Digital publishing may be the cheaper alternative, but only if it doesn't alienate your audience. The post For Associations Balancing Print vs. Digital, Understanding Your Membership is Key appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-03-23 00:00:00 UTC ]
News tagged with:
#digital publishing
WH Smith is fitting 100 of its UK branches with digital display screens in a bid to modernise its shop fronts. Continue reading at The Bookseller
[ The Bookseller | 2016-04-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital screens
#wh smith
Ahead of the London Book Fair 2016, agents share the key titles they are taking to the fair. Continue reading at The Bookseller
[ The Bookseller | 2016-04-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#key titles
With the Bologna Children’s Book Fair established as the hub for rights activity in the kids’ market, Charlotte Eyre takes a look at what some UK literary agencies will be offering over the course of the fair. Continue reading at The Bookseller
[ The Bookseller | 2016-04-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#rights activity
#bologna children
A federal court has once again found that Georgia State University’s use of digitized copies for classroom use is protected by fair use. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digitized copies
#federal court
Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's new integration with Facebook allows a brand to hit a... Continue reading at AdWeek
[ AdWeek | 2016-03-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publisher side
#marketing budget
Journalists and readers pay fond tribute to newspaper as it publishes final print edition before going online-only Related: Former Independent editor Simon Kelner: ‘The paper had a real soul' The final print edition of the Independent was greeted with a fond farewell from journalists around the... Continue reading at The Guardian
[ The Guardian | 2016-03-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#title moves
The book trade should not get complacent following a rise in print book sales, Anthony Forbes Watson, managing director of Pan Macmillan, warned delegates to Nielsen’s Book Insights Conference 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-03-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#pan macmillan
#book trade
The Espresso Book Machine proves to be just what's needed to revive Paris' venerable 'PUF' bookshop: print on demand. The post Paris’ PUF Bookstore Reopens With Print-on-Demand appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#post paris
How can publishers make a business out of a series of shady practices? The post Digital Advertising: A Shady, Shoddy, Fast-Growth Business appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishers make
#digital advertising
Laura Martin is the capacity planning manager at highly renowned Clays Printing. She tells me about what it's like to work for a printer and it's a nice change to have a related industry take the spotlight. Continue reading at The Bookseller
[ The Bookseller | 2016-03-22 00:00:00 UTC ]
More news stories like this |
What’s on tap for librarians and publishers heading to Denver for the 2016 Public Library Association Conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
More news stories like this |
BookExpo America will introduce a new digital network at this year’s event that organizers say will help facilitate communication among attendees.The BEA Network will include access to PubMatch. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bookexpo america
Barnes & Noble ceded another battle in the ongoing war with Amazon over digital hearts and minds.The company will end the dedicated Nook app and video store on March 15, which was where you could purchase content for Nook-branded hardware, according to a report in diginomica.Nook digital... Continue reading at PC World
[ PC World | 2016-03-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#tv shows
#barnes noble
#mobile apps
#android device
Anthony Bourdain, the celebrity chef turned TV show host, believes there's untapped potential with digital media to dive deeper into food and travel stories. During a South by Southwest Interactive keynote moderated by Nathan Thornburgh, chief editor and publisher at Roads & Kingdoms,... Continue reading at AdWeek
[ AdWeek | 2016-03-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#good stories
#celebrity chef
#west bank
Print-lovers, rejoice! At a tech festival, no less: The Onion, which stopped publishing a print edition in December 2013, is returning to print for one issue only as part of a partnership with Yoplait's Plenti Oatmeal Meets Greek Yogurt, starting with distribution at South by Southwest... Continue reading at Advertising Age
[ Advertising Age | 2016-03-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#monday morning
#stopped publishing
Mediaocean has tapped ad tech firm Rubicon Project to build a system aimed at automating the process of buying and selling the massive amount of premium digital media inventory that's still bought and sold through manual processes. In the process, the ad inventory that Rubicon offers... Continue reading at Advertising Age
[ Advertising Age | 2016-03-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#core business
#ad inventory
#media buyers
Digital Book World opened with a call for more marketing collaboration between publishers and their authors, and a keynote from the director of USC's Innovation Lab about how the major tech companies have destroyed government regulation in order to build dominant market shares. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#innovation lab
#digital revolution
The 2016 Leipzig Book Fair will introduce a new startup showcase called Neuland 2.0 that will highlight the latest innovations and ideas for books. The post Startup Village for Digital Natives at Leipzig Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital natives
#startup village
This year's Digital Book World seems to be off to a start led by inquiry, guidance, and a pressing question: what's next? The post ‘Transformation’ at Digital Book World: Wide-Eyed and Learning appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-09 00:00:00 UTC ]
More news stories like this |
Barnes & Noble Education is closing its Yuzu educational platform and replacing it with a longterm deal with VitalSource and the purchase of LoudCloud, a digital platform and analytics provider. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital platform
#digital revamp