Four digital media thought leaders on what’s next for marketers in the new year

To keep pace with 2020, marketers will be forced to not only stay on top of ever-changing news, data and regulations, but will also need to invest in dynamic problem-solving methods. The post Four digital media thought leaders on what’s next for marketers in the new year appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-01-08 21:27:51 UTC ]
News tagged with: #year appeared #digital media

Other Publishing stories related to: 'Four digital media thought leaders on what’s next for marketers in the new year'


The case for, and against, integrated print-digital newsrooms

Two publishers make the case for separating or combining their print/Web editorial staffs. The post The case for, and against, integrated print-digital newsrooms appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers make


Pearson to spend £33m on education in emerging markets

Pearson plans to invest £33m in education initiatives in the world's emerging markets.  The education publisher has revealed it will invest £33m ($50m) in the Pearson Affordable Learning Fund to provide education to low-income learners around the world. Continue reading at The Bookseller

[ The Bookseller | 2015-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pearson plans #education publisher #provide education #emerging markets


New Year's resolutions boost from Yellow Kite

Hodder & Stoughton's personal development  imprint Yellow Kite is to host a two-day online festival to help people stay on track with their New Year’s resolutions. This is the Year, which takes place this Thursday 22nd and Friday 23rd January, will help “transform your body and mind, get... Continue reading at The Bookseller

[ The Bookseller | 2015-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #yellow kite #hodder stoughton #takes place


Children's app market set for schism

Single-app products will struggle to survive in children’s publishing in 2015 and the industry should shift its focus to online communities and cross-platform content, digital experts in the trade have warned. Sara O’Connor, digital fiction director at Hot Key Books, said many apps will “die... Continue reading at The Bookseller

[ The Bookseller | 2015-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online communities #digital experts #eric huang #development director #making money


Ad fraud: The oldest trick in the media book

Ad fraud has been going on for decades. However, the sophistication of today’s ad fraud is something that puts sticky fingered program managers of yore to shame. The post Ad fraud: The oldest trick in the media book appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad fraud


Macmillan Science and Education to merge with Springer Science+Business Media

Holtzbrinck Publishing Group and BC Partners have reached an agreement to merge Springer Science+Business Media (owned by funds advised by BCP) with the majority of Holtzbrinck-owned Macmillan Science and Education, namely Nature Publishing Group, Palgrave Macmillan and the global businesses of... Continue reading at The Bookseller

[ The Bookseller | 2015-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan education #macmillan science #bc partners #palgrave macmillan


12 years invisible: How Martin Pistorius emerged from a 'prison' of silence

Martin Pistorius was believed to be in a 'vegetative state' for 12 years, only to wake up and inform his caretakers he had been conscious. His triumph over adversity is captured in his memoir. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-01-15 00:00:00 UTC ]
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Sales of printed books fall by more than £150m in five years

New figures from Nielsen BookScan show continuing decline since 2009 as more and more readers migrate to ebooksPrint sales of adult fiction have declined by over £150m since 2009, new figures show, as ebooks take an increasingly large bite out of the market.A review of 2014 from book sales... Continue reading at The Guardian

[ The Guardian | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #figures show #volume sales #readers migrate #adult fiction #print books #book business


Record year for children’s

Led by hits from David Walliams, Jeff Kinney and Egmont’s Minecraft stable, the UK children’s market hit an all-time high in revenue and market share in 2014, and exceeded sales of Adult Fiction for the first time since accurate records began. Continue reading at The Bookseller

[ The Bookseller | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk children #record year #david walliams #jeff kinney #market hit #all-time high #market share #adult fiction


New Year, New You: Health and Wellness Books Take a Spiritual Turn

Set for a healthier 2015? Religion publishers offer new titles and reissues of bestsellers to encourage both physical health and spiritual fitness. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-13 00:00:00 UTC ]
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Carol Evans Leaves Working Mother Media

Carol Evans is leaving Working Mother Media after helping to lead the company for more than 35 years. Evans grew WMM from a single magazine—Working Mother, launched in 1978—into a magazine, website, events producer and research institute, along with two companion associations. Continue reading at Folio Magazine

[ Folio Magazine | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #events producer #research institute


Time Inc. Tries Out New Digital Strategy with Curated DIY Site

Time Inc., the nation's largest magazine publisher, introduced a new website on Monday that collects articles about do-it-yourself projects and home decor from its magazines and several dozen partner websites, including Apartment Therapy.The new site, called "The Snug," is aimed at millennials... Continue reading at Advertising Age

[ Advertising Age | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital strategy #deliver content #evelyn webster #exec vp


Digital publishers turn to cartoons to cover the news

The future of digital publishing is increasingly borrowing from the long history of newspapers' political cartoons. The post Digital publishers turn to cartoons to cover the news appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news appeared #digital publishing #long history


Ad Age's 2014 Magazine A-List: Vice Is Magazine Brand of the Year

For most magazine companies, 2014 was a difficult year. Backs against the wall, publishers looked beyond print for growth -- to digital media, live events, consumer products and TV deals.Vice magazine is way ahead of them.The free magazine founded in 1994 as Voice of Montreal has grown into one... Continue reading at Advertising Age

[ Advertising Age | 2015-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #live events #consumer products #tv deals #multiple platforms #publishers claim #ae networks


Début novels kick off the new year

The first quarter of 2015 sees the publication of several début novels, including books by new voices James Rice, Anna Smaill and Sara Taylor. Kate Howard, editorial director at Hodder, acquired Rice’s Alice and the Fly (15th January, £14.99), on exclusive submission from Karolina Sutton and... Continue reading at The Bookseller

[ The Bookseller | 2015-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sara taylor #karolina sutton #curtis brown


Indies rejoice following best Christmas in years

A greater percentage of independent booksellers reported that they enjoyed Christmas sales increases in 2014, compared to the previous two years, according to a survey by The Bookseller.   In a separate survey by the Booksellers Association of 80 bookshops, 55% reported sales were up—compared... Continue reading at The Bookseller

[ The Bookseller | 2015-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booksellers association


Bookseller Industry Awards to celebrate 'book of the year'

The Bookseller Industry Awards will this year celebrate the ‘book’ of the year alongside the publishers, editors, and retailers who bring the titles to market. Continue reading at The Bookseller

[ The Bookseller | 2015-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year celebrate #year alongside


2014: A Year In Audiobooks

As we kick off a new year, PW asked audio publishers to share their reflections on successes and trends of 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-09 00:00:00 UTC ]
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Strong Finish to Good Year

A mild winter in many parts of the country, combined with the lowest unemployment in six years and significantly reduced gas prices, resulted in a strong holiday season at most independent bookstores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strong finish #good year #mild winter #independent bookstores


German print market ends 2014 down 2%

A late spending frenzy was not enough to end a difficult year for German booksellers on a positive note.While sales during Christmas week were up 26% year-on-year, December as a whole was down 2.1% year on year, according to figures provided by trade paper buchreport. Continue reading at The Bookseller

[ The Bookseller | 2015-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #difficult year #1% year #german booksellers #positive note #christmas week #26% year-on-year #figures provided