In an effort to gain subscribers, Fortune has relaunched its iPad app with a mix of free and paid content. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-09-27 00:00:00 UTC ]
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#paid content
Target made its first NewFronts pitch to advertisers not with content, but with a rebrand of its existing media network business. The retailer joined the likes of Hulu, which announced a new binge-watch ad format, and Walmart, which introduced a new video ad network, in presenting this week. But... Continue reading at Advertising Age
[ Advertising Age | 2019-05-03 00:00:00 UTC ]
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#leland maschmeyer
#brian collins
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#founding director
#shankar vedantam
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#todd waterbury
#joy buolamwini
Target made its first NewFronts pitch to advertisers not with content, but with a rebrand of its existing media network business. The retailer joined the likes of Hulu, which announced a new binge-watch ad format, and Walmart, which introduced a new video ad network, in presenting this week. But... Continue reading at Advertising Age
[ Advertising Age | 2019-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#included creatives
#leland maschmeyer
#brian collins
#paola antonelli
#senior curator
#founding director
#shankar vedantam
#radio show
#todd waterbury
#joy buolamwini
Poio, an app created to help children learn to read, is launching in the UK in June. Continue reading at The Bookseller
[ The Bookseller | 2019-05-02 00:00:00 UTC ]
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There’s an old truism in the ad business that you can get people to remember an ad by showing something outrageous. David Ogilvy likened it to showing a gorilla in a jock strap. But these days, unless you’re selling jock straps for gorillas, it is unlikely that people will remember your brand.... Continue reading at Advertising Age
[ Advertising Age | 2019-05-01 00:00:00 UTC ]
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#email marketing
#trojan horse
#dive deeper
#sales reps
#important part
Facebook Inc. unveiled a redesign Tuesday that focuses on the Groups feature of its namesake social network, doubling down on a successful but controversial part of the big blue app. It’s another sign that Facebook is moving toward more private, intimate communication. The changes, announced... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-30 22:05:00 UTC ]
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For your consideration: a Netflix magazine. Netflix is casting a wider net with an awards-style magazine meant to tout its productions, according to Bloomberg. The online streaming giant will reportedly launch the publication, with the working title Wide, just in time for Emmy Awards campaigning.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-12 00:00:00 UTC ]
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#awards season
As is very often the case with great ideas, it was first inspired among the bookshelves. Browsing Barnes & Noble one day in the Spring of 2016, Erin Bried—an industry vet whose lengthy Condé Nast career had come to a layoff-induced end just months earlier—was disappointed by the retailer's... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-10 00:00:00 UTC ]
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#underprivileged neighborhoods
#cash cow
The 200-year-old German-language publisher has 21 email newsletters, around half of which weekly and half daily. The post How Swiss news publisher NZZ uses newsletters to increase paid subscriptions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-04-09 00:00:00 UTC ]
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Emsisoft has released a free decrypter tool for anyone who has been struck by the Planetary Ransomware, eliminating the need to pay a fee to the attackers. Before using the tool you are advised to ensure that you have removed the malware from your computer -- something you can do with the free... Continue reading at Betanews
[ Betanews | 2019-04-08 00:00:00 UTC ]
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#free version
#google publishes
A few years ago, I ran a content campaign for an electronics company in partnership with a popular tech publisher. The content was all about how to choose the right tech for your needs, and it absolutely crushed it. The publisher had to do little more than share it once on Facebook, and the... Continue reading at Advertising Age
[ Advertising Age | 2019-04-05 00:00:00 UTC ]
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#digital products
#flat fee
We’re living in the age of content; it touches most every facet of our lives. It’s the conversation you had with Alexa this morning, the Apple News story you skimmed on your way to work, the mid-meeting Twitter notification, the professionally shot five-second Instagram boomerang of you and your... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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#independent sources
Whether you need to learn how coding works to build a web page or an application, or see how coding drives the data revolution, Coding All-in-One for Dummies introduces the languages and processes you'll need to know. The demand for people with coding know-how exceeds the number of people who... Continue reading at Betanews
[ Betanews | 2019-04-04 00:00:00 UTC ]
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#limited time
#trusted resource
Scribd Originals, which launched today, will feature new works by a range of authors that will be available exclusively to Scribd subscribers in both ebook and audiobook formats. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-03 00:00:00 UTC ]
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#launched today
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The Economist Group has relaunched its quarterly lifestyle title, 1843, with a new editor and new design, promising deep dives into style, food, travel and technology—feature articles on the topics that might interest readers of the company's flagship magazine, but wouldn't necessarily appear in... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-02 00:00:00 UTC ]
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#classic app
#visual storytelling
#global circulation
Health provider Kaiser Permanente paid Baltimore Mayor Catherine Pugh more than $100,000 to buy about 20,000 copies of her “Healthy Holly” children’s books during a period when the company was seeking a lucrative contract to provide health benefits to city employees. Kaiser confirmed Monday to... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-01 00:00:00 UTC ]
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#healthy holly
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Media agency metrics and cut-rate pricing are putting major pressure on the margins of publishers' branded content operations. The post ‘If we have to, we let them walk away’: Branded content margin pressure squeezes publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-04-01 00:00:00 UTC ]
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Top Aussie primary school does a U-turn on ebooks because kids "prefer the hard copy". Continue reading at Stuff
[ Stuff | 2019-04-01 00:00:00 UTC ]
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#hard copy
The Los Angeles school district has focused in recent years on boosting high-school graduation rates and sending more students to college. This month, it has taken a big step by having all juniors take the Scholastic Aptitude Test on a school day, for free. It’s not lost on district officials... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-30 00:00:00 UTC ]
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#big step
Rough Guides is offering readers a free ebook version when they buy printed travel guides, as the company tries to grow its digital business. Continue reading at The Bookseller
[ The Bookseller | 2019-03-30 00:00:00 UTC ]
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#rough guides
#printed copies
#offering readers
#digital business
The more we know about what other people earn, the more we can understand our own circumstancesI was paid a £12,500 advance to write my book, Open Up. Sharing this publicly, even as the author of a book about our emotional relationship with money, was initially petrifying, but I ended up... Continue reading at The Guardian
[ The Guardian | 2019-03-28 00:00:00 UTC ]
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#book deal
#book deals
#book takes
#large amount