Forbes Media is joining the wine club.In the now venerable tradition of publishers extending their brand into non-publishing businesses, Forbes has joined The Wall Street Journal, The New York Times, Rolling Stone and Food & Wine in starting its own wine club.But the family-controlled media company says it's taking a different approach from everyone else. Forbes has partnered with wine e-commerce startup Lot18, whose Tasting Room technology creates a personalized wine "print" that tailors selections to each customer.After members do an initial tasting with a sampler kit and fill out an online survey, they're shipped wine that reflects their tastes in the way Netflix recommends movies to its subscribers based on what they like. Their wine profile continues to be updated as they grade what they drink, explained Lot18 Chief Executive Jay Sung."We met with four or five different wine clubs," said Chief Operating Officer Mike Federle, who joined Forbes in 2011 with a mandate to create brand extensions. "The technology was the differentiator."The Forbes Wine Club and its website will launch on Thursday.Forbes Wine Club members will pay around $10 for the tasting kit, $85 for their first case of a dozen bottles and about $150 for each quarterly delivery thereafter. Forbes and Lot18 will share profits.Mr. Federle believes the club will become a serious business worth "many millions" for Forbes, whose website drew 46 million unique visitors in June, according to... Continue reading at 'Crains New York'
[ Crains New York | 2013-07-17 00:00:00 UTC ]
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Zoella has re-launched her book club with W H Smith, this time enlisting the help of fellow authors to select the titles. Continue reading at The Bookseller
[ The Bookseller | 2017-06-29 00:00:00 UTC ]
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Reshma Saujani, founder of the national nonprofit Girls Who Code, told librarians that getting young girls interested in technology is the key to better future—and urged them to help her “change the culture” that is pushing girls away from coding, and computers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-25 00:00:00 UTC ]
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Parker called Stephanie Powell Watts’ debut novel 'No One Is Coming to Save Us' “deeply compelling and richly satisfying," and described it as a “brilliant examination of the American dream among African-Americans in a struggling community in the contemporary South.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-25 00:00:00 UTC ]
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Three months removed from the Us Weekly deal, the National Enquirer publisher makes another purchase. The post AMI Acquires Men’s Journal from Wenner Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-06-23 00:00:00 UTC ]
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The publisher claims its proprietary tech helps it react fast to algorithm changes in Facebook's News Feed. The post Sports publisher GiveMeSport built a tech platform to Facebook-proof its audience appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-23 00:00:00 UTC ]
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Unless you have been living under a digital rock, the mounting outrage about fake impressions is quickening, commensurate with a deepening understanding of ad tech fraud among advertisers. Recently, Forrester confirmed advertisers' suspiscions in a study titled "The End of Advertising As We Know... Continue reading at Advertising Age
[ Advertising Age | 2017-06-23 00:00:00 UTC ]
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A coloring book may sound tame, but "Legacy: An Off-Color Novella for You to Color," is by Chuck Palahniuk. Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-06-21 00:00:00 UTC ]
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Pottermore has launched its Wizarding World Book Club community pages and revealed the first themes up for discussion online. Continue reading at The Bookseller
[ The Bookseller | 2017-06-20 00:00:00 UTC ]
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Some teams' marketers are already back on the training field in a bid to monetize an uptick in digital consumption they have so far struggled to understand. The post ‘In reality, we are a content company’: Football clubs embrace the role of digital publisher appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-12 00:00:00 UTC ]
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Rupi Kaur’s first book, Milk and Honey, sold 1.4 million copieSOrdinarily, the illustration adorning the cover of a new book is not a big story, but such is the hype around the young Canadian poet Rupi Kaur that her plan to release the picture to her 1.3 million Instagram followers on 1 June is... Continue reading at The Guardian
[ The Guardian | 2017-05-28 00:00:00 UTC ]
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While living and working as an account executive for D Magazine in Dallas in 2009, she was diagnosed with stage 4 non-Hodgkin’s lymphoma and underwent chemo treatments for six months, and was then declared cancer free. “It taught me not to take anything for granted. And made me realize that... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-05-19 00:00:00 UTC ]
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Time Inc., in state of limbo, is only the latest example. The post Magazine Media’s Dismal Record in Public Equity Markets appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-05-18 00:00:00 UTC ]
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Celebrating this year's class of inspiring women who make magazine media a dynamic industry. The post Meet the 2017 Folio: Top Women in Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-05-16 00:00:00 UTC ]
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Penguin Random House Children’s Publishers will publish social media magician Zach King’s first middle-grade book with an accompanying augmented reality app. Continue reading at The Bookseller
[ The Bookseller | 2017-05-10 00:00:00 UTC ]
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Little, Brown imprint Sphere has acquired The Inaugural Meeting of the Fairvale Ladies Book Club by Sophie Green from Hachette Australia. Continue reading at The Bookseller
[ The Bookseller | 2017-04-27 00:00:00 UTC ]
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Sarah Perry and Clare Mackintosh have joined the likes of Jodi Picoult and Robert Harris on this summer’s Richard and Judy Book Club list with W H Smith. Continue reading at The Bookseller
[ The Bookseller | 2017-04-21 00:00:00 UTC ]
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Chandler education technology company StrongMind has moved into a larger, custom office, expanded by 60 percent over the last year, and plans to continue hiring this year. StrongMind develops technology and content curriculum for 6th to 12th graders that online schools and blended-learning... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-04-18 00:00:00 UTC ]
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Princess Deena Aljuhani Abdulaziz was at the helm of Vogue Arabia for two published print editions. Continue reading at The New York Times
[ The New York Times | 2017-04-14 00:00:00 UTC ]
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Francis Spufford's much-lauded Golden Hill (Faber) has gained yet another prize nod, this time on the six-strong shortlist for the Authors’ Club Best First Novel Award 2017 (£2,500). Continue reading at The Bookseller
[ The Bookseller | 2017-04-13 00:00:00 UTC ]
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