Forbes Media is joining the wine club.In the now venerable tradition of publishers extending their brand into non-publishing businesses, Forbes has joined The Wall Street Journal, The New York Times, Rolling Stone and Food & Wine in starting its own wine club.But the family-controlled media company says it's taking a different approach from everyone else. Forbes has partnered with wine e-commerce startup Lot18, whose Tasting Room technology creates a personalized wine "print" that tailors selections to each customer.After members do an initial tasting with a sampler kit and fill out an online survey, they're shipped wine that reflects their tastes in the way Netflix recommends movies to its subscribers based on what they like. Their wine profile continues to be updated as they grade what they drink, explained Lot18 Chief Executive Jay Sung."We met with four or five different wine clubs," said Chief Operating Officer Mike Federle, who joined Forbes in 2011 with a mandate to create brand extensions. "The technology was the differentiator."The Forbes Wine Club and its website will launch on Thursday.Forbes Wine Club members will pay around $10 for the tasting kit, $85 for their first case of a dozen bottles and about $150 for each quarterly delivery thereafter. Forbes and Lot18 will share profits.Mr. Federle believes the club will become a serious business worth "many millions" for Forbes, whose website drew 46 million unique visitors in June, according to... Continue reading at 'Crains New York'
[ Crains New York | 2013-07-17 00:00:00 UTC ]
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Independent content company Kew Media Group is to acquire a stake in author Jeff Norton’s London-based Awesome Media & Entertainment company. Continue reading at The Bookseller
[ The Bookseller | 2017-10-17 00:00:00 UTC ]
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“I just really wish we knew our fate,” wrote Carole Meredith in a recent Facebook post as she waited out her evacuation from her winery and home on Mt. Veeder. Meredith, of Lagier Meredith vineyard in the Napa Valley, is one of the many affected by the multiple wildfires burning in Northern... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-10-17 00:00:00 UTC ]
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In the ARTS+ area of the Frankfurt Book Fair, artificial intelligence and virtual reality collided with arts and culture to explore new ways of doing business and providing engaging experiences. The post Frankfurt Book Fair: ARTS+ Equals Tech and Innovation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-14 00:00:00 UTC ]
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Big Tech – Google, Apple, Facebook and Amazon -- pose an existential threat because they come between us and reality, a new book contends. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2017-10-14 00:00:00 UTC ]
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Intimidation, grooming, exploitation: we pay too high a price for the internet’s wonders. The state has to introduce far tougher regulationThe stupidest article I ever wrote, in the 1990s, forecast that the internet would benefit just two groups of people: lawyers and pornographers. I was wrong.... Continue reading at The Guardian
[ The Guardian | 2017-10-12 00:00:00 UTC ]
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Foyles is poised to launch a subscription book club as it positions itself to capitalise on Christmas trading in the final quarter of the year. Continue reading at The Bookseller
[ The Bookseller | 2017-10-09 00:00:00 UTC ]
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Rupert Murdoch has stepped up his attack on tech companies such as Google and Facebook over their increasingly dominant market position, which is eating into the revenues of traditional publishers such as News Corp. and undermining their business model. Continue reading at Stuff
[ Stuff | 2017-10-04 00:00:00 UTC ]
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RBmedia one of the country's largest publishers and distributors of audiobook content, added to its holdings with the purchase of Gildan Media, which has a catalogue of about 2,200 nonfiction audio titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-26 00:00:00 UTC ]
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Many news organisations published Robbie Travers’ claims to have been victim of a PC stitch-up. If only they had dug a little deeper into the murky racial politics behind the storyOn 12 May, Robbie Travers sent Esme Allman, a fellow student at Edinburgh University, a Facebook message.“Hey Esme,... Continue reading at The Guardian
[ The Guardian | 2017-09-25 00:00:00 UTC ]
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Group that pledges to introduce cocaine on prescription has gathered more new Facebook fans than AfD or Merkel’s CDUA German political party that promises to legalise drink driving, introduce cocaine on prescription and kidnap Turkey’s president is winning the social media race ahead of... Continue reading at The Guardian
[ The Guardian | 2017-09-21 00:00:00 UTC ]
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Apple's user friendly move is likely to hurt advertiser conversions and reduce CPMs for publishers that rely heavily on third-party data. The post Forget the duopoly, Apple’s anti-tracking moves rattle digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-18 00:00:00 UTC ]
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VideoPad Video Editor is an affordable, entry-level video editing application that’s particularly powerful for creators who want to publish their videos to YouTube or Facebook. It’s easy to use, and it makes the workflow of social publishing much easier than it is in some other apps.The social... Continue reading at PC World
[ PC World | 2017-09-18 00:00:00 UTC ]
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Online literary magazine Electric Lit’s recent Bodega Project is an appreciative counter to the new tech firm called Bodega. Launched by two ex-Google staffers, Bodega (the start-up) received some harsh criticism this week for threatening the beloved corner stores. The company aims to install... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-09-16 00:00:00 UTC ]
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McFly band member turned children's author Tom Fletcher has launched a children's book club exclusively with WH Smith. The book club titles will get promotion in-store, online and on Fletcher's YouTube channel, which has over 625,000 subscribers. The new club follows that WH Smith already runs... Continue reading at The Bookseller
[ The Bookseller | 2017-09-11 00:00:00 UTC ]
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The two associations representing B2B and non-profit publishers, respectively, merge to pool resources and enhance membership benefits. The post Connectiv Merges with Association Media & Publishing (AM&P) appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-06 00:00:00 UTC ]
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Usborne Publishing has apologised and will revise the content of one its books after it suggested that girls have breasts “to look grown-up and attractive”. Growing Up for Boys was published in 2013 but readers have only recently voiced their outrage for the children’s guide to puberty on... Continue reading at The Bookseller
[ The Bookseller | 2017-08-30 00:00:00 UTC ]
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Advertising has traditionally been one of two types: interruptive, like TV and radio, and in-content, like newspaper or most digital. Digital has been driven by in-content, but because of voice search, much of digital's paradigm may be forced to become interruptive. This could mean a massive... Continue reading at Advertising Age
[ Advertising Age | 2017-08-30 00:00:00 UTC ]
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The Belgium-French group Media Participations is the largest comic book publisher in Europe with roughly 1,000 overall new titles per year including 600 bandes dessinées (comics) and annual sales of 25 million volumes including 15 million comic books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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Foreign Policy taps a new editor-in-chief, Refinery29 names a senior fashion editor, and more… The post T Magazine, Trusted Media Brands Staff Up | People on the Move appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-24 00:00:00 UTC ]
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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Social media video advertising. It's been in the news a lot in the last 24 hours, with a few different developments of note to anyone keeping... Continue reading at Advertising Age
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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