Social reading app Flipboard has struck a deal with Condé Nast to display full-page ads in several of the publishers titles. Starting today, readers of the New Yorker on Flipboards iPad app will begin seeing branded content from American Express throughout the virtual magazine. In October, a second round of ads from Lexus will appear in Bon Appétit, Wired, and the New Yorker, with additional mags to be added throughout 2011. Using a revenue share model, Flipboard will manage inventory and Condé Nast will maintain its direct relationships with advertisers, according to a press release announcing the partnership. There will be a limited number of ad pages offered, and each will link to the brands website or Facebook page. In many cases, people often look to magazines for the advertising, Flipbook CEO Mike McCue told paidContent. Thats not the case with web ads. It has a lot to do with the format of online ads. The fact that the ads are eating into the content whether its a skyscraper or a pop-up. With our ads, it will have a similar look and feel to whats in a magazine. In a lot of ways, it will be regarded simply as additional content. Josh Stinchcomb, vice president of digital sales for Condé Nast Media Group, also sees the app as a way to connect Condés digital and print editions. We see the Flipboard ad program as an extra cross-marketing vehicle, he told PaidContent. This is about being where our readers are and bringing our advertisers along with us.... Continue reading at 'AdWeek'
[ AdWeek | 2011-07-25 00:00:00 UTC ]
Latest reorganization focuses on category, brand and digital sales, to make Time Inc. a "one-stop shop" for advertisers. The post Time Inc. Unifies Sales Force, Eliminates Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-28 00:00:00 UTC ]
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Tony Silber, vice president of Folio:, gives a preview of what's new and exciting for the most comprehensive magazine industry conference. The post Why the 2016 Folio: Show Is a Can’t-Miss Media Industry Event appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-15 00:00:00 UTC ]
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Bernardi succeeds longtime Dark Horse book trade executive Michael Martens, who is retiring after 22 years, and will takeover in time for the American Library Association meeting in Orlando, Florida. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-21 00:00:00 UTC ]
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Publishers who have noticed their overall reach on Facebook has dramatically declined over the past few months can at least have peace of mind that they're not alone. According to an analysis by SocialFlow, publishers on Facebook have experienced a rapid decline in overall reach during the... Continue reading at AdWeek
[ AdWeek | 2016-06-04 00:00:00 UTC ]
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Publisher to boost American presence and ‘devolve’ power from London baseThe Independent is to ramp up its presence in the US as it becomes the latest news publisher to look across the Atlantic to drive revenue and readership. After the publisher imposed brutal staff cuts following the closure... Continue reading at The Guardian
[ The Guardian | 2016-06-03 00:00:00 UTC ]
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Waterstones is to stop selling ebooks from its website and instead divert customers to Kobo’s reading platform for digital sales. Continue reading at The Bookseller
[ The Bookseller | 2016-05-24 00:00:00 UTC ]
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Author Sheldon Blau has filed a class action suit alleging that the publisher is paying improper royalty rates on digital sales. But S&S says they have never published a digital edition of Blau's title. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-23 00:00:00 UTC ]
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Sunday paper and cut-price paper both boost their sales by more than 5% in AprilThe Observer and i have proved to be the biggest beneficiaries of the closure of the print editions of the Independent, with sales rising by more than 5% in April.Guardian Media Group’s Sunday paper boosted sales by... Continue reading at The Guardian
[ The Guardian | 2016-05-19 00:00:00 UTC ]
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Stephen Barr, president of SAGE International, has been elected as the new president of the Publishers Association. Barr, previously vice president, will succeed Joanna Prior, managing director of Penguin General Books, who remains as an officer on the PA Council. The PA’s a.g.m. took place... Continue reading at The Bookseller
[ The Bookseller | 2016-05-19 00:00:00 UTC ]
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Amazon will see how customers respond to its Seattle bricks and mortar store before considering opening any in the UK, its vice president of global public policy has said. Continue reading at The Bookseller
[ The Bookseller | 2016-03-15 00:00:00 UTC ]
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Owner Evgeny Lebedev says last print editions of newspapers will appear in late March as i title sold to Johnston PressEvgeny Lebedev has confirmed that the Independent and Independent on Sunday will cease printing, with the last editions to be published in late March.Lebedev, who also confirmed... Continue reading at The Guardian
[ The Guardian | 2016-02-12 00:00:00 UTC ]
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A revitalised bricks and mortar offer, new routes to readers and healthy exports are among the key elements that combined to create “a new landscape” for the trade in 2015, with publishers saying last year’s market growth is sustainable—despite a drop in digital sales. Continue reading at The Bookseller
[ The Bookseller | 2016-01-29 00:00:00 UTC ]
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The magazine industry, which has been increasingly emphasizing its digital reach, is making a new play to backstop advertising in its print editions, forging an "industry-wide" guarantee that ad pages will achieve sales results for marketers. If those results don't materialize, qualifying... Continue reading at Advertising Age
[ Advertising Age | 2015-10-13 00:00:00 UTC ]
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Orlando-based Bonnier Corp. — one of the largest special-interest publishing groups in America with more than 30 magazine brands — has purchased Learnwake.com, a wakeboarding instructional content site, for an undisclosed sum, the company announced Friday. Matt Hickman, vice president of brand... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-09-12 00:00:00 UTC ]
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Conde Nast Entertainment -- the magazine publisher's digital video, TV and film division -- is looking to grow its branded entertainment business with the hire of two execs. It has tapped Starcom MediaVest Group vet Eden Gorcey and former Coach marketer Will Misselbrook to run its branded... Continue reading at Advertising Age
[ Advertising Age | 2015-09-11 00:00:00 UTC ]
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Independent publisher Urbane Publications will publish the physical edition of the next book from Amazon Kindle Direct Publishing thriller writer Tim Adler, while the author will self-publish the ebook. Matthew Smith, director of Urbane, acquired world rights in all languages for print editions... Continue reading at The Bookseller
[ The Bookseller | 2015-08-06 00:00:00 UTC ]
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A "limited number" of copies of Harper Lee's Go Set a Watchman (William Heinemann) have been found to contain a printing error, with Penguin Random House's printer Clays having to print replacement stock. Copies affected by the technical fault at Clays have two lines missing on each of six... Continue reading at The Bookseller
[ The Bookseller | 2015-07-17 00:00:00 UTC ]
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Egmont Publishing has created two global divisions for its licensed content business across books and magazines: Global Licensing Management and Global Content Development. The new Global Licensing Management team will acquire global licenses and sell international rights for intellectual... Continue reading at The Bookseller
[ The Bookseller | 2015-07-07 00:00:00 UTC ]
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Simon & Schuster UK has changed the structure of its sales team, merging its adult and children's teams. The sales structure will now be split into two divisions, with one focusing on bookshop, online and digital sales, and the other targeting mass market and special sales. As part of the... Continue reading at The Bookseller
[ The Bookseller | 2015-06-16 00:00:00 UTC ]
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"Vested interests" profiting only a few will attempt to hold up the reform of copyright, Andrus Ansip, vice president for the digital single market (DSM) at the European Commission, has said. Speaking at the European Digital Forum in Brussels yesterday (1st June), Ansip said that copyright... Continue reading at The Bookseller
[ The Bookseller | 2015-06-03 00:00:00 UTC ]
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