Social reading app Flipboard has struck a deal with Condé Nast to display full-page ads in several of the publishers titles. Starting today, readers of the New Yorker on Flipboards iPad app will begin seeing branded content from American Express throughout the virtual magazine. In October, a second round of ads from Lexus will appear in Bon Appétit, Wired, and the New Yorker, with additional mags to be added throughout 2011. Using a revenue share model, Flipboard will manage inventory and Condé Nast will maintain its direct relationships with advertisers, according to a press release announcing the partnership. There will be a limited number of ad pages offered, and each will link to the brands website or Facebook page. In many cases, people often look to magazines for the advertising, Flipbook CEO Mike McCue told paidContent. Thats not the case with web ads. It has a lot to do with the format of online ads. The fact that the ads are eating into the content whether its a skyscraper or a pop-up. With our ads, it will have a similar look and feel to whats in a magazine. In a lot of ways, it will be regarded simply as additional content. Josh Stinchcomb, vice president of digital sales for Condé Nast Media Group, also sees the app as a way to connect Condés digital and print editions. We see the Flipboard ad program as an extra cross-marketing vehicle, he told PaidContent. This is about being where our readers are and bringing our advertisers along with us.... Continue reading at 'AdWeek'
[ AdWeek | 2011-07-25 00:00:00 UTC ]
Apple on Wednesday promoted a company veteran to oversee Apple Music and said the service had hit 48 million subscribers. Oliver Schusser is now vice president of Apple Music and international content. A 14-year Apple employee, Schusser previously led launches of Apple services like the iTunes... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-04-12 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Cond Nast and Vogue are denying a report that uber-tastemaker Anna Wintour might leave this summer. Page Six says it talked to multiple sources who say the... Continue reading at Advertising Age
[ Advertising Age | 2018-04-03 00:00:00 UTC ]
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'Marlon Bundo’s Day in the Life of the Vice President,' by Mike Pence’s daughter and wife, sold 8,630 copies in its first full week on sale, topping the sales of 'Last Week Tonight with John Oliver Presents a Day in the Life of Marlon Bundo,' which was conceived of as a parody of the Pence book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-30 00:00:00 UTC ]
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And the audio format features guest turns from RuPaul, Jim Parsons, Jesse Tyler Ferguson, and John Lithgow. All sales go to The Trevor Project. What: A Day in the Life of Marlon Bundo, an alternate version of the Pence family children’s book, Marlon Bundo’s Day in the Life of the Vice... Continue reading at Fast Company
[ Fast Company | 2018-03-19 00:00:00 UTC ]
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Twitter made a move to protect brands from having their advertisements appear alongside objectionable content by tweaking the requirements for participation in its Amplify program for publishers. Vice president of emerging content products Mike Park announced in a blog post that in order to... Continue reading at AdWeek
[ AdWeek | 2018-02-23 00:00:00 UTC ]
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Facebook Messenger has come a long way since vice president of messaging products David Marcus left his post as president of PayPal to join the social network in June 2014. Marcus shared six trends that he believes will emerge for the messaging application in 2018 in a note published on Facebook... Continue reading at AdWeek
[ AdWeek | 2018-01-20 00:00:00 UTC ]
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The vice president of the Association of Authors Agents, Lizzy Kremer, has said it is important for the trade to draw up industry guidelines on behaviour following the Harvey Weinstein sexual harassment scandal. Continue reading at The Bookseller
[ The Bookseller | 2018-01-19 00:00:00 UTC ]
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Hachette UK's revenues in the third quarter of 2017 were "strong" and "ahead of budget", with digital sales "considerably up", c.e.o. Tim Hely Hutchinson has said. Continue reading at The Bookseller
[ The Bookseller | 2017-11-10 00:00:00 UTC ]
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Tributes to daughter Chelsea, a letter to her teenage self and a salute to young female activists to feature in Clinton-themed issueHillary Clinton will guest-edit one of the last print editions of Teen Vogue, the magazine has announced. On the anniversary of her election loss to Donald Trump,... Continue reading at The Guardian
[ The Guardian | 2017-11-09 00:00:00 UTC ]
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Facebook's still testing mid-roll ad breaks with a limited number of publishing partners -- and, yes, the dollars are still low. The post Pivot to pennies: Facebook’s key video ad program isn’t delivering much money to publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-02 00:00:00 UTC ]
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Facebook still has big plans for its Instant Articles media-rich, quick-loading mobile stories from publishers, but those big plans no longer include Messenger. The social network rolled out Instant Articles on Messenger in July 2016, with vice president of messaging products David Marcus saying... Continue reading at AdWeek
[ AdWeek | 2017-09-12 00:00:00 UTC ]
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Facebook introduced its Facebook Journalism Project in January, and Thursday, head of news partnerships Campbell Brown and vice president of product Fidji Simo provided an update of its progress at the six-month mark. Brown and Simo said Facebook has met with 2,600 publishers globally since... Continue reading at AdWeek
[ AdWeek | 2017-07-20 00:00:00 UTC ]
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BookNet Canada's annual report, The State of Digital Publishing, shows a slight decline in sales of ebooks last year, even as publishers produced more digital titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-08 00:00:00 UTC ]
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Wendy Friedman has been appointed as the new vice president, director of international sales for The Quarto Group. Continue reading at The Bookseller
[ The Bookseller | 2017-06-02 00:00:00 UTC ]
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In the wake of a flood of recent changes to Facebook's News Feed algorithm aimed at drowning out fake news and clickbait, the social network threw a lifeline to potentially overwhelmed publishers. Vice president of News Feed Adam Mosseri shared some "basic guideposts" for publishers looking to... Continue reading at AdWeek
[ AdWeek | 2017-05-20 00:00:00 UTC ]
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Trade publishers’ digital revenues have fallen by 19% in the first six months of the year, but print sales are holding strong, new figures from the Publishers Association have revealed. Continue reading at The Bookseller
[ The Bookseller | 2016-11-04 00:00:00 UTC ]
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Leading US commentator asks: what if the entire industry made a business blunder by putting news up online for free while ignoring their print product? “What if”, asks Jack Shafer, “almost the entire newspaper industry got it wrong? What if, in the mad dash to put up editorial content on to the... Continue reading at The Guardian
[ The Guardian | 2016-10-19 00:00:00 UTC ]
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Apple CEO Tim Cook and Microsoft founder Bill Gates were both on a list of potential vice presidential candidates for Democrat Hillary Clinton, according to a leaked email published on Tuesday by Wikileaks. The email, apparently sent by campaign chairman John Podesta on March 17, named the two... Continue reading at PC World
[ PC World | 2016-10-19 00:00:00 UTC ]
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Overall digital sales at Penguin Random House are on a “positive path forward,” the company’s global c.e.o Markus Dohle has said in a letter to staff, despite the company’s first half results showing a decline due to lower ebook sales. Continue reading at The Bookseller
[ The Bookseller | 2016-09-01 00:00:00 UTC ]
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brightcove.createExperiences(); With the goal of surfacing best-in-class thought leadership on the convergence of video and television, Adweek, along with sponsor and partner NCC Media, convened a half-day Video 2020 Executive Lab late last month in New York for media buyers and... Continue reading at AdWeek
[ AdWeek | 2016-09-01 00:00:00 UTC ]
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