ghosts” in the Nielsen BookScan TCM 5,000 revealed that... Continue reading at The Bookseller
[ The Bookseller | 2014-10-28 00:00:00 UTC ]
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Corvus has signed a novel from Carrie Elks, to be published as part of a digital-first project. Louise Cullen signed UK and Commonwealth rights in Fix You from Lorella Belli at Lorella Belli Literary Agency on behalf of the Bookcase Agency. It will be released as an ebook on 25th December 2014. Continue reading at The Bookseller
[ The Bookseller | 2014-10-25 00:00:00 UTC ]
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Sweden's book market is bracing for the launch of Amazon, where ebooks are hamstrung by high taxes and print books are still relatively affordable. The post Will Amazon Disrupt Sweden’s Book Market? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-24 00:00:00 UTC ]
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Adobe Systems said Thursday it is now encrypting data it collects about certain ebooks after facing criticism earlier this month for not protecting the data.The Digital Reader blog reported on Oct. 6 that Adobe’s Digital Editions 4 software, used for downloading and reading ebooks, sent detailed... Continue reading at PC World
[ PC World | 2014-10-24 00:00:00 UTC ]
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A tug of war between Google and German publishers over how online news content is displayed in search results has ended in surrender (for now) for the publishers — who have grudgingly agreed the search giant can display snippets of their co ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-10-23 00:00:00 UTC ]
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Icon Books has signed a book from the anonymous Guardian columnist behind 'The Vintage Years'. The author of the column, who was known in the newspaper only as 'The Invisible Woman', was revealed last year as Helen Walmsley-Johnson, a former PA for the Guardian's editor Alan Rusbridger, who... Continue reading at The Bookseller
[ The Bookseller | 2014-10-23 00:00:00 UTC ]
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The decision to develop a brand new content management system (CMS) wasn't hard for SAY Media chief technology officer Dave Lerman and his team. Unhappy that existing platforms limited design and ad options, the online publisher decided to delve into a four-year project, dropping upward of $50... Continue reading at AdWeek
[ AdWeek | 2014-10-22 00:00:00 UTC ]
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E-books are continuing to provide the strongest growth in digital, according to early results of the FutureBook Digital Census, with a majority of respondents expecting the subscriptions model to become the most viable new model to emerge in the marketplace. So far more than 1,000 respondents... Continue reading at The Bookseller
[ The Bookseller | 2014-10-17 00:00:00 UTC ]
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Lots of companies are grouping a few writers and designers together and proclaiming themselves "brand newsrooms," but most of the messaging that comes out of newsrooms like these feels stale and awkward. The culprit? Process. Most brands won't let a single Tweet, Facebook image, or banner ad out... Continue reading at Advertising Age
[ Advertising Age | 2014-10-15 00:00:00 UTC ]
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New numbers from Nielsen Books & Consumer show that ebook sales were outsold by both hardcovers and paperbacks in the first half of 2014. The post Print Continues to Outsell Digital During First Half of 2014 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-15 00:00:00 UTC ]
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The rise of content marketing and native advertising occasionally makes for strange bedfellows, as in a recent alliance between ad agency Leo Burnett and digital publisher The Huffington Post, which the companies plan to announce Monday.Under the agreement, HuffPost Partner Studio, the... Continue reading at Advertising Age
[ Advertising Age | 2014-10-13 00:00:00 UTC ]
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Time Inc.’s former CTO, Abe Cytryn, is joining Magzter in the same role as the digital newsstand company preps a series of new features for both publishers and consumers. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-10 00:00:00 UTC ]
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In the first half of 2014, according to a Nielsen Books & Consumer survey, print book sales were more than twice those of digital. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-10-09 00:00:00 UTC ]
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When it comes to U.S. mobile ad budgets for telecommunications companies, 77 percent of the spending is in video and rich media, according to Vdopia's latest cross-client study. The Silicon Valley-based mobile ad network has a reach of approximately 330 million consumers and counts AT&T,... Continue reading at AdWeek
[ AdWeek | 2014-10-09 00:00:00 UTC ]
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Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company... Continue reading at Advertising Age
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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Publishers continue to struggle with print vs. digital issues, says Marianne Calilhanna, marketing director of Cenveo Publisher Services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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